Campaign finalpitch

1. William Ginn Chelsea Person Jasmin Santiago Kayla Stubbs

2. Our Mission To provide our clients with public relations strategies, equipping them with valuable tools to grow their brand, and a satisfied customer base that will share their experiences with others to create a positive impact on the community.

3. Est. 2002; Columbus centerpiece for arts and entertainment Season Finale (June 2015) with Casino Night Attract new audiences, retain old ones Something fresh Tickets-for-Tots

4. What is Tickets-for-Tots? (Above) Old Tickets-for-Tots logo

5. Situational Analysis Opportunities 1. Premiere event 2. Familiar brand 3. Large young adult population Challenges 1. Generational gap 2. False perceptions 3. Consumer and media fatigue

6. Younger Adults 18-30 years old Middle-Aged Adults 31-50 years old Traditional RiverCenter Patrons and Returning Customers 51+ years old

7. Young Adults Characteristics Key Message: Experience Vegas

8. Middle-Aged Adults Characteristics Key Message: Party for a purpose

9. Traditional RiverCenter Patrons and Returning Customers Characteristics Key Messages: Relive the Rat Pack Support childrens arts education

10. Convenience Survey 87 participants

11. 76% 15% 9% Age of Survey Participants 18-30 31-50 51+ Age of Participants in Years 49% 37% 10% 2% 1% 0% 10% 20% 30% 40% 50% 60% Not at all often Slightly often Moderately often Very often Extremely often PercentageofParticipants Frequency of Attendance Attendance Frequency of The RiverCenter Events

12. Sell 2,000 tickets to The Rat Pack is Back and raise $10,000 for Tickets-for-Tots. Appear on three traditional local media platforms. Influence at least 50 tweets with hashtag, #RatPackIsBack and #Tix4Tots.

13. Goal 1 Sell 2,000 tickets to The Rat Pack is Back and raise $10,000 for Tickets-for-Tots. Strategies Tactics (Above) Tickets-for-Tots logo developed by Impact

14. Goal 2 Appear on three traditional local media platforms. Strategies Tactics

15. Media Materials PSAs News Release

16. Goal 3 Influence at least 50 tweets with hashtag, #RatPackIsBack and #Tix4Tots. Strategies Tactics

17. Website Updates Social media links Increase posting frequency Interactivity Blog Buzz, SEO

18. Incremental and summative questions Evaluation checkpoints in timeline

Campaign finalpitch

Education

old tickets

fresh tickets

tots logo

years old middleaged

strategies tactics

old ones

media fatigue

younger adults