camnangkhoinghiep

$

easeInExpo: function (x, t, b, c, d) {

return (t==0) ? b : c * Math.pow(2, 10 * (t/d - 1)) + b;

},

easeOutExpo: function (x, t, b, c, d) {

return (t==d) ? b+c : c * (-Math.pow(2, -10 * t/d) + 1) + b;

},

easeInOutExpo: function (x, t, b, c, d) {

if (t==0) return b;

if (t==d) return b+c;

if ((t/=d/2) < 1) return c/2 * Math.pow(2, 10 * (t - 1)) + b;

return c/2 * (-Math.pow(2, -10 * --t) + 2) + b;

},

easeInCirc: function (x, t, b, c, d) {

return -c * (Math.sqrt(1 - (t/=d)*t) - 1) + b;

},

ng k ti g.co/launchVN nhn c h tr c bit t i ng Google

$easeInExpo: function (x, t, b, c, d) {

return (t==0) ? b : c * Math.pow(2, 10 * (t/d - 1)) + b;

},

easeOutExpo: function (x, t, b, c, d) {

return (t==d) ? b+c : c * (-Math.pow(2, -10 * t/d) + 1) + b;

},

easeInOutExpo: function (x, t, b, c, d) {

if (t==0) return b;

if (t==d) return b+c;

if ((t/=d/2) < 1) return c/2 * Math.pow(2, 10 * (t - 1)) + b;

return c/2 * (-Math.pow(2, -10 * --t) + 2) + b;

},

easeInCirc: function (x, t, b, c, d) {

return -c * (Math.sqrt(1 - (t/=d)*t) - 1) + b;

},

Cho mngBn c tng mi v cng ty khi nghip, nhng khng c kha hc vi mc tiu ch n r rng? Chng ti sn sng tr gip bn t c iu , vi Startup Launch Playbook. Hy xem xt ti liu tham kho b ti ny v thit k, pht trin, phn phi v kim tin t cng ty khi nghip ca bn vi tt c cc phng php thc hnh tt nht.

Ni dung01 Thit k

02 Pht trin

03 Kim tin

04 Phn phi

05 Lm li

02 - 06

07 - 16

17 - 20

21 - 28

29 - 30

Lu : URL ngn c phn bit ch hoa ch thng.

g.co/launchVNg.co/launchVN

THIT K - 02

01 Thit kBn phi xem xt k tng kha cnh ca thit k ng dng trc khi vit bt k m no.

To tngBn phi lp k hoch trc khi vit m.

To tng l quy trnh to tng mi. Khng ai c th khng nh mnh c phng php to tng hon ho, nhng di y l mt vi thuc tnh m Google xem xt khi nh gi cc tng mi:

Nhm mc tiu gp 10 ln, khng phi 10% mc tiu: Chn mc tiu tc ng theo cp s nhn: 10 ln mc tiu thay v 10% mc tiu.

Gii quyt cc vn ln: Gii quyt cc vn ln thch thc bn v c tim nng thay i cuc sng ca mi ngi.

em li nim am m: m bo l bn am m v tn tm vi vn m mnh ang c gng gii quyt.

Tp trung vo ngi dng: Khi ngh v sn phm v gii php, hy tp trung vo ngi dng v gi tr quan trng no m bn dnh cho ngi dng.

g.co/launchVN

g.co/launchVN

THIT K - 0403 - THIT K

Xc thcXc thc tng ca bn l rt quan trng, cho d bn lm iu vi vic nghin cu ngi dng, phn tch th trng hay n gin l trao i vi ngi dng d nh ca bn.

Khi c tng, theo bn nng, bn c th vi vng pht trin sn phm, pht hnh ra th gii, sau xem iu g s xy ra. Tuy nhin, iu quan trng nht cn phi lm l lm chm li v m bo bn khng thc hin k hoch sai cng nh pht trin sn phm m khng ai mun.

V vy, trc khi bn bt u, hy quan st hoc theo di hnh vi ca con ngi xc thc ba iu:

Vn : C vn g m mi ngi thc s quan tm khng? Phng vn, quan st hoc kho st mi ngi. Hi h v hnh

vi trong qu kh, khng phi hi v nhu cu trong tng lai.

bit thm v vic xc nh vn , hy xem tr chuyn

Google I/O, Thc hin k hoch sai (goo.gl/Lhku2i).

Th trng: C ngi trn th gii c (v quan tm n) vn m bn xc nh khng? Tm hiu cng nhiu

cng tt t nghin cu hin ti bng cch s dng

7 mo ny (goo.gl/WROifO).

Sn phm: Sn phm ca bn c gii quyt vn cho th trng khng? Yu cu mi ngi hon thnh cc tc v

vi mu th nghim ca bn v cho bit suy ngh ca mnh.

Sau quay li v xem iu g s xy ra. c thm v

Da vo nghin cu ngi dng (leanresearch.co). g.co/launchVN

g.co/launchVN

THIT K - 0605 - THIT K

Khm phSau khi bn xc thc tng ca mnh, hy khm ph k thit k ng dng. C th hn, hy xem xt cc mn hnh v tng tc s to thnh tri nghim ngi dng ca ng dng thay v chuyn thng n thit k trc quan. Lu rng ch tng tc v phn cp mn hnh trong ng dng ca bn ph thuc rt nhiu vo thit b v nn tng m bn ang pht trin.

m bo rng thit k ca bn mnh m v tch hp tt, hy c hng dn thit k dnh cho cc nn tng m bn ang s dng. V d: Android (goo.gl/sRIS3B), Android Wear (goo.gl/5ZIqL6), Glass (goo.gl/s2lDoD), Cast (goo.gl/KVAA9Z) v Android TV (goo.gl/jYseDc) u c nguyn tc ring.

Bn cng nn xem xt s dng mu Thit k vt liu (goo.gl/lWAe5k), p dng cho tri nghim ngi dng trn c thit b di ng v web linh hot. Cc mu thit k ny c bit hu ch nu bn mun to tri nghim nn tng cho nht qun hoc nu bn ang nhm mc tiu Android L (goo.gl/78uPuq) v cc phin bn mi hn. Khi to ng dng web, bn cng c th p dng Thit k vt liu vi Polymer (goo.gl/D5upCQ). Bt k nn tng bn ang nhm mc tiu l g, nguyn tc Thit k vt liu u c th gip cung cp cho bn cc mu m ngi dng c th thy quen thuc trong qu trnh bn a ra quyt nh v thit k.

Khi bn xem xt b nguyn tc thit k ct li cho ng dng ca mnh, vic thit k tri nghim ngi dng nn bt u bng bn phc tho th v khung sn trn giy bn c th hnh dung tri nghim ngi dng v khm ph mt s tng cho quy trnh lm vic ca ngi dng. Ngoi ra, cn xem xt tin hnh thit k nhanh (goo.gl/Sx6I92) nhanh chng lm li thit k thay th.

Khi bn hi lng vi tin trnh chung v k hoch chi tit, hy chuyn sang giai on thit k trc quan. y l mt lnh vc khc m nguyn tc c th tr gip. V d: trang web c th Thit k vt liu lu tr mu b cc c th ti xung (goo.gl/pl79sT), t nhn (goo.gl/2o3jBD) v bng mu (goo.gl/saHHhk) gip bn v ra tng ca mnh.

g.co/launchVN

g.co/launchVN

easeInExpo: function (x, t, b, c, d) {

return (t==0) ? b : c * Math.pow(2, 10 * (t/d - 1)) + b;

},

easeOutExpo: function (x, t, b, c, d) {

return (t==d) ? b+c : c * (-Math.pow(2, -10 * t/d) + 1) + b;

},

easeInOutExpo: function (x, t, b, c, d) {

if (t==0) return b;

if (t==d) return b+c;

if ((t/=d/2) < 1) return c/2 * Math.pow(2, 10 * (t - 1)) + b;

return c/2 * (-Math.pow(2, -10 * --t) + 2) + b;

},

easeInCirc: function (x, t, b, c, d) {

return -c * (Math.sqrt(1 - (t/=d)*t) - 1) + b;

},

Video Tip

Building great multi-media experiences on Android

Watch Clip

02 Pht triny l phn th v.

Thit b di ngNhm mc tiu in thoi thng minh v my tnh bng l u tin hng u ca bn.

to ng dng trn Android, hy bt u vi developer.android.com (goo.gl/IBCPbS). Bn s tm thy cc lin kt n cc cng c SDK v hng dn dnh cho nh pht trin gip bn thit k (goo.gl/sRIS3B), pht trin (goo.gl/WtZC3H), phn phi (goo.gl/iNWSVS) v kim tin t ng dng ca mnh. Chng ti khuyn bn nn bt u bng cch ti xung Android Studio (bao gm tt c cc cng c SDK cn thit), nhng thay vo bn cng c th s dng IDE yu thch ca mnh.

Ngoi ra, kha hc Udacity v nn tng Android (udacity.com/course/ud853) l ni tuyt vi bt u tm hiu cc phng php thc hnh tt nht cho vic pht trin Android. Chng ti cng cung cp mt b o to t c bn n nng cao v cc ch nh x l nn, a phng tin, hiu sut v bo mt ti developer.android.com/training (goo.gl/DYxe7b).

PHT TRIN - 08

g.co/launchVN

g.co/launchVN

Thit b eo gn thng minhThit b eo gn thng minh l h s dng mi cung cp thng tin nhanh, nhc hnh ng ti ng thi im.

Cung cp ng dng trn thit b eo gn thng minh c th nng cao tri nghim ng dng Android hin ti ca bn hoc cung cp tri nghim hon ton mi. Nu bn c ng dng Android s dng thng bo (goo.gl/bjkRex), th ng dng ca bn hot ng trn Android Wear (v cng sm hot ng trn Glass) v thng bo v tc v i km ca ng dng ca bn c chuyn n thit b eo gn thng minh ca ngi dng theo mc nh. Bn cng c th thc hin nhiu hn bng cch ty chnh thng bo cho thit b eo gn thng minh hoc to ng dng cho thit b eo gn thng minh c th truy cp cc b cm bin v cung cp tri nghim ngi dng c ty chnh nhiu hn.

Ni bt u vi Android Wear l developer.android.com/wear (goo.gl/wJ2jSN). V Android Wear l tin ch ca nn tng Android, nn bn s s dng cc cng c SDK tng t m bn s dng khi to ng dng cho in thoi v my tnh bng, nhng vi mt s th vin API b sung cung cp cc tnh nng c th cho thit b eo gn thng minh.

PHT TRIN - 10PHT TRIN - 09

i vi Glass, bn c th bt u ti developers.google.com/glass (goo.gl/4YIt56). Google Glass cng da trn nn tng Android, v vy, bn s s dng cc cng c SDK Android, cng vi API c GDK cung cp.

Trnh m phng c sn cho Android Wear v Mirror API Playground (goo.gl/SQFP8z) c th gip bn xem trc cc ng dng Glass ca mnh, nhng cch tt nht bit ng dng trn thit b eo gn thng minh lm vic nh th no trong th gii thc l kim tra chng trn thit b. Trong c 2 trng hp ny, hy bt u bng nguyn tc thit k cho Wear (goo.gl/oAeklK) hoc cho Glass (goo.gl/s2lDoD) m bo ng dng ca bn khng ch chy m cn thc s hot ng cho ngi dng. g.co/launchVN

g.co/launchVN

WebWeb khp mi ni. Web c th truy cp hu nh mi ni v t nhiu thit b khc nhau. To ng dng web c ngha l to tri nghim nhanh v p c ti u ha cho c trnh duyt web trn my tnh bn v trn thit b di ng.

Khi to trang web, bn phi lun xem xt:

Thit k a thit b: Nhiu thit b v nhiu loi thit b hn bao gi ht s c s dng truy cp vo trang web ca bn: in thoi, my tnh bng, my tnh xch tay, my tnh bn v ti vi. Cc thit b ny c kh nng tng ln. Hy m bo trang web ca bn hot ng ng cch trn nhiu loi thit b. ng thit k cho mt loi thit b c th, m hy lm cho thit k linh hot, ng thi bit rng ngi dng s truy cp vo trang web ca bn trn nhiu thit b v c th mun hon tt mi hnh ng trn bt k thit b no trong s cc thit b .

Tri nghim ngi dng tt: Ngi dng s n trang web ca bn t c cng vic v bn nn u tin tri nghim cho h. V d: bn khng nn loi b chc nng hoc hn ch chc nng qu mc trn bt k h s dng thit b no. Thay vo , hy xc nh mc tiu v thit k tp trung vo ngi dng h tr h.

PHT TRIN - 12PHT TRIN - 11

g.co/launchVN

g.co/launchVN

Hiu sut: Khi xy dng trang web, bn nn m bo rng trang web ti nhanh v chy mc 60fps. Hy nh kim tra Thng tin chi tit v tc trang (goo.gl/dDdw7j), ti bn c th nhp URL ca trang web v nhn c phn hi ngay lp tc v nghn hiu sut tim nng. Th nghim trang web (webpagetest.org) cng cung cp cng c ti trang web ca bn t v tr thc t, em li cho bn lung hnh nh, video v hnh vi ti cng nh xp hng hiu sut v thng tin chi tit ca trang web. V Tin trnh ca Cng c pht trin ca Chrome (goo.gl/IYHa5A) cho php bn m t hiu sut thi gian chy, ng thi xem mc s dng b nh v khung hnh trn mi giy ca trang web.

Nu ang to trang web t u, bn c th khi ng qu trnh d dng bng cch s dng Web Starter Kit (goo.gl/sgZNOk). iu ny cung cp cho bn im bt u "phm xa thn thin", vi cc b cc a thit b, cc thnh phn theo kiu v cc phng php thc hnh tt nht v hiu sut.

c hng dn thm v cch to ng dng web ca bn linh hot cho nhiu thit b, h tr nhiu trnh duyt v cung cp hiu sut mnh m, hy truy cp vo Nguyn tc c bn v web (goo.gl/lZhrJG).

PHT TRIN - 14PHT TRIN - 13

g.co/launchVN

g.co/launchVN

Phn tch d liu:

BigQuery (goo.gl/O7BAcV) cho php bn chy cc truy vn ging SQL i vi cc tp d liu nhiu terabyte trong vi giy.

Hadoop trn Google Cloud Platform (goo.gl/4Tq9Ym) cung cp x l d liu quy m ln bng cch s dng cc cng c phn tch d liu ca Apache Hadoop.

Cloud Platform cng cung cp b cng c dnh cho nh pht trin ci thin hiu qu ca bn v tch hp cc sn phm ca Cloud Platform vo cc cng c khc, chng hn nh Android Studio vi Mu phn sau Android Studio (goo.gl/We9SsR) (cc phn sau theo mu c th kt ni vi ngoi vi Android).

Lm phong ph ng dng ca bn

Cc Google API khc c th gip bn lm phong ph ng dng ca mnh v cung cp cho ngi dng tri nghim tuyt vi v c gi tr. V d: khm ph YouTube API (goo.gl/4jqvUQ), Maps API (goo.gl/197kBA), Wallet API (goo.gl/CjTpht) v cc API tuyt vi khc c sn lm ni bt ng dng ca bn ti developers.google.com/products (goo.gl/3vauPM).

m mym my cung cp cho ng dng ca bn cc ti nguyn mnh m tnh ton, lu tr, ng b, phn tch v gim st d liu ng dng ca bn khng b rng buc bi cc hn ch ca thit b ngi dng.

Google Cloud Platform (goo.gl/8LwYgr) cung cp c s h tng v mt b cc dch v c qun l cho php bn tp trung vo m thay v lo lng v qun tr c s d liu, cu hnh my ch hoc m rng quy m ng dng.

Cc sn phm c th c th hu ch cho ng dng ca bn bao gm:

Lu tr v pht trin ng dng:

App Engine (goo.gl/qAvqBd), mt nn tng di dng dch v c qun l hon ton, cho php bn tp trung vo m ca ng dng c lu tr trn m my m khng cn phi lo lng v cc phin bn hoc bo tr. App Engine c th nhanh chng m rng quy m ln hng triu truy vn mi giy (QPS), ng thi h tr ngn ng Python, Java, PHP v Go.

Mt khc, Compute Engine (goo.gl/pJ0qdA) cung cp cho bn quyn truy cp vo my mc th, o vi tnh linh hot to bt k iu g bn cn.

Lu tr d liu:

Cloud SQL (goo.gl/mVwkFU) cung cp c s d liu MySQL c lu tr.

Cloud Datastore (goo.gl/8Rfhk5) cung cp c s d liu NoSQL lin mch, c th m rng trn ton cu.

Cloud Storage (goo.gl/cKfNOX) cung cp lu tr i tng linh hot vi b nh cache trn ton cu.

PHT TRIN - 16PHT TRIN - 15

g.co/launchVN

g.co/launchVN

Tr tin ti xung

Cch n gin nht kim tin l ch cn tnh ph ngi ti xng ng dng ca bn t Google Play Store (goo.gl/i0frZN) hoc Chrome Web Store (goo.gl/5TMeGM). Bn c th d dng nhn thanh ton thng qua ti khon Google Wallet m bn c th thit lp trong mi bng iu khin dnh cho nh pht trin.

Tuy nhin, hy xem xt mt s ng dng c th sinh li nht cho Android trong Google Play Store c th ti xung min ph, sau cho php ngi dng mua cc bn nng cp hoc cc mt hng b sung bng thanh ton trong ng dng. Ph tr trc bt u s dng ng dng ca bn thng thch hp nht khi ng dng qu ln hoc phc tp c th chia thnh cc phn s dng min ph v cc yu t gi tr gia tng.

Thanh ton trong ng dng

Khi thch hp, bn c th bn ni dung k thut s t trong ng dng ca mnh v cho php Google x l tt c mua hng v chi tit thanh ton vi Google Wallet. S dng thanh ton trong ng dng bn ni dung c th ti xung nh tp truyn thng hay hnh nh hoc ni dung gi tr gia tng nh cc cp tr chi hoc dch v v tnh nng cao cp.

thm thanh ton trong ng dng vo ng dng Android ca bn, hy c Tng quan v Thanh ton trong ng dng (goo.gl/JDGTyW). Bn cng c th cung cp dch v da trn ng k trn Android, t ng lp ha n cho ngi dng trong khong thi gian thng thng tip tc nhn c ni dung mi trong ng dng ca bn.

thm thanh ton trong ng dng cho ng dng Chrome ca bn, hy c Thanh ton trong ng dng vi Google Wallet cho hng ha k thut s (goo.gl/FyFaSv).

$

03 Kim tinKim tin cng l ngun vui.

KIM TIN - 18

g.co/launchVN

g.co/launchVN

Qung co trong ng dng

Mt cch khc kim tin m khng cn yu cu thanh ton trc l hin th qung co trong ng dng ca bn.

bt u kim tin t qung co vi AdMob, hy ci t SDK qung co trn in thoi di ng ca Google (goo.gl/z5ukoP). Vi hn mt triu nh qung co Google trn ton th gii, AdMob t qung co trung gian, qung co biu ng v qung co video c lin quan trong ng dng ca bn. B lc v kim sot gip bn qun l qung co ca mnh. Nu mun s dng nhiu mng qung co, bn cng c th lm iu vi dn xp mng qung co min ph. Bn kim tin mi khi ngi dng nhp vo qung co m h thch. n gin l vy.

Nu bn l nh xut bn c quy m ln v c nhm bn hng trc tip, Doubleclick for Publishers (goo.gl/zC116D) cng gip bn qun l tt c khong khng qung co ca bn t mt ni. Cc cng c Doubleclick cung cp h thng phn phi qung co mnh m cho php bn hin th cc qung co trung gian, qung co biu ng v qung co video trong ng dng ca bn. S dng cc cng c d on v bo co pht hin cc c hi bn hng mi tim nng v hin th ng qung co cho ng ngi dng.

KIM TIN - 20KIM TIN - 19

g.co/launchVN

g.co/launchVN

04 Phn phiChia s qung co ca bn.

Google Play StoreKhi bn xut bn ng dng Android ca mnh trn Google Play Store, bn ang tip cn hn 1 t ngi dng Android ang hot ng ti hn 130 quc gia v lnh th trn th gii. Trong nm 2013, Google chi ra hn 5 t la cho s lng nh pht trin ng dng Android ngy cng tng ging nh bn.

gip ti u ha danh sch ng dng ca bn, hy tm thm ngi dng, hiu h v thu ht h, ng thi chuyn i hiu qu ngi dng ang hot ng thnh ngi mua, Google Play Developer Console (goo.gl/efvNLJ) cung cp cng c cho php bn:

Xut bn ngay lp tc, do bn c th lm li trn ng dng theo tin ca mnh.

Tng quy m hot ng ca bn khi doanh nghip v c s ngi dng pht trin, bng cch s dng API dnh cho nh pht trin Google Play (goo.gl/UjJEoy).

To knh ng dng phin bn beta bn c th th nghim ng dng ca mnh v nhn c phn hi sm v gi. Sau , s dng gii thiu c t chc m bo phn hi tch cc khi bn pht hnh ng dng ca mnh tng t l ngi dng.

Xem thng k chi tit v ci t, xp hng v hiu sut doanh thu ca ng dng ca bn.

c v tr li nh gi ca ngi dng hoc xut hng lot nh gi thc hin phn tch theo cm tnh ca ring bn.

PHN PHI - 22

g.co/launchVN

g.co/launchVN

Chn m hnh kinh doanh ph hp vi bn, t ng dng c tr tin n sn phm trong ng dng ng k (hng thng hoc hng nm) vi Thanh ton trong ng dng Google Play (goo.gl/UiLFjP).

Chn nhn thng bo qua email khi c nhng thay i t ngt v s liu thng k quan trng nh s lt ci t ng dng, xp hng v trc trc bn c th theo di v phn ng nhanh chng.

Bit hnh ng no cn thc hin vi Mo ti u ha s thng bo cho bn khi Google pht hin cc hnh ng c th m bn c th thc hin ci thin ng dng hoc danh sch Play Store ca mnh.

Thu ht ngi dng bng hnh nh tnh nng hp dn v m t ngn v trang danh sch Play Store gii thiu ng dng ca bn.

Thm cc ni dung ha c a phng ha v yu cu dch thut chuyn nghip cho chui giao din ngi dng ca ng dng ca bn.

Kim sot tt gi theo khu vc a l cng nh phn phi ng dng ca bn v nhm mc tiu theo tnh nng hoc kh nng c th ca thit b.

Kim tra bo co trc trc ca ngi dng tm tt thng tin c lin quan.

Xc minh trang web ca bn bt lin kt su cho ng dng ca bn t kt qu tm kim (khi bn trin khai API ch mc ng dng ca Google (goo.gl/JoVGib)).

V hn th na.

Tm hiu v nhng iu ny v cc tnh nng khc trn Google Play gip doanh nghip ng dng ca bn thnh cng ti developer.android.com/distribute (goo.gl/iNWSVS) v thit lp ti khon nh pht trin ca bn bt u xut bn ng dng ti play.google.com/apps/publish (goo.gl/i0frZN).

PHN PHI - 23 PHN PHI - 24g.co/launchVN

g.co/launchVN

Ca hng Chrome trc tuynVic pht hin ng dng web ca bn c th l mt thch thc. Nhng vi hn 1 t ngi dng Chrome trn khp th gii, vic s dng Ca hng Chrome trc tuyn phn phi ng dng ca bn c th gip bn thnh cng.

Nu bn c ng dng web, th bn ch cn to tp k khai nh, to mt s hnh nh qung co v m t, ng thi xut bn ng dng ca bn vo Ca hng trc tuyn di dng ng dng Chrome c lu tr. Vic ny khng yu cu bt k thay i no trong ng dng. iu ny cung cp mt cch ngi dng khm ph ng dng web ca bn v cung cp mt cch mi bn nhn c phn hi v nh gi t ngi dng ca mnh.

Ngoi ra, c ba loi sn phm Chrome m bn c th phn phi ch thng qua Ca hng trc tuyn: Tin ch Chrome, giao din Chrome v ng dng c gn lin trong Chrome. Giao din Chrome (goo.gl/wksKbo) cung cp mt cch ngi dng c nhn ha giao din Chrome bng cch thm mu sc v hnh nh vo giao din trnh duyt. Tin ch Chrome (goo.gl/lvVAFM) l tin ch b sung thc hin cc tnh nng mi cho trnh duyt web Chrome. ng dng Chrome (goo.gl/Rc3ybp) l mt ng dng web c vit bng cch s dng cc cng ngh web chng hn nh HTML5, CSS, Javascript v Native Client. ng dng Chrome c bt ngoi tuyn theo mc nh, chy trong mt ca s ring bit nh cc ng dng ring v c quyn truy cp vo cc tnh nng Chrome khng kh dng cho mt trang web thng thng thng qua tp hp Chrome API. Ngoi ra, bn c th t ng chuyn i cc ng dng c gn lin trong Chrome cho Android v iOS bng cch s dng d n Cordova (goo.gl/6uOYf2).

PHN PHI - 25 PHN PHI - 26

g.co/launchVN

g.co/launchVN

PHN PHI - 27

AdWordsKhi bn chy sn phm ca mnh, vic qung co sn phm vi Google AdWords (goo.gl/0IoeMA) s gip mang li cho bn ngi dng mi.

Thit b di ng ang pht trin, vi ngi dng dnh trung bnh 2 gi v 42 pht mi ngy trn cc thit b di ng ca h. Bn c th kt ni vi i tng ngy cng tng ny bng cch tng nhn thc v ng dng ca bn bng qung co trn in thoi di ng vi AdWords. Ti hn 200 quc gia, bn c th tip cn hn 900 triu ngi dng trn mng ng dng dnh cho thit b di ng ca AdWords c thng tin chi tit mc su hn v ti u ha qung co ng dng ca bn vi cc cng c o lng cho bn bit t l tng tc, s lt ti xung, s chuyn i v hn th na.

Vi ty chn nhm mc tiu, bn c th qung co ng dng ca mnh da trn hnh vi ngi dng. Bn c th xem xt loi ng dng h s dng, tn sut s dng ng dng ca h v tn sut h mua cc bn nng cp ng dng tp trung hiu qu vo i tng ph hp vi mnh. Bn c th nhm mc tiu qung co vn bn, qung co hnh nh hoc qung co video cho ngi dng theo tui, gii tnh v v tr (cc ng dng c th m qung co ca bn xut hin), thit b di ng mi, cng nh cc loi ng dng c ci t trc chng hn nh danh mc ng dng "Tr chi" hay "Sc khe".

Bn cng c th tng tng tc ng dng bng cch:

Hin th qung co cho khch hng hin ti, nhc nh h s dng ng dng ca bn. Khi h nhp vo qung co, ng dng ca bn s m ra.

Qung co ng dng dnh cho thit b di ng ca bn ngay trong Qung co i km kt qu tm kim thng qua lin kt ti xung bng cch s dng Tin ch ng dng trn thit b di ng (goo.gl/kbD2M2), cho php bn tip cn ngi dng c th ang tm kim thng hiu ca bn, nhng c th khng bit bn c ng dng. Nhng ngi tham gia beta s dng Tin ch ng dng trn thit b di ng nhn thy CTR tng 6%.

PHN PHI - 28

g.co/launchVN

g.co/launchVN

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05 Lm liPhn tch d liu ci thin ng dng v doanh nghip ca bn.

Google Analytics ci thin vic gi chn ngi dng v kim tin, bn nn tinh chnh ng dng ca mnh v ti u ha chin lc qung co da trn xu hng ca ngi dng pht hin c vi Google Analytics (goo.gl/86J0k1).i vi c ng dng web v ng dng dnh cho thit b di ng ca bn, Analytics cung cp mt s tnh nng tr gip:

Vi Theo di s kin v Hnh nh ha dng, bn c th thy mn hnh chnh xc m ngi dng ang thc hin hnh ng, tm dng hoc thot khi ng dng bn c th xc nh cch ci thin tri nghim v gi chn ngi dng ca mnh.

Vi Ngun lu lng truy cp (v tch hp Google Play cho ng dng Android ca bn), bn c th bit ngi dng hin ti l ai, h s dng thit b no v h n t u bn bit cch thu ht nhiu ngi dng mnh mun.

Bng cch t mc tiu chuyn i, bn c th theo di thnh tch v ngi dng mi ngy nh s ln hon thnh mua hng, s nhp chut hoc thi gian dnh cho ng dng ca bn.

Nu bn ang s dng AdMob kim tin t qung co, th d liu Analytics ca bn c sn trc tip trong giao din AdMob, cho php bn tm hiu v lu lng truy cp ng dng, s chuyn i v ch s trong ng dng, tt c ti mt ni.

i vi ng dng dnh cho thit b di ng ca bn, hy s dng Mobile App Analytics (goo.gl/aeslC7) o lng tc ng ca ng dng ca bn v khm ph khch hng tim nng mi.

LM LI - 30

g.co/launchVN

g.co/launchVN

Tip theo l g?Chng trnh Startup Launch cung cp cho cc cng ty khi nghip trong tt c cc giai on vi nn tng, ti nguyn, ni dung trc tuyn, t vn v o to m mi ngi cn thnh cng. T tng u tin cho n giai on trin khai v pht trin, mc tiu ca chng ti l tr gip nhng cng ty khi nghip trn ton th gii thnh cng trn nn tng v cc cng ngh ngun m ca Nh pht trin ca Google.

Tham gia vi chng ti ngay hm nay ti g.co/launchVN

Hnh nh kt lun

$easeInExpo: function (x, t, b, c, d) {

return (t==0) ? b : c * Math.pow(2, 10 * (t/d - 1)) + b;

},

easeOutExpo: function (x, t, b, c, d) {

return (t==d) ? b+c : c * (-Math.pow(2, -10 * t/d) + 1) + b;

},

easeInOutExpo: function (x, t, b, c, d) {

if (t==0) return b;

if (t==d) return b+c;

if ((t/=d/2) < 1) return c/2 * Math.pow(2, 10 * (t - 1)) + b;

return c/2 * (-Math.pow(2, -10 * --t) + 2) + b;

},

easeInCirc: function (x, t, b, c, d) {

return -c * (Math.sqrt(1 - (t/=d)*t) - 1) + b;

},

g.co/launchVNg.co/launchVN