Leadership team report This is the final year of our BID term. In April 2006, when we began our work, drug dealers were rife on the streets of Camden Town, the pavements were narrow and overcrowded, and our biggest employers, the creative media companies, were dis-enfranchised and looking to vacate the area. Against this background, we can be justly proud of the major improvements we have achieved. The newly widened and nicely landscaped streets are free of drug dealers, major employers are reporting higher satisfaction levels amongst their staff and Camden Town is one of the most desirable business locations in London once again. What’s more we have done this in a climate of cost cutting, including implementing our own efficiency measures such as freezing levy and staff pay over the past few years to ensure that our levy structure remains fair and transparent. CTU has championed the voice of business and delivered this updated Vision of Camden Town as an innovative and vibrant business district to policy makers and media opinion formers alike. In delivering this message, CTU have re-established Camden Town as a vital driver of London’s economy and therefore firmly back at centre stage to political and policy making decisions. CTU have then been in a position to influence major regional policy and funding decisions, such as Crossrail and the Mayors Economic Development Strategy and ensure a better deal for our members and Camden Town as a whole. Looking to the future – the BID renewal Camden Town Unlimited has delivered significant improvements over the past four years, but we believe there is still much to do. We have launched a major consultation and look forward to meeting you ahead of our renewal campaign to ensure we continue to deliver the projects that most matter to you. In this review we discuss initial ideas on what we would look to deliver in the next term, and we want your feedback – after all this is your business. Simon Pitkeathley Chief Executive Chris Shaw Chair Alex Proud Vice Chair Richard Terry Vice Chair 1 Camden Annual Review 2010_Vis 15.indd 1 29/7/10 23:16:15
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Leadership team reportThis is the final year of our BID term. In April 2006, when we began our work, drug dealers were rife on the streets of Camden Town, the pavements were narrow
and overcrowded, and our biggest employers, the creative media companies, were dis-enfranchised and looking to vacate the area.
Against this background, we can be justly proud of the major improvements we have achieved. The newly widened and nicely landscaped streets are free of drug
dealers, major employers are reporting higher satisfaction levels amongst their staff and Camden Town is one of the most desirable business locations in London
once again. What’s more we have done this in a climate of cost cutting, including implementing our own efficiency measures such as freezing levy and staff pay over
the past few years to ensure that our levy structure remains fair and transparent.
CTU has championed the voice of business and delivered this updated Vision of Camden Town as an innovative and vibrant business district to policy makers and
media opinion formers alike. In delivering this message, CTU have re-established Camden Town as a vital driver of London’s economy and therefore firmly back at
centre stage to political and policy making decisions. CTU have then been in a position to influence major regional policy and funding decisions, such as Crossrail and
the Mayors Economic Development Strategy and ensure a better deal for our members and Camden Town as a whole.
Looking to the future – the BID renewal
Camden Town Unlimited has delivered significant improvements over the past four years, but we believe there is still much to do. We have launched a major
consultation and look forward to meeting you ahead of our renewal campaign to ensure we continue to deliver the projects that most matter to you. In this review
we discuss initial ideas on what we would look to deliver in the next term, and we want your feedback – after all this is your business.
hours of security patrolling, and secured another 6880 additonal hours from LBC/Met police
- Secured over £2million investment in additional policing resources
- Secured an additional 28 uniformed officers dedicated to Camden Town
We Did65 ASBO’s have been served on drug dealers in
Camden Town
We Did- Appointed a dedicated Radio Link manager in Camden Town (the only dedicated service in the Borough)
- Increased effective membership by 50% and in partnership with the Met Police
- Developed the adopt-a-shop scheme, assigning a local PCSO to each
participating retailer
We DidCamden Town Unlimited provides three services
- One stop shop for any anti-social behavior/street issues – 020 7380 8260
- CBAC radio link, connecting business direct to CCTV and on-duty PCSO/wardens
- Work with the Met Police to publicise Safer Neighbourhood direct line
Adding value – going further for Camden TownCTU are active members of CTOG, the local crime prevention
partnership which has managed a £150,000 budget delivering
number of local initiatives related to begging, on street alcohol
abuse, fly posting and other anti-social behavior. Representing
the business community in Camden Town, CTU provide a
united and effective voice.
Camden Town Unlimited also has a seat on the Local Strategic
Partnership, a high level group of key stakeholders and
partners controlling a budget to deliver Boroughwide change.
CTU have used this position to ensure Camden Town remains
one of the boroughs key indicators focusing attention and
advocating additional resources for Camden Town.
‘We have significantly increased police presence, and as a result, people feel safer. Without the continuous support of CTU, this transformation would not have been possible.’Chief Superintendent Dominic Clout, Borough Commander
The former Leader of the Council, Keith Moffitt, and former Borough Commander, Mark Heath, launch Camden Towns new Police force in 2008
We will increase security presence on the streets
We will establish An anti-social behavior hotline
We will increase theeffectiveness of the Business Radio Link
We will initiate an ASBO project targeting drug dealers
CTU delivers. Below are the commitments we outlined under Cut Crime in our BID proposal in 2006, and the
projects we have delivered to make Camden Town a safer and more profitable location for your business.
The famous Camden Lock mural, across the railway bridge, is
one of the most photographed images in London but was in a
serious state of disrepair. Not only did CTU secure £50,000
from L’Oreal to re-paint the mural, but also commissioned a
new bold image for the reverse to represent the presence of
a major design/media business cluster around the Lock.
- Supporting major infrastructure projects
and planning applications.
Since 2006 CTU has responded to 59 planning applications, 22
license applications and 15 major consultations on behalf of
Camden Town Unlimited, and supported a number of schemes
at Planning Committee.
‘Camden Town Unlimited has overseen a major upgrade of the quality of the High Street, which have had a huge impact on how our clients and staff view the area’.Justin Smith, Conran Design Group
- Smart Green Business
A range of free support will be available to SMEs
within the BID area from July 2010 to improve
environmental performance and reduce costs.
The services include environmental audits and
advice, resource efficiency clubs, recycling and waste
collection services and more.
- Recycling
In September 2009 we investigated the feasibility of
setting up a collective recycling scheme in Camden
Town. Using the funding secured from the European
Regional Development Fund, we hope to roll out
the scheme within this year.
We will facilitate the redevelopment of vacant and derelict buildings
We Did- In partnership with LB Camden,
we have cleaned a 3756 pieces of graffiti from sites in Camden Town. We guarantee to remove all reported serious incidents of graffiti within 24 hours, and all other incidents within 7 days
WE SAID / WE DID
Completing work on High Street North
We will improve the quality of the streetscape
We Did- A comprehensive £10million public realm renewal programme agreed with key partners
- Over £3 million invested in the projects to date
- Over 60m of railings and unnecessary street clutter removed from the streets
We Did- We lobbied extensively for a Compulsory Purchase Order for the burnt out buildings at Mornington Crescent, a process which is now underway
- Our programme of Pop up Shops has vastly improved the appearance of the High Street, with vacant premises being transformed into hotbeds of creativity
We will deliver immediate cleansing solutions and remove graffiti
CTU delivers. Below are the commitments we outlined under Clean & Green in our BID proposal in 2006, and
the projects we have delivered to make Camden Town a more attractive and pedestrian friendly environment.
Camden Town is the most vibrant, eclectic and creative district in London The traditional heartland of new music, fashion
and design, we aim to maintain Camden Town’s
reputation as the most distinctive area of London and worldwide visitor destination.
Camden Town Unlimited’s promotion strategy has
three elements:
- Support & develop the world renowned new music scene
- Re-engage new audiences by promoting the cultural ‘hidden gems’ alongside the more famous attractions
- Creating a year long programme of activity that generates ongoing positive press coverage and word of mouth amongst key influencer groups
We have delivered an unprecedented £350,000 investment programme, delivering two major
international marketing campaigns in partnership
with Visit London, Time Out and the Guardian,
supported six festivals generating international press coverage and hosted over 25 press trips,
re-framing the press perception of Camden Town
amongst key influencers.
Preparing for 2012 The upcoming 2012 Olympics and subsequent
legacy will bring both opportunities and challenges
for Camden Town. When people come to Camden,
they want something fresh and unique. We cannot
stand still in what we are offering, and must continue
to develop our creative offer and celebrate the
distinctiveness of Camden Town.
‘For me Wedge is about bringing the community together. Wedge has changed the community on this street and has pulled everyone together’Jon Moran, The Spreadeagle
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Signing up wedge card holders at MTV and Sophie Ellis Bexter & Richard Jones relaunch Sodastream in our pop up shop
Our strategy - delivering long term, sustainable change for Camden Town
Added value – going beyond our BID ProposalThe Camden Market fire
Camden Town Unlimited led the PR and
marketing response to the Camden Canal
market fire in February 2008. Interviewed on
several major international broadcasters, CTU
successfully managed the immediate media
response to reassure local and international
visitors that Camden Town remained open and
the majority of the market retail areas were
unaffected, ensuring other retailers were not
affected by a drop in footfall. Furthermore,
CTU led the award winning ‘Turning London
On’ campaign, which increased average spend,
attracted an additional 110,000 visitors and
generated 31 positive international press stories
‘Local employees and residents are our core customer base and Wedge Card is the ideal way of attract new regulars with exclusive offers – we are delighted!’Jeremy Ledlin, The Monarch
WE SAID / WE DID
Camden Town Wedge Card – making lunchtime
more interesting
We introduced our hugely popular Wedge
Card scheme to advertise locally exclusive
offers and discounts in our best retailers, bars
and restaurants. Over 10,000 cards have been
distributed, and cardholders are updated with
new weekly offers by our e-newsletter and
online updates. CTU have further supported
participating retailers with targeted publications
such as The Christmas Big Book of Wedge,
distributed to all major offices and residents
in the area.
We will provide a local business directory
We Did- We match-funded the Time Out/Visit London Guide to Camden
Town, a comprehensive international marketing campaign that
distributed 500,000 copies of our guide across the UK and US with
key media partners the Guardian and Time Out
- We introduced the Camden Town Wedge card, an online directory
of over 100 businesses advertising special offers to over 10,000
local wedge card holders (and over 100,000 across London)
We will re-launch the Camden Re-Mix Festival, promote the Camden Fashion Show and provide local events.
We Did- We continue to support a series of events and festivals
celebrating Camden Town, including The Camden Crawl,
one of the biggest music festivals in London, which
draws in crowds of over 15,000 visitors each year
– We also supported The Camden Fashion Show, Camden
Happening and delivered a Pop up shop scheme which
showcased 30 art shows and events, ensuring a year
round programme of high profile events
CTU delivers. Below are the commitments we outlined under Celebrate & Promote in our BID proposal in 2006, and the projects
we have delivered to ensure Camden Town remains one of London’s top visitor destinations, attracting over 6000 people an hour.
Our Chair Christopher Shaw & Will Fulford meet Nicky Gavron, the former deputy Mayor of London to discuss the fire recovery package
Using our empty spaces as an opportunity to diversify business activity and generate footfall and press during the recession. As part of a package of initiatives to battle the
recession, we worked with local landlords to make
use of their empty retail space, whilst also providing
a platform for creativity on the High Street.
Our first Pop up opened in June 2009, and since
the initial launch, all three shops have been filled
with art, high fashion and design from some of
the UK’s most exciting creative talent. In total, the
shops have hosted over 30 exhibitions, including
environmental and graduate fashion brands, art
collectives and high profile PR launches.
Branded by local design practice and CTU Members,
Conran Design Group, the shops have also been
occupied by CTU members RKYR and Dexter
Moren Associates, who used the space to provide
free support to local businesses.
Initially developed as a project to drive footfall to
the high street during the recession, the potential
for this project to revitalize the high street is
enormous. The press coverage generated from
this scheme has completely changed the media
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perception of Camden Town, and bringing new
customers and investment to the High Street and
generating a real identity change for the area.
We welcome applications to use the space from any
of our BID members to use the space. If you’d like
to get involved please call 020 7380 8260.
Botox 69 - Over 1000 visitors over three weeksWorn With Love - a new boutique fashion labelRKCR, a CTU member, launched the first High Street ad agency
Provided a showcase for the creative talents of over 75 creative young people in Camden Town
£30,000 investment from public and private sector
International expressions of interest
‘The pop up shop was a fantastic opportunity to deliver an innovative, high profile campaign with international reach for our agency whilst also re-engaging our team with the local area, and we couldn’t have achieved it without CTU’Matt Steward, RKCR (Y&R group)
The award winning Dexter Moren Associates, a CTU member,launched London’s first architectural drop in clinic
Who’s Jack, one of London’s hottest online magazines, hosted a collaborative show with the best of London’s photographers and graphic designers
‘The opening of Collective is another step towards equipping Camden Town with the space it needs to establish itself as the creative district of choice’Councillor Keith Moffit, Former Leader, London Borough of Camden
‘As a startup company, Collective has provided us with a fantastic opportunity and made us look at Camden in a new way. There is a real creative buzz about the space and surrounding area’Louise Naunton Morgan, Hato Press
Our new Pop up space: Collective. A new 24 hour commercial space, part business incubator, part gallery, it has added a focal point for the
The Mayor has since announced that Tube Lines will be
brought into public ownership and the upgrade work will
be carried out by London Underground. As a result, the
final closure programme will be revised again, and may
well be further affected by public funding cuts. However,
we can move forward with firm evidence of the viability
of a reduced programme and strong relationships already
established with key individuals who will determine the
length of the programme.
It is important to understand that aside from CTU and
London First, no other business organizations appear
to have succeeded in making Tube Lines and London
Underground understand the huge impact of the closure
programme on local business.
Camden Town Unlimited will continue to fight on your
behalf to keep our tube stations open.
‘The original tube closure programme would have seriously impacted the pubs, bars and venues that make Camden Town special - I lose 25% of trade when the tube is closed. I am delighted CTU responded so quickly to this threat to our business’Michael Nicholas, Camden Bars Group
Income Total Available Levy Income £462,845 Voluntary memberships £1,600 Radio Link Income £11,500 Interest Receivable £2,000 Other funding £64,000 Roll over £142,000
Expenditure
Core Costs Salaries £50,000 Collection Costs £17,000 Administration £40,000 Legal and accountancy fees £5,000 Tax £1,750Rent Including service charge/Biz rates £27,280
* Percentage figures based on income not including roll over, as this was reported on last year
7%
34%
13%
26%
11%
9%
Projects Additional funding secured Funding secured against projects Vision /Economic Stimulus Project costs + ERDF £45,000 Wedge - set up £19,000 Wedge Christmas £7,000 Pop up space - 22 Chalk Farm Road £11,000 Pop up space - 46 Camden Road £6,700 £10,000 Pop up space - 73 Parkway £17,000 Collective £60,700 £20,000 Website £22,000
Clean & Green Project costs + ERDF £45,000 £34,000 ERDF London Remade £10,000 Recycling £7,000 Streetscape Strategy: Britannia Junction/Legible London £75,000 £1,125,000
Total Clean & Green £137,000 Celebrate & Promote Project costs £29,000 Camden Crawl £7,500 Christmas lights £9,000 £45,500
Total Celebrate & Promote £45,500
Contingency £27,849 Total Expenditure £607,279 Total Funding secured £64,000 Profit/Loss (to be re-invested next year) £76,666 Total funding secured against projects £1,925,000
The BID boundaries focus around the core business district running between Chalk Farm Road and Mornington Crescent tube stations, as well as the commercial area along Parkway, Kentish Town Road and Camden Road.
Adelaide Road (pt)Albert StreetArlington RoadBayham PlaceBayham StreetBeatty StreetBonny StreetBridge ApproachBuck StreetCamden High StreetCamden Lock PlaceCamden Road (pt)Camden Street (pt)Carlow StreetCarol StreetChalk Farm Parade (pt)Chalk Farm RoadCrowndale RoadDelancey PassageDelancey StreetDewsby TerraceEarly Mews Eversholt Street (pt)Gilbey’s YardGloucester CrescentGrand Union WalkGreenland PlaceGreenland RoadGreenland StreetHampstead Road (pt)Harrington SquareHaverstock Hill (pt)Hawley Crescent
Hurdwick PlaceInverness Street Jamestown RoadJuniper CrescentKentish Town Road (pt)Kings TerraceLidlington PlaceMandela StreetMary’s TerraceMiller StreetMillbrook PlaceMornington Crescent (pt)Mornington Place (pt)Mornington Street (pt)Nelson’s YardOakley SquareOval RoadParkwayPleasant RowPlender Street (pt)Pratt MewsPratt Street (pt)Regents Park Road (pt)Regents Park TerraceSt Martin’s AlmshousesSt Martin’s CloseSign Makers YardStanmore Place Stucley PlaceSymes MewsUnderhill PassageUnderhill StreetWater Lane
Five year income Total 2006/7 2007/8 2008/9 2009/10* 2010/11** Levy Income £401,828 £425,169 £418,443 £462,845 £476,730 £2,185,015Additional income £73,622 £57,864 £68,527 £79,100 £57,100 £336,213Surplus carried forward £54,499 £35,387 £9,666 £40,382 Core costs £119,162 £138,145 £141,020 £141,030 £152,000 £691,357(Start up costs) £22,789 £22,789Vision/Economic stimulus £45,000 £184,500 £178,000 £407,500Cut crime £157,500 £95,500 £89,500 £67,500 £73,000 £483,000Clean & Green £65,500 £189,000 £202,500 £62,000 £75,000 £594,000Celebrate & Promote £55,000 £79,500 £45,250 £45,500 £40,500 £265,750Contingency £56,000 £56,000 Project funding income £0 £2,350,000 £900,000 £1,925,000 £800,000 £5,975,000
Over the five years of our BID term, we have delivered an average of almost £4 return for every £1 invested by BID businesses, towards projects to make Camden Town a better place to work, live and visit.
Start Up Costs 1%Vision/Economic stimulus 16%Core Costs 27%Cut Crime 19%Clean & Green 24%Celebrate & Promote 11%Contingency 2%
CTU would like to thank all board members and staff, both past and present, who have made such a big contribution to our ongoing success. In particular, we’d like to thank the following who left us in 2010: Keith Moffitt, Mark Bensted & Ben Larsen.