Camaro Report [Full Version]

Introduction of Camaro

The Chevrolet Camaro is an automobile manufactured by General Motors under the Chevrolet brand, classified as a pony car and Chevrolet have a Camaro any version classic, modern, and sports and some versions also as a muscle car. It went on sale on September 29, 1966, for the 1967 model year and was designed as a competing model to the Ford Mustang. The car shared its platform and major components with the Pontiac Firebird, also introduced for 1967.

Camaro Coupe has an updated design that’s going to turn heads all over again. Take a look at it just sitting still. The strong, bold prominence of the redesigned front and rear produces a wider, lower and more contemporary stance. There are even design tweaks you might not see, but that are sure to raise your heart. But what will really get your heart racing is what is under the hood. Whether you choose the ample 323-horsepower V6 or the amped-up 426-horsepower V8 available on SS, with Camaro, performance always rules. Harnessing that power for responsive handling is 4-wheel independent suspension that will help you hug every curve. Behind the wheel you’ll be enclosed in a high-tech cockpit designed for driving. And, just a touch away, you’ll find the latest technology to keep you connected, entertained and on the cutting edge. Behind it all is the confidence of knowing you’ve got the support of Chevrolet Complete Care. DNA is all Camaro. But this Camaro has been genetically engineered. Just wait until you get it on the road.

Structure of the report

The first, I will start about introduction. The second, we tell about Structure of the report. The third, we will tell selected product. The fourth, we will show graph Aggregate Market Factor. The fifth, It’s important because will be analyst pastel in this facture. The sixth, we will focus about poster. The seventh, Is report explain possible enter or price of product. The eighth, we will be recommendation about product. Finally, this report will be conclusion and reference.

Selected product

The new 2015 Camaro is the perfect combination of distinct design, cutting-edge technology and exhilarating performance. Simply put, it’s the full package. Performance-driven design enhancements to the front and rear fascia’s give the new Camaro a low, wide, contemporary look.

But this sports car is more than a beautifully styled body, because what’s on the inside matters too. Whether you choose the 323-horsepower direct injection V6 or the amped-up 426-horsepower V8 available on SS, performance always rules. Harnessing that power for responsive handling is 4-wheel independent suspension that helps hug every corner.

Behind the wheel is a high-tech cockpit designed for driving. From cutting-edge technology like the available color Head-Up Display (HUD), to the 7-inch diagonal color touch-screen, everything that went into the new Camaro was genetically engineered to give you the most out of it.

The new 2015 Camaro underlines the iconic design that makes Camaro a modern classic. Design cues represent a laser-like commitment to style and performance, while functional, powerful and solution-driven results offer plenty of capabilities without compromising attitude, but these race-proven features aren’t just for appearances. For instance, the functional hood vent on the Camaro SS helps to cool critical components, all while looking cool doing it.

The 2015 Camaro Convertible offers the open-air thrill ride you can only get in a convertible. And unlike other convertibles, when the top comes down, in less than 20 seconds, you won’t lose the shape and distinctive style of Camaro. It’s the kind of top-down driving experience you have to feel to truly understand.

One powerful soul

The 6.2L V8, paired with the standard 6-speed manual transmission, offers 426 horsepower and 420 lb.-ft. of torque. Or opt for the high-tech combination of speed and efficiency of the 6-speed automatic transmission with Active Fuel Management. It offers 24 MPG highway and delivers 400 horsepower.

You’re in full control

Prepare for takeoff. Launch control on the manual transmission SS helps control wheel spin for a sports car that punches 0–60 in 4.7 seconds.TAP shift® manual controls, with steering wheel-mounted paddles, on the automatic transmission SS, give you command over the gear selection for an exhilarating sports car experience, while keeping the transitions smooth.

Available from http://www.chevrolet.com

Aggregate Market Factor

The Introduction is a need to create awareness of new products. Create interest and differences in the properties of the product. Create the temptation to buy Are often reinforces the consumers' belief that good sampling strategy used during this week. TV ads, using newspaper ads and public relations at the point of sale or product samples.

Growth during the period of the trial was to allow consumers to recognize products. To ensure that consumers have bought over the trial. And confident in the product until the product loyalty. To build market share as possible. Strategy in this period include the use of media sales at sales and managing campaigns to encourage repeat purchases, such as a discount coupon when buying the next piece.

Maturity is the time to make maximum profits. At the same time, it needs to protect its market share them. We need to reinforce confidence in the product to customers periodically. Or products modified (minor change) to denote the product development time. Under the existing strengths of and to create new accounts.

Decline in sales and profits during the downturn. We need to focus on selling out fast. As much as possible before they leave the market. Strategies used during this week. Pricing strategies, such as reduction.

Available from https://www.gotoknow.org

PESTEL Analysis

PESTEL Analysis PESTEL stands for political, economic, social, technological, environmental and legal factors affecting the business and it is widely considered to be one of the most effective analytical tools used to analyse the impacts of external factors to the company. The following table represents PESTEL analysis conducted for PESTEL acronym corresponds to political, economic, social, technological, legal, and ecological factors impacting organizations. The following table illustrates Chevrolet Camaro PESTEL analysis: (Marry-Webster, 2010)

Political

Enforcement of new laws related to CO2 emission

Change in Thailand legislation related to end-of-life vehicle (ELV) recycling

Level of political stability in emerging countries

Economical

Thai currency vs. US dollar Appreciation of Renminbi (RMB) of 1% to

2% during 2012/2014 Vast GDP fluctuations in EU countries

during the last few years Volatility of price for crude oil

Social

Ageing population in Thailand markets Thai buyers has the rich Changing consumer attitudes towards

savings and spending Rising life expectancy in developed

countries

Technological

Increasing levels of popularity of “green” technologies

Technological breakthroughs in auto manufacturing industry

Integration of internet-enabled technologies in automobile industry

Increasing levels of demand for alternative fuels

Realization of the concept of driverless car

Legal

Importing cars and Taxable according Changes in employee health and safety

rules and regulations Patents and Copyrights in relation to

innovation on auto devices and functionalities

Changes in laws and regulations specific to car manufacturing sector

Changes to relevant EU Directives

Ecological

Increasing levels of consumer concern towards “green” products

Effects of non-government environmental organizations

Changes in waste management practices

Political

Enforcement of new laws related to CO2 emission and change in Thailand legislation related to end-of-life vehicle (ELV) recycling are major political factors that affect Camaro manufacturing processes. Level of political stability in emerging markets such as Russia, China, and Brazil can be highlighted as additional political factors impacting Camaro in a way that political instability in these countries can have negative implications on local consumer spending patterns, and also Camaro investments in respective countries may be subjected to risks.

Economical

The Thai Baht is the currency of Thailand and The US Dollar is the currency of United States and has a different more than one.

1.00 USD = 32.4000 THB

US Dollar ↔ Thai Baht

1 USD = 32.4000 THB 1 THB = 0.0308642 USD

Impacts of a wide range of economic factors on Camaro performance are evident and significant. Namely, vast GDP fluctuations in Thailand countries during the last few years with direct implications on consumer spending in Thailand countries is a substantial economic factor that affects Camaro.

Available from http://www.xe.com

Social

There is a set of social tendencies in local and global scales and the impact of these tendencies need to be taken into account by Camaro management in strategic decision-making.

In now a day in Thailand has a customer's is the rich people and have money, the groups of rich buyers they can buy anything if they want. So they can buy an automobile a lot of if they want, this is a good news for Camaro. Additional social and demographic trends from this category include ageing population in European markets, rising life expectancy in developed countries, changing values, changing consumer attitudes towards savings and spending and others.

Technological

Impacts of technological factors for Camaro are also significant and they are mainly associated with potentials for increasing the levels of effectiveness of various business processes through technological innovations. Technological factors impacting Camaro also involve increasing levels of popularity of “green” technologies, increasing levels of demand for alternative fuels, realization of the concept of driverless car, and integration of internet-enabled technologies in automobile industry

Legal

It is compulsory for Camaro activities and business processes to confirm with a wide range of rules and regulations in local, regional, governmental and international levels, therefore any changes in relevant rules and regulations are likely to impact Camaro performance.

Importing cars from America to Thailand. Taxable according to the size and capacity of the car with the tax rate.

The total taxes and duties of a motor vehicle and motorcycle = Customs duty + excise tax + interior tax + 7% of VAT. The importation of used/secondhand motor vehicles and motorcycle requires an import permit from the Foreign Trade Department prior to the importation.

Table of Tax and Duty RatesType of Vehicles Cylinder Capacity Duty (%) Excise Tax (%)

(Multiplier)Interior Tax(%)*

VAT(%)

Total (%)

Personal Vehicle including passenger vehicle with not more s than 10 seats

Not exceeding 2000 cc. and not more than 220 horse power

80 30(0.4477612)

10 7 187.47

2001 cc. but not exceeding 2500 cc. and not more than 220 horse power

80 35(0.5691057)

10 7 213.171

2501 cc. or but not exceeding 3000 cc. with not more than 220 horse power

80 40(0.7142857)

10 7 243.94

Exceeding 3000 cc. or more than 220 horse power

80 50(1.1111111)

10 7 328

Available from http://www.customs.go.th

Ecological

The impact of ecological factors on private sectors organizations such as Camaro has increased significantly during the past several decades. Specifically, ecological factors effecting Camaro include increasing levels of consumer concern towards “green” products, effects of non-government environmental organizations, changes in waste management practices and others.

Porter’s Five Forces

represents theoretical framework that is used for industry analysis and strategy development. Specifically, the five forces shaping competition within the industry consist of the intensity of rivalry among the competitors, the risk of entry of new competitors, the bargaining power of buyers, bargaining power of suppliers and the threat of substitute products and services.

The nature of the relationships among these forces is best presented in the following figure

Available from http://research-methodology.net

General Motors has made product placement, or embedded marketing, deals for the Chevrolet Camaro innumerousmedia.

The vehicle mode of the fictional character Bumblebee in the 2007 film, Transformers, is first depicted as a 1977 Camaro and later a fifth-generation concept variant. A modified fifth-generation Camaro reprises the role of Bumblebee in the sequels, Transformers: Revenge of the Fallen, Transformers: Dark of the Moon and Transformers: Age of Extinction.

Threat of new Entrants

The threat of new entrants is high for Camaro due to the significant entry barriers associated with entering Thailand sector that include economies of scale, capital requirements, access to distribution channels etc. In Thailand a car company, which is a problem for the Camaro because Camaro products are highly priced compared to other products in the country and The current a car companies emerging every year, each year I have a new enhanced. Many versions it is a problem to sell the Camaro.

The bargaining power of suppliers

Power is high where the brand is powerful. Therefore, Camaro is assumed to have far higher bargaining power than the suppliers. Camaro has been successfully managing its competitors in terms of getting the needed supply of inventories and get them produce the inventories according to the specifications of the company. Therefore, it again indicates that Camaro has higher bargaining power than its suppliers. Another Moreover, suppliers can regularly supply their inventories to Camaro within hours of assembling the automobile Camaro which indicates a strong corporate understanding of both Camaro and its suppliers.

Bargaining power of Buyers

Considering the nature of the electronics industry and automobile it is argued that the bargaining power of buyers is rather high. This is because electronic products are highly price sensitive as majority of them are considered to be luxury goods rather than essential

and today’s consumers tend to demand high quality.

Threat of substitute products and services

The substitute products and services are considered to be another major factor that impacts the overall competitive environment within the industry. Specifically, it is important to note that “substitute products will make it difficult for an organization to increase the prices of its products above the prices of substitute products or services”.

For Camaro Corporation the threat of substitute products and services is low because the range of direct and indirect substitution for the types of services offered by the company that include business intelligence, data warehousing, insurance and a wide range of automobile and product is very limited.

Intensity of Competition

It is generally accepted that there is fierce competition in both Japanese and global automobile market. Therefore the threat Camaro faces from competition is a significantly high. Discuss highly competitive environment in automobile market, they point following factors as reasons behind the intense competition:

1. Large number of equally positioned competitors2. Rapid change in car per years3. High research and development costs and high price for tax in Thailand4. Low profit margins5. High exit barriers and export to Thailand

Therefore, this intense competition requires Sharp to constantly focus on research and development, increase its innovativeness and efficiency, and employ right marketing strategies in order not to lose the battle to its competitors.

Available from http://research-methodology.net

Recommendation

Foreign Direct Investment. First, there is the so-called Greenfield Strategy which means that a political society invests in completely young production sites in a foreign country by building these up. Second, companies drive come forward buy up shares of already existing companies in the country. That is the shares are also called Acquisitions. The third type of FDI is a Joint-venture of two companies, unrivaled from the home country and the other unmatched being which is the main difference between FDI and other types much as exporting or licensing, where the production site the Great Compromiser in the home country. And the General Motors is considering in Chevrolet marketing that would end a joint venture about Thailand and America between two large agencies to handle Camaro creative advertising in Thailand.

Available from http://www.autonews.com

Conclusion

We will focus on the import of products Camaro from the United States to bring Entry into Thailand, which must take into account the rates of taxes and shipping rate, which will require high capital importing Camaro at a time and we have to take into account the price Camaro and quality. After purchase, which will cost about $ 45,000 $ -85,000, which is higher when the imported Thailand to include the VAT and the VAT then we must strengthen after-sales service to its customers and the quality of our products will be very high compared to the price of the product.

In the future of Thailand have a problem for emerging markets for an automobile because each year have a new car a lot of emerging, And some years have a new version of a car more than one version. This is a problem for Camaro market in Thailand. Car have lifetime of use. If you use a Cars a lot of was even deterioration as well as the more customers driving cars long. It has a number of miles that distance. This problem wills most likely start with 100000 miles Camaro must have good after-sales services, such as checking-free throughout Used.

Nothing is perfect, especially when much is dependent on personal preference. if you are looking for one of the best performing muscle cars to ever be created, the 2015 Camaro is hard to beat. Its LSA engine is immensely powerful, there are faster cars in the world, but you will be hard pressed to find one faster for that little cash. When you consider that it also uses the same suspension technology that Ferrari uses in many of its road cars, you start to understand just how special this Camaro really.

References

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6. Newhardt, D. (2013). The Complete Book of Camaro: Every Model since 1967. Motor books. p. 26, September 11 2014.

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10. Keenan, G. (2006). "Canada to Build Camaro". The Globe and Mail, August 18 2006

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13. Neff, J. (2008). "2010 Chevy Camaro: Official Details and Images". Autoblog, September 11 2014.

14. CA, s. (2012)."GM to Shift Camaro Production from Oshawa to Michigan Plant". CTV News. December 19 2012, September 11 2014.

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16. Langfitt, F. (2009). "In The Camaro, a Glimmer of Hope for GM". NPR, September 11 2014