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CAM_2015_Rebranding_LowRes

Apr 16, 2017

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Ray Nunez
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Page 1: CAM_2015_Rebranding_LowRes
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CONCEPT

THE

The Culinary Arts Museum rebranding is meant to convey five main objectives:

Education | Communication | CollaborationExhibition | Collection

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STRUCTURE

THE CIRCLEREPRESENTS A CYCLE

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STRUCTURE

8 PERFECT CIRCLES

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7f4dad fbc04627bbe1ef2d23 4cbb7c

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FRUITScollection

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DAIRYcollaboration

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PROTEINexhibition

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GRAINScommunication

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VEGETABLESeducation

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Helvetica NeueFONTSprimary choice

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Montserrat

FONTSsecondary choice

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LOGO USAGE

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BRANDING

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EMBROIDERYfull color

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EMBROIDERYdark

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EMBROIDERYlight

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