Calypso Social Media Tasks: "How To"

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How To, Step 1: Twitter

Why?

Twitter is huge! Microblogs provide to-the-second information, which is widely distributed among millions of users. You control whose updates you see, it’s quick and simple to use, and it’s a great way to find and share links to online content.

1. Register for a Twitter account.1. Use your real name, or as close to it as you can get.

2. Write a bio that explains your role at Calypso, and personal interests.

3. Use search.twitter.com (often!) to search hashtag topics, and follow people with similar interests, including cancer treatment.

4. Use a real picture of yourself. Social media is about connecting with real people.

5. Share links from your RSS feed. Use a link shortener like Ow.ly.

6. ReTweet, ReTweet, ReTweet! Use the proper protocol, and don’t forget your pleases and thank yous.

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How To: Signing up for Twitter

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How To: Tweeting

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Why?

Having more bookmarks increases traffic and ultimately leads to more market authority. For

example, Digg receives more than 30 million unique visitors and 327 million page views per

month. Stories that receive more Diggs are more likely to hit the front page of Digg. This can

increase traffic to the linked site by over 120 times!

1. Register for a Digg account.

1. Begin to “Digg” (or bookmark) articles that relate to your interests and professional field. Be sure to

use tags!

2. Become friends with (add to your network) people who bookmark links with similar content to

yours.

3. Bookmark lots of things: interesting news, articles about health and wellness, personal

interests. And be sure to “Digg” pages that others have recommended.

How To: Social Bookmarking Digg

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How To: Signing Up for Digg

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How To: Submitting a Site to Digg

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Why?

Delicious is a social bookmarking service that allows you to tag, save, manage and share web

pages all in one place. It greatly improves how people discover, remember, and share on the

internet. Links are grouped and found based on tags, which grant the ability for all your links to

be categorized based on public topics!

1. Register for a Delicious account.

1. Begin to bookmark articles that relate to your interests and professional field. Be sure to use tags!

2. Become friends with (add to your network) people who bookmark links with similar content to

yours.

3. Bookmark lots of things: interesting news, articles about health and wellness, personal

interests. And be sure to bookmark pages that others have recommended.

How To: Social Bookmarking Delicious

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How to: Signing up for Delicious

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How to: Bookmarking on Delicious

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Why?

Because RSS (Really Simple Syndication) allows updates from blogs and websites to come to you in

one convenient web location, so you don’t have to seek them out.

1. Set up an RSS feed reader. We recommend Google.

2. Subscribe to cancer-radiation-treatment.com.

3. Subscribe to other blogs about cancer survivorship, treatment, technology, health, news,

etc…be imaginative.

4. As soon as you see/publish a new blog post (on our blog or any other blog you subscribe to)

…Digg it, share the link with your Facebook friends, and Tweet it! It’s valuable content, and

people want to read it.

How To: RSS

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How To: Signing up for RSS

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How To Step 3: Subscriptions using RSS

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Why?

It’s a good way to connect with your network, and share links to the Calypso

Medical site. Commenting on blogs will encourage interest, comments, and

backlinks to Calypso’s sites.

1. Check your RSS feed and read new posts.

2. At the bottom of the blog post, enter your information into the “Comments” fields.

3. Include a link to HitTheTumor.com

4. Submit your comment for moderation. Remember, less is more! Simply writing “Loved this

post. Thanks for sharing!” is great.

5. Submit the blog to Digg, Delicious, or post a link on Facebook and Twitter.

How To: Commenting on Blogs

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How To: How to Comment

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Why?

25% of online American adults use Social Networking Sites, and Facebook is by far the most popular

with more than 350 million active users.

1. “Like” Calypso Medical, and encourage your network to do the same.

How To: Facebook

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Why?

YouTube is the second largest search engine in the world, so our videos have the best chance of

being seen by the largest audience.

1. Watch, “Like” (thumbs up), and comment on each video, and encourage your network to do

the same. Share your favorite videos on Facebook and Digg as well!

How To: YouTube

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