callFrodo presentation April 2015

CALLFRODO Investor Presentation

CALLFRODO $0,01

The world has become fully connected through

internet and smart phones 2

The big idea

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«callFrodo» - a mobile telephony service where preferred call setups are over Wi-Fi or 3G/4G. The service interworks with the legacy GSM voice service. The user uses his normal smartphone with callFrodo. «callFrodo» is an all-in-one communication app combining the best i the market “callFrodo” - A total communication suite for private and enterprises.

callFrodo was established in Norway by experienced executives from the telecom industry, seeking to enable new telecom business models and revenue streams through smart innovation and advanced business development. The management are a highly skilled team with unique telecom knowledge in all key areas to ensure a predictable development timeline and operational excellence

callFrodo has it`s own infrastructure combined with a revolutionary all-in-one application

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The connection The mobile application

callFrodo =

TOTAL COMMUNICATION SUITE

Traditional mobilephone call

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Vodafone Telenor

callFrodo routes the call over the internet

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Telenor

callFrodo

callFrodo gathers all communication in one app

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All-in-one app:

• HD Video calls for free globally

• HD calls and sms for free

• Send pictures and video for free

• GPS location

• Call landlines and mobile phones that do not have callFrodo installed, for lowest prices

User friendly:

• Always see who is online

• CallerID when you call – see who is calling

• Top up /buy credits directly in the app

• Integrated phonebook from your mobile phone and a separate one for callFrodo users

Lower rates and higher quality

Scalable

Easy to implement

• No need for physical installations

• Add on or replace existing system

Online registration without physical installations

• Web-portal for ordering services and configuration

• Download and implemented directly from the web for companies from anywhere in the world

Include wireless PBX:

• Transfer, call waiting, queuing, call forwarding, video conferencing, messaging, see who's online

All internal communication is free

• Free calls, video calls, video conferencing, messaging, group chat, sending attachments

"My page" for ordering services, configuring phones/switchboard, remove/add services, purchase credit, CDR with an overview of all inbound and outbound calls, account balance, payment history, etc.

Developing “The world`s most innovative communication solution for enterprises”

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callFrodo is better than the market leaders

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callFrodo Skype Viber WhatsApp

Functionality

• HD quality on calls and video calls

• Always see who is online at mobile phone

• Display callerID when you make a phone call

• Download through sms

• Most user-friendly (call, chat, contacts, outgoing calls)

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Features

• White label/branding

• Solution for mobile operators, service providers

• Enterprise solution

• Revenues on routing

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Marketing Arenas

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Main goal:

• Turn to youth from 13-30 years

• Middle-East and Asia Phase 1

• Africa, US, Europe Phase 2

Social Media:

• Targeted campaigns via e.g., Facebook, Twitter, Instagram

• Ads, viral campaigns

• Promotional Videos in different languages

Immigrant Market and travelers

• callFrodo are customized and adapted prices, quality and ease of use

• Big Travel company in Norway, Ving marketer callFrodo to all its travellers

callFrodo is optimized for sharing:

• Function of the application for rapid dissemination via SMS, email, Facebook and Twitter

Scalable - easy to implement additional services:

• Great value in a user base that can be used for several services from callFrodo

• Self infrastructure

• Built for delivering services to mobile operators, service providers

• Whitelabel/branding

• Self platform buy and sell international telecommunications traffic and here is the value in the callFrodo to generate income

• We sell call minutes of 200-300% profit and is still considerably cheaper than Skype and operators for international telephony

More success criteria

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Sources of Revenue

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• 1-2% of the users are paying users

• Net income $ 0,10 per min

• Development on budget Call Charges

• Terminates /routes ordinary mobile traffic to our servers

• Net income $ 0,05 per min on mobile phone calls

• International agreements ensures good earnings

• Own infrastructure ensures optimal quality in HD

Termination/ Routing

Enterprise Solution

• Earnings per user

• Call minutes

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Rapid growth through multiple revenue streams and international roll-out

Revenue Basic case:

Paying customers Routing

1 mill downloads

€200 000 €500 000

5 mill downloads

€1,200 000 €5,000 000

20 mill downloads

€5,400 000 €30,000 000

Revenue Optimistic case:

Paying customers Routing

1 mill downloads

€400 000 €2,500 000

5 mill downloads

€2,400 000 €12,000 000

20 mill downloads

€10,800 000 €120,000 000

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Users Invested capital Return on invested capital

2,000,000 $100,000 $670,000

5,000,000 $100,000 $1,600,000

20,000,000 $100,000 $67,000,000

Solid investment, high return on investment

Management with high expertise and experience from telecom, finance and business

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Bjarne T Haugen Bård Skotheim

Josef Noll Rich Larsen Hans Chr. Haugli

Finn Helge Tolpinrud

40 years of interna-tional experience in the telecom industry

CEO

30 years experience in business development and strategy

Chairman of the Board

Over 20 years experience in finance

CFO

Professor at the University of Oslo in mobile safety and quality

Advisory Board

Founder

Founder and Board

Earlier Research- and Innovation Director at Telenor

The Board

3 million users by 2015

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Q1/Q2 – 2105

• Emission $ 2-3 Mill

• Increased marketing

• Routing service

Q2 – 2015

• Target market- Middle-East and Asia

Q3 – 2015

• Target market- Africa, US, Europe

Q4 – 2015

• Beta version Enterprise solution

• 3 Million users

2016

• Enterprise solution

• Content services

• Franchises

• 10 Million users

Proven business model – Ready for international roll-out

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A customer costs € 0,25 in marketing. Value per customer is € 29 Ex: If we spend € 250.000 in marketing, we get about 1 mill downloads which give a value of € 29 000 000

Customers Marketing Spend Company value

1 mill downloads

€ 250 000 € 29 000 000

5 mill downloads

€ 1 250 000 € 145 000 000

20 mill downloads

€ 5 000 000 € 575 000 000

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3,000 new users each day in test period

A solid investment

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• Attractive and big industry sector

• Saleable and scalable business model

• Multiple revenue streams and high margins on sales

• Commercial proof of concept

• Ready for International roll-out

• New and Unique services under development

• Exit within 3 years

Key investment metrics

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CEO Finn Helge Tolpinrud

Customers 120.000

New customers per day 3.000

C.Growth per month 900% last 6 months

Raised Capital $1.8 Mill

Seeking Capital $2.5-3.0 Mill

Enterprise Value $9.8 Mill

The deal

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What we are looking for? $2.5-3.0 Million

How will we spend it? International roll-out Development enterprise solution