California Manufacturers print and digital magazine MEDIA ... › multimedia › cmta_2016_media_kit.pdfCalifornia Manufacturers print and digital magazine MEDIA PLANNER CONNECT WITH

California Manufacturersprint and digital magazine

MEDIA PLANNER

C O N N E C T W I T H D E C I S I O N M A K E R S

I N C A L I F O R N I A ’ S $ 2 5 0 B I L L I O N

M A N U F A C T U R I N G I N D U S T R Y .

www.cmta.net

For more information, please contact:

Robert KramerNaylor Association Solutions(770) [email protected]

M E D I A P L A N N E R

CMTA

OUR MEMBERS AND OUR INDUSTRY:

CMTA represents $191 billion in spending, with members accounting for $100 billion out of California’s $250 billion manufacturing industry.

Our members employ nearly 40% of all manufacturing workers in the state.

Our readership represents nearly 50% of the small-to-medium sized manufacturers in the state.

CMTA communications are viewed by manufacturing employers, California policymakers and economic development officials

OUR MISSION:The California Manufacturers & Technology Association works to improve and enhance a strong business climate for California’s 25,000 manufacturing, processing and technology-based companies. Since 1918, CMTA has worked with state government to develop balanced laws, effective regulations and sound public policies to stimulate economic growth and create new jobs while safeguarding the state’s environmental resources.

CALIFORNIA MANUFACTURERS & TECHNOLOGY ASSOCIATION

Don’t miss out on your chance to reach manufacturers and policymakers. PARTICIPATE WITH CMTA TODAY!

M E D I A P L A N N E R

CMTA

CALIFORNIA MANUFACTURERS Our annual magazine, California Manufacturers is distributed to leaders in California’s $250 billion manufacturing industry, including:

CEOs CFOs Presidents Vice Presidents Owners Board Chairmen Office Managers Controllers Human Resource Directors Plant Engineers Plant Managers Administrators

In addition to CMTA members, California Manufacturers reaches over 1,500 non-member manufacturer companies.

PRINT ADVERTISING RATESFull Color Rate

Double Page Spread $3,149.50

Outside Back Cover $2,389.50

Inside Front or Inside Back Cover $2,189.50

Full Page $1,889.50

1/2 Page $1,049.50

1/4 Page $629.50

1/8 Page $369.50

Black-and-White Rate

Full Page $1,359.50

1/2 Page $869.50

1/4 Page $499.50

1/8 Page $299.50

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee

will appear on your final invoice if the artwork submitted is not publishing ready.

M E D I A P L A N N E R

CMTA

CALIFORNIA MANUFACTURERS Digital Edition – naylornetwork.com/cmt-nxtIn addition to print, California Manufacturers is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser’s websites. Each issue is emailed to readers as well as posted on the CMTA website. An archive of issues is available, securing your ad a lasting online presence.

READERS CAN: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites Read the issue online or download and print for later View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access

For the latest online specs, please visit: www.naylor.com/onlinespecs

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee

will appear on your final invoice if the artwork submitted is not publishing ready.

Digital Edition Rate

Sponsorship Max $800

Sponsorship $750

Skyscraper $750

Toolbar $500

EXTEND YOUR ADVERTISING INVESTMENT WITH DIGITAL MEDIA:

• Link your ad to the landing page of your choice • Increase website traffic• Interact with viewers to help the buying process • Generate an immediate response from customers

M E D I A P L A N N E R

CMTA

PRINT ADVERTISING SPECIFICATIONSCalifornia Manufacturers Magazine Trim Size: 8.375" x 10.875"

Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.

Artwork RequirementsAll digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

Ad Material UploadGo to the Naylor website at www.naylor.com

Production Services, Proofs and RevisionsNaylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Specs for Outsert/Inserts1 Page / 1 surface: 8.375" x 10.875" 1 Page / 2 surface: 8.375" x 10.875" 2 Page / 4 surface: 8.375" x 10.875" Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Postal Flysheets: 8.5" x 11"

Digital EditionFor more information, visit: http://www.naylor.com/digitalmagspecs

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

2/3 PAGEVERTICAL

2/3 PAGEHORIZONTAL

7" x 6.333" 4.583" x 9.5"

1/2 PAGE LONGVERT.

1/2 PAGE HORIZONTAL

7" x 4.583" 3.333" x 9.5"

1/2 PAGEVERTICAL/

ISLAND

1/3 PAGESQUARE

1/3 PAGEHORIZONTAL

1/3 PAGEVERTICAL

4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5"

1/4 PAGE HORIZONTAL

1/4 PAGE VERTICAL

1/6 PAGEHORIZONTAL

1/6 PAGEVERTICAL

4.583" x 2.166"4.583" x 3.333" 2.166" x 4.583"3.333" x 4.583"

1/8 PAGE HORIZONTAL

1/8 PAGEVERTICAL

3.333" x 2.166" 2.166" x 3.333"

FULL PAGENO BLEED

7" x 9.5"17" x 11.125"

FULL PAGE WITH BLEEDINCLUDED

8.625" x 11.125"

LIVE AREA: 7" x 9.5"

DOUBLE PAGE SPREAD WITH BLEED INCLUDED

LIVE AREA (per page): 7" x 9.5"

LIVE AREA (per page): 7" x 9.5"

CMTA

Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category.

One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a

new category can be created for you.

________Additional Index Categories X $20.00 = $____________________

Initial:________Date:____________________

Index of Advertisers Categories

ACCOUNTING & TAX SERVICES

ADVERTISING, MARKETING AND SALES

AGRICULTURE, FORESTRY, FISHING & HUNTING

APPAREL MANUFACTURING

ASSOCIATIONS

BEVERAGE & TOBACCO PRODUCTS

CHEMICAL MANUFACTURING

COMPUTER & ELECTRONIC PRODUCTS

CONSTRUCTION

CONSULTING & RESEARCH SERVICES

ELECTRICAL EQUIPMENT, APPLIANCE & COMPONENTS

ENERGY SERVICES

ENGINEERING, TESTING & DESIGN SERVICES

FABRICATED METAL PRODUCTS

FINANCIAL SERVICES

FOOD MANUFACTURING

FURNITURE & RELATED PRODUCTS

HOME PAGE

HUMAN RESOURCES & BENEFIT SERVICES

INDUSTRIAL EQUIPMENT & MACHINERY

INSURANCE SERVICES

LEATHER & ALLIED PRODUCTS

LEGAL SERVICES

MINERAL PRODUCT MANUFACTURING (NONMETALLIC)

MINING, QUARRYING & OIL & GAS EXTRACTION

MISCELLANEOUS MANUFACTURING

PAPER MANUFACTURING

PETROLEUM & COAL PRODUCTS

PLASTICS & RUBBER PRODUCTS MANUFACTURING

PRIMARY METAL MANUFACTURING

PRINTING & RELATED SUPPORT ACTIVITIES

PROCUREMENT & PURCHASING

REAL ESTATE SERVICES

SOFTWARE & SERVICES

TELECOMMUNICATIONS, DATA & WEB SERVICES

TEXTILE MILLS

TEXTILE PRODUCT MILLS

TRAINING

TRANSPORTATION EQUIPMENT

TRANSPORTATION SERVICES

UTILITIES

WAREHOUSING & STORAGE

WASTE MANAGEMENT

WHOLESALE TRADE

WOOD PRODUCT MANUFACTURING

OTHER

CMTA

Content Plan:

Innovation and Technology in Manufacturing

Articles:

The Manufacturing Transformation

Tech & Innovation Leaders in the State Capitol

Betts Spring: Traditional manufacturing meets cutting edge innovation

Issues Section:

Technology driving manufacturers to become more sustainable in CA

New policy challenges for the Internet of Things in manufacturing

MFG skills are 100% technical: CA's efforts to train new teachers and next generation of manufacturers

Electric grid transformation poses challenges for manufacturers

How regulatory and tax environment is affecting MFG investment decisions

California's Best Kept Secret: Employment Training

Ten Ways You Can Get Involved in MFGday

Workers' Compensation Costs Continue to Rise in CA

* Content is subject to change without notice.

CMTA

Please sign, scan and email/fax to:

Advertiser InformationCompany Name: ________________________________________________________________________________________________________

Primary Contact: ___________________________________________ Position:______________________________________________________

Address: ______________________________________________________________________________________________________________

City: _______________________________________________ State/Province:______________ Zip/Postal Code:___________________________

Phone: ______________________________________________________Fax:______________________________________________________

Email: ___________________________________________________ Website:______________________________________________________

I agree to all the terms of the rate sheet and this contract as applicable for my company.

Payment Authorization Signature: X _____________________________________________ Date:________________________

All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract.

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Digital Edition Branding Opportunities

Please select from the following options and return the completed form to your account executive today. All positions are exclusive and will be awarded on a first-come, first-served basis.

Select from the following options:

Digital Sponsorship Max | $800

Digital Sponsorship | $750

Digital Skyscraper | $750

Digital Toolbar | $500

All rates are per insertion. Invoices are issued upon publication.

CMTA

Please sign, scan and email/fax to:

Advertiser InformationCompany Name: ________________________________________________________________________________________________________

Primary Contact: ___________________________________________ Position:______________________________________________________

Address: ______________________________________________________________________________________________________________

City: _______________________________________________ State/Province:______________ Zip/Postal Code:___________________________

Phone: ______________________________________________________Fax:______________________________________________________

Email: ___________________________________________________ Website:______________________________________________________

I agree to all the terms of the rate sheet and this contract as applicable for my company.

Payment Authorization Signature: X _____________________________________________ Date:________________________

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Direct-Mail and Belly Band Opportunities

Catch readers' attention by placing a flier, brochure or postcard inside the clear bag in which California Manufacturers is mailed. Guarantee your

message gets exposure with a direct-mail piece shipped with the publication. Or, ensure readers interact with your message by wrapping it around

California Manufacturers with a belly band. This exclusive position is only sold to one advertiser. Readers must detach the full-color belly band to access the publication, positioning your ad to be noticed.

In addition to the printed version, we can attach your direct-mail piece or belly band to the digital publication for a nominal fee — simply supply the digital file of the ad in high-resolution PDF format. Additional charges apply to animated ads.

Net Rates*Surfaces Print Distribution Only Digital Distribution Only Print & Digital Distribution

Belly Band $3,229.50 $750 $3,529.50

1-Page (2 surfaces) $1,849.50 $500 $1,949.50

2-Page (4 surfaces)** $2,299.50 $700 $2,499.50

Postcard $1,849.50 $500 $1,949.50Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by the advertiser. *Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3-Pages/6-Surfaces or more available; quotes supplied upon request.