Top Banner
California Labor Federation California Labor Federation Post-Election 2012 Analysis
16

California Labor Federation California Labor Federation Post-Election 2012 Analysis

Jan 01, 2016

Download

Documents

rogan-rich

California Labor Federation California Labor Federation Post-Election 2012 Analysis. “I salute the unions—their members and their leaders. You showed what ordinary people can do when they are united and organized .” -JERRY BROWN State of the State, 1/24/13. 2012 Election Summary. - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: California Labor Federation California Labor Federation Post-Election 2012 Analysis

California Labor FederationCalifornia Labor Federation

Post-Election 2012 Analysis

Page 2: California Labor Federation California Labor Federation Post-Election 2012 Analysis

2

“I salute the unions—their members and their leaders. You showed what ordinary people

can do when they are united and organized.”

-JERRY BROWN State of the State, 1/24/13

Page 3: California Labor Federation California Labor Federation Post-Election 2012 Analysis

3

2012 Election Summary

Major Wins: Prop 30 and Prop 32Other Significant Wins: Prop 31, Prop 392/3 Majorities in LegislaturePick up 4 seats in CongressLocal wins

Page 4: California Labor Federation California Labor Federation Post-Election 2012 Analysis

California Labor FederationCalifornia Labor FederationUnion Member Survey

Page 5: California Labor Federation California Labor Federation Post-Election 2012 Analysis

5

Union vote goal

Prop 75 (2005): 71%

Goal for 2012: 76%

Page 6: California Labor Federation California Labor Federation Post-Election 2012 Analysis

6

76% members No on Prop 32

Proposition 32 24 76

Yes No

* Voters recalculated to remove voters that did not remember vote choice.

Page 7: California Labor Federation California Labor Federation Post-Election 2012 Analysis

7

70% member Yes on Prop 30

Proposition 30 70 30

Yes No

* Voters recalculated to remove voters that did not remember vote choice.

Page 8: California Labor Federation California Labor Federation Post-Election 2012 Analysis

8

Prop 32: Members by Sector

Building Trades

Private

Public

All members

27

26

22

24

73

74

78

76

Yes on Prop 32 No on Prop 32

* Voters recalculated to remove voters that did not remember vote choice.

Page 9: California Labor Federation California Labor Federation Post-Election 2012 Analysis

9

Prop 32: Members by Party

Republicans

No Party Preference

Democrats

All members

46

20

14

24

54

80

86

76

Yes on Prop 32 No on Prop 32

* Voters recalculated to remove voters that did not remember vote choice.

Page 10: California Labor Federation California Labor Federation Post-Election 2012 Analysis

10

Prop 32: Members by Ethnicity

Asian

White

Latino

African American

All members

25

25

22

18

24

75

75

78

82

76

Yes on Prop 32 No on Prop 32

* Voters recalculated to remove voters that did not remember vote choice.

Page 11: California Labor Federation California Labor Federation Post-Election 2012 Analysis

11

Union messaging worked best

First step of one-two punch

Has special exemptions

Gives secret SuperPACs even more

power

Don't know Other

36

22 2213 5

Page 12: California Labor Federation California Labor Federation Post-Election 2012 Analysis

12

Starting Early

Worksite in Spring

Summer: 16 Campaign Schools in 6 weeks – 1,500 activists trained

Page 13: California Labor Federation California Labor Federation Post-Election 2012 Analysis

13

Starting Early Paid Off Tied in Aug. 2005 vs. 30 point lead in Aug. 2012

Summer 2005 Summer 20120

10

20

30

40

50

60

70

44

29

45

60

YesNo

Page 14: California Labor Federation California Labor Federation Post-Election 2012 Analysis

14

What member contact works best

In person/at door

Union reps at worksite

Union worksite mtg

By phone by union

Flyers at worksite

Mail

83 82 81

77 76 75

No on Prop 32%

Page 15: California Labor Federation California Labor Federation Post-Election 2012 Analysis

15

In person contact least prevalent

71

4739

282523

% Contacted by each method re: Prop 32

Page 16: California Labor Federation California Labor Federation Post-Election 2012 Analysis

16

Member Program Conclusions

In person/worksite contact most important

Important to start early