California Integrated Waste Management Board November 2009 Agenda Item 12 Discussion Of Waste Tire Market Development Program Evaluation.

California Integrated Waste Management Board

November 2009

Agenda Item 12

Discussion Of Waste Tire Market

Development Program Evaluation

California Integrated Waste Management Board

Agenda

 1. Project Overview and Role of Advisory Group (Howard Levenson)

2. Project Scope/ Work Progress (Jennifer Caldwell)

 3. Handouts (Ed Boisson)– Program Evaluation Goals and Desired

Outcomes

– Preliminary Program Evaluation Criteria

 4. Next Steps– Discuss upcoming milestones

California Integrated Waste Management Board

Project Overview: Purpose Review CIWMB’s waste tire market

development programs Determine how well these programs

are achieving defined goals Determine what can be done to

enhance CIWMB’s approach to be more effective

California Integrated Waste Management Board

Project Overview: Basic Approach Assess market growth potential for each

product sector and what it might take to realize potential

Define market development priorities or “targets” for CIWMB

Evaluate how well current CIWMB programs are aiming at their targets

Are program elements hitting targets?

Are targets in sync with markets?

California Integrated Waste Management Board

Project Scope: Focus Programs to be evaluated include

Waste Tire Research and Market Development

Evaluate allocation of staff and fiscal resources (not an audit)

Identify program priorities and emphasis

Strategize to restructure programs as needed to achieve program goals

California Integrated Waste Management Board

Project Scope: Tasks1. Obtain Stakeholder Input

2. Verify Tire Market Development Goals and Desired Outcomes are on the Mark

3. Review Scrap Tire Market Development Programs Implemented Outside of California

4. Perform CA Market Penetration Analysis

5. Evaluate Effectiveness of Current Waste Tire Market Development Programs

6. Prepare Evaluation Report and Templates

California Integrated Waste Management Board

Work Status Planning approach, developing evaluation

criteria, identifying market barriers Continuing Advisory Group and Interested

Parties meeting for stakeholder input Background investigations and market

penetration analysis underway

R. W. Beck, Inc.

Goals and Desired Outcomes

See Attachment #1:

Proposed Goals and Desired Outcomes for California’s Waste Tire Marketplace

R. W. Beck, Inc.

Market Development Program Evaluation Criteria

See Attachment #2:

Preliminary Tires Recycling Market Development Evaluation Criteria

California Integrated Waste Management Board

Next Steps– Prepare Market development

programs history overview

– Identify program elements to be evaluated and their respective evaluation measures

– Complete market penetration analysis

– Review other state/province programs

www.ciwmb.ca.gov