Calculating New Item Volume in AC Nielsen Nitro The Minute Maid Company.

Calculating New Item Volume in Calculating New Item Volume in AC Nielsen NitroAC Nielsen Nitro

The Minute Maid CompanyThe Minute Maid Company

Calculating New Item VolumeCalculating New Item Volume

In categories like Aseptics, new items play a key rolein the growth of the category. Using “Conditions” inNielsen Nitro, you can have Nitro do most of thework for you to show you the impact of new itemson the category.

1. Pull Category Totals1. Pull Category Totals

The first step is to pull totals for the category and/orsegment you want to review the impact of new itemsin. Pull actual volume ($) for the current year andlast year to be used in formulas later.

2. Select the Category or 2. Select the Category or Segment with the New ItemsSegment with the New Items

Next, select the “UPC-level” products you want tosee new item volume for using “Characteristics” inthe PRODUCTS dimension.

In this example, the MARKETS, FACTS and PERIODSdimensions were linked to the first data pull usingthe “Prompt” tab in Nitro Range Properties.

When done, click on the “CONDITIONS” button.

3. Set the Condition3. Set the Condition

In the Conditions dialog box, choose the “Exception Criteria” tab.Under Dimension, Choose PERIODS.Next select the current PERIOD from the “Item” drop down box and choose “Greater Than” 0Click on the “Add” button.

3. Set the Condition3. Set the Condition

Next, choose the prior year PERIOD under“Item” and select “Equal To” 0.Click the “Add” Button.

Your Condition should look like this...

Click OK three times to retrieve your data.

4. Complete Data Pulls4. Complete Data Pulls

Your spreadsheet will now have a list ofonly the new items (items with volume thisyear, but none last year) in your data pull.

*Note: in the range properties, we chose to add the“UPC” characteristic and layed out our pull as follows:

FACTS PERIODSMARKETSPRODUCTS

Now we’ll build a couple of formulas todetermine the new item impact on thecategory.

5. Build New Item Formulas5. Build New Item Formulas

The first formula counts up the number ofnew items in the category….Formula: counta(I:I)

This will count all non-blank rows in column I, so no matter howbig the pull, it will calculate correctly.

The second formula adds up the dollarvolume of the new items in the category…Formula: sum(I:I)

This will add up the dollar sales in column I, so no matter howbig the pull, it will calculate correctly.

6. Calculate Category Impact6. Calculate Category Impact

The first formulas (C15, D15) calculate the% Change in the categories with the newitems included

This is the standard % chg for the category:C4/D4-1, format as percentageC5/D5-1, format as percentage

The second formulas calculate the % changein the categories without the new items.

To calculate this, we subtract the $ value ofthe new items from cell C11 from the currentsales for the category then calculate the %change.

Cell C16: (C4-C11)/D4-1, format as percentageCell D16: (C5-C11)/D5-1, format as percentage