Making Sense of Social Media to grow your practices Shari Weiss Social Media Trainer & PR 2.0 Strategist Chief Blogger at SHARISAX IS OUT THERE http://sharisax.com Performance Social Media Performance Social Media CalCPA– Making Sense of Social Media for Business Growth Presented by Shari Weiss – April 27, 2011
CalCPA April 27 Social Media Presentation
Jul 11, 2015
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Making Sense of Social Mediato grow your practices
Shari WeissSocial Media Trainer & PR 2.0 Strategist
Chief Blogger at SHARISAX IS OUT THERE
http://sharisax.com
Performance Social Media
Performance Social Media
CalCPA– Making Sense of Social Media for Business Growth Presented by Shari Weiss – April 27, 2011
Performance Social Media
Presentation for CalCPAToday’s Interactive Agenda
2CalCPA -- Making Sense of Social Media for Business Growth
1. Introductions: Who am I and how did I fall in love with All Things Social Media
2. Why should understand and start applying social media strategies NOW
3. How LINKEDIN can help you establish your expertise and get found online
4. Why you should think about starting a blog & how to do it
5. Some tips about using Facebook for business [as well as personal use guidelines]
6. Why you really want to get on Twitter and learn to maximize its potential
Performance Social Media
Up Close & Personal
•Marketing, Advertising, Public Relations professor for 25 years --most recently SFSU
•Director of Marketing Communications for two wholesale distribution companies
•Trade magazine editor and business writer: PG&E, Wal-Mart, Harcourt Brace Jovanovich
•Recent certification as Social Media Leadership consultant from Social Media Academy
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Performance Social Media
Why Social Media NOW?•78% of consumers trust peer recommendations, only 14% ads
•Only 18% of TV campaigns generate positive ROI
•Red Cross raised $35 million for Haiti relief texting in one week
•Social Media is not just for marketing, but all across business: product development, HR, customer service, ordering
•Benefits: (a) Idea-sharing; (b) Reputation-building; ( c) Improved communication & team work; (d) Increased loyalty, etc. etc.
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Performance Social Media
How my blog can help you
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Performance Social Media
Let’s get to LinkedIn**Brief overview:
LinkedIn is your Professional Outpost in Cyberspace, i.e., your virtual office space
** Editing your profile for maximum “findability” & reputation
** Group participation & starting your own group
** Adding your Company Page
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Performance Social Media
Blogging
1. Should you start a blog? Discussion of benefits & commitment
2. How to start your blog? Free vs. self-hosted
3. Types of blog posts
4. How do you get readers?
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Performance Social Media
After you know how to do Facebook right . . .
1. Start a Facebook Fan Page – and get people to “Like” you.
2. How do you do that?
3. It’s not easy. You must be creative and build & engage with your community.
CalCPA -- Making Sense of Social Media for Business Growth 8
Performance Social Media
9CalCPA -- Making Sense of Social Media for Business Growth
How-to’s1. Tips to becoming a Twitter Pro – before your
first tweet
2. Twitter Terms to get you Tweeting
3. What will you tweet about?
4. Using TWEETDECK – a desktop app --to manage your Twitter participation.
-Create quality content that will generate interest
-Provide links to help people find out more about your tweet.
-Tweet regularly. Google rewards fresh content.
- Remember to use keywords important to your business in your tweets.
TIPS
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