CAL REC SPORTS MARKETING ANNUAL REPORT 2013–14 SPORTS FITNESS ADVENTURE PLAY
Cal Rec Sports Marketing: Caltopia 2014 and Annual Report
Dec 18, 2014
Cal Rec Sports Marketing: Caltopia 2014 and Annual Report Enjoy the facts, figures and images from one amazing year!
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CAL REC SPORTS MARKETINGA N N U A L R E P O R T 2 0 1 3 – 1 4
SPORTS
FITNESS ADVENTURE PLAY
TABLE OF CONTENTS
STUDENTS IN ACTION.............................. 5
SOCIAL IMPACT..........................................7
ANNUAL EXPERIENTIAL......................... 9
ANNUAL WEB & SOCIAL MEDIA...... 11
CALTOPIA SOCIAL MEDIA.................. 1 5
ONLINE AUCTION...................................17
COLLABORATION...................................19
GAME CHANGERS
STUDENTS IN ACTION.............................. 5
SOCIAL IMPACT..........................................7
ANNUAL EXPERIENTIAL......................... 9
ANNUAL WEB & SOCIAL MEDIA...... 11
CALTOPIA SOCIAL MEDIA.................. 1 5
ONLINE AUCTION...................................17
COLLABORATION...................................19
3
30,000+STUDENT
MEMBERS
10,000+NON-STUDENT
MEMBERS
500+STUDENT
STAFF
100+CUSTOM OUTDOOR
ADVENTURES
STUDENTS. ATHLETES.
FOR LIFE.
8,000+INTRAMURAL SPORTS
STUDENT ATHLETES
100+STUDENT
OFFICERS
1,500+SPORT CLUBS STUDENT ATHLETES
600+INTRAMURAL SPORTS
UNIQUE TEAMS
5
34SPORT CLUBS
NATIONAL CHAMPIONS
CO-ED TENNIS
8ALL-AMERICAN
STUDENT ATHLETES
300+COMPETITIVE
EVENTS
SOCIAL IMPACTBEYOND YOURSELF
FAMILY DINNERSPONSORED BY
CAL REC SPORTS WITH SUPPORT FROM
350BEAR HUGS
DONATED BY PARTNERS
700+MEALS DONATED AT
CALTOPIA BY
$7,000+SPOONROCKETMEAL DONATION PROGRAM
1,000+T-SHIRTS COLLECTED
AT CALTOPIA FOR
700+MEALS DONATED AT
CALTOPIA BY
7
6,000+CAL DAY
CURRENT STUDENTS,PROSPECTIVE STUDENTS
& FAMILIES
5,000+FITWELL WEEK
STUDENT & NON-STUDENT MEMBERS
1,000+COMFORT ZONE
STUDENT &NON-STUDENT MEMBERS
10,000+CAMPUS TOURS
STUDENT & NON-STUDENT MEMBERS
ANNUALEXPERIENTIAL
9
Campus Tours
8,800+FACEBOOK
FOLLOWERS
2,500+TWITTERFOLLOWERS
500+INSTAGRAM
FOLLWERS
2 Million+DEPT. WEBSITE
PAGE VIEWS
ANNUALWEB & SOCIAL MEDIA
1 1
2014 NIELSEN REPORT: MILLENNIALS BREAKING THE MYTH
75%OWN SMARTPHONES
319AVERAGE # OF FRIENDS ON
SOCIAL MEDIA NETWORKS
72%FACEBOOK USERS
30,000+ATTENDEES
70UC CAMPUS
GROUPS & DEPARTMENTS
50ANNUAL & EVENT
PARTNERS
35COMMUNITY
EXHIBITORS
CALTOPIABY THE NUMBERS
NO.1COLLEGE LIFESTYLE EVENT IN THE NATION!
NO.1COLLEGE LIFESTYLE EVENT IN THE NATION! CREATED AND HOSTED BY
12thANNIVERSARY
1 3
280,000+IMPRESSIONS
#CALTOPIAINSTAGRAM, FACEBOOK & TWITTER
20,000+IMPRESSIONS
#CALTOPIACHALLENGEINSTAGRAM, FACEBOOK & TWITTER
CALTOPIASOCIAL MEDIA
37,000+IMPRESSIONS
FACEBOOKADVERTISEMENTS
1 5
$5,000+DONATED PRIZES
DISTRIBUTED VIA SOCIAL MEDIA
1,300+ENTRIES
SOCIAL MEDIA LOUNGE CONTESTS
500+PHOTOS
SOCIAL MEDIA LOUNGE PHOTO BOOTH
18thONLINE AUCTION
CAL BEARS AUCTION
$20,000CAL REC SPORTS
SUMMER CAMPSCHOLARSHIPS
75+BAY AREA
FAMILIES SERVED
STRATEGIC PARTNER
200+PARTICIPATING
ORGANIZATIONS
1 7
150,000+MARKETING OUTREACH
CAL COMMUNITY400+
DONATED ITEMS
200+PARTICIPATING
ORGANIZATIONS
UC BERKELEYCOLLABORATION
Happiness In Action Project
GREATER GOOD SCIENCE CENTER
Breathe.Tobacco Free
@BerkeleyUNIVERSITY HEALTH SERVICES
ENVIRONMENTAL HEALTH & SAFETY
Alcohol Awareness Campaign
UNIVERSITY HEALTH SERVICES
UC Berkeley Lab Coat Giveaway
ENVIRONMENTAL HEALTH & SAFETY
1 9
Night Safety ServicesUC POLICE DEPARTMENT
PARKING & TRANSPORTATION
BEVERAGE ALLIANCE ASUC STUDENT UNION CAL REC SPORTS INTERCOLLEGIATE ATHLETICS CAL DINING
CELEBRATING POSSIBILITY
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