What’s Happening on Snapchat… “Swipe Up” For More Content Within Discover Ads What It Is As an extension to 10second video ads within Discover Channels, Snapchat now offers the opportunity to swipe up for addi>onal content. Brands can currently leverage this feature in two ways: 1. Extended piece of video content, up to four minutes long 2. Drive to app install directly from the App Store without leaving the plaForm The swipe up mo>on is na>ve to the plaForm and the Discover Channel but had not been open to adver>sers previously. Both of these features are currently available in an open beta. Brand Applica8on For the first >me on the plaForm, brands are able to share video content longer than 10 seconds. This opens up great opportunity for storytelling, however, it’s important to keep in mind length and the snackable content that these users are used to consuming. Because of the mobile nature of Snapchat, driving to app install will be a big (and first) testament to the channels ability to drive traffic. The plaForm will be able to provide data on the number of apps downloaded from an ad.