7/23/2019 Cage Analysis http://slidepdf.com/reader/full/cage-analysis 1/12 FACTOR RELEVANCE C -CULTURAL Cofee Culture 3.5 Religion 1 Language 2 Home bias / pre 3 3 Rule o Law 2.5 Critical Market Characteristics/Factors WEIGHTS Wei!hts chose" o#t o$ %& S#'(ro)#ct $#"ctio" to select the co#"tr* +ith the hi!hest s#'(ro)#ct ,al#e Traditional inuene on personal are !abits A - A.MINSITRATIVE OLITICAL AN. LEGAL ENVIRONMENT FACTORS&
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T!e efeti#eness o t!e go#t interms o promotion o trade andweloming oreign in#estors
Ris o politial instabilit' ma' not
be a deal breaer0 but it doesimpat signiantl' on t!ere#enues. T!ereore0 rms abstainrom onduting business inountries wit! unstablego#ernment.
Cofee maing and te!nologialnow9!ow o Cafe ergnano isritial or its ontinuingdominane.&ine0 Cafe ergnano
!as onsiderable e:pertise inofee proessing and ma!inedesign0 t!is intellutual propert'an be le#eraged or ;rand%ositioning as well as attratingloal ranise pla'ers0 loalsuppliers and agents.
<edium= $>ient business limateeliminates red9tapism andailitates t!e business proess.
Cofee is primaril' onsumed morein ountries w!i! !a#e a strongwinter season
Countries w!i! are ma?or touristattrations see a bulge in t!eonsumption o ofee in Ca@As
Cofee onsumption in Ca@As aredone primaril' b' 'oung people