Cable 2012: An MCN and Cable Show feature by Trendrr.TV

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THE MOST SOCIAL OFFERINGS OF 2012 (SO FAR)Total Social Activity

THE SHOWSAverage Social Activity per Episode

THE NETWORKSTotal Activity

YTD: The Best of Social TV on CableThis year, like every other, millions of viewers tuned into cable programming. But this is not every other year. In 2012 more viewers than ever have interact-ed with and commented on cable programming via social networks and second screen applications. The data coming from these social interactions today will impact how the TV stack will produce, market and sell television tomorrow.

So far this year, Trendrr has captured nearly 85M conversations and social interactions happening around cable TV. To the right is a look at some of the most talked about cable offerings in 2012.

Note: tentpole events have been included.

On average, The Walking Dead saw the most social activity per episode in 2012. The award

Jersey Shore, Bad Girls Club and Pretty Little Liars.

To the left is a view of some of the most social networks from the start of 2012 through April. Despite having incredibly social programs AMC, Oxygen, and ABC Family do not stack up against MTV, CNN and Nick who are arguably more deeply ingrained in the collective concious and therefore are more frequently used in online parlance.

Pretty Little Liars (Midseason

Return)

Jersey Shore (Premiere)

The BRIT Awards 2012

2012 NBAAll-Star Game

Pretty Little Liars (Finale)

Kids’ Choice Awards

WrestleMania XXVIII

NFL Draft NBA Playoff:Bulls vs. 76ers

NBA Playoff:Heat vs. Knicks

554,323

784,893686,247

2,565,878

841,616

1,511,4031,419,160

1,181,898

579,465738,815

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

The Walking Dead

Jersey Shore

Bad Girls Club

Pretty Little Liars 279,066

227,747

251,905

303,250

0

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JUNE 1, 2012

JUNE 1, 2012 | MULTICHANNEL NEWSWWW.MULTICHANNEL.COMNEWS & ANALYSIS

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TV Lineup 2012: The Year So Far

SOCIAL ON CABLE 2012 Total Social Activity

MOST SOCIAL DAYS OF CABLE Average Social Activity

TWITTER

FACEBOOK

GETGLUE

Sunday Sunday boasts AMC’s award winning series’ The Walking Dead and Mad Men, HBO’s Game of Thrones, Bravo’s Real Housewives, and VH1’s Mob Wives. Combined these shows help make Sunday become the second most social day of the week.

TuesdayTuesday’s most engaging shows are Lifetime’s Dance Moms, MTV’s Teen Mom and Comedy Central’s Tosh.0.

ThursdayIn 2012 so far, chat-ter around Jersey Shore makes up nearly one quarter (24%) of all social buzz happening on Thursday nights.

MondayMonday’s lineup generates the most social buzz of the entire week. On average, it sees more social activity than Friday and Saturday combined. In 2012, ABC Family’s Pretty Little Liars, Oxygen’s Bad Girls Club, WWE’s Raw account for 46% of all social conversations around cable on Monday nights.

WednesdaySpongeBob SquarePantsand South Park consistently drive Wednesday num-bers. More recently America’s Best Dance Crew aims to stir Social TV from its midweek slump. The seventh season of the series currently averages over 100K social interactions per episode.

FridayOn One of the slower days for social TV, Sponge-Bob SquarePants has been the most social TV series every week except for April 16, when the NCAA Tournment knocked the cartoon show from top spot.

SaturdaySaturday’s were host to a number of political events with wide social reso-

NCAA games, as well as popular awards shows such as Nick’s KCA, yet Saturday is still the least social day of the week for Cable viewers in 2012 so far.

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GetGlue Sunday, Twitter Monday and Facebook In Between Overall the most social activity is happening at the beginning of the week, but this is largely swayed by Twitter’s overwhelming share of the Social TV chatter. When we take a look at each service we

recieving heavy use on Sunday’s.

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GENDER BREAKDOWN

SENTIMENT

DEVICE BREAKDOWN

ON AIR VS. DAILY ACTIVITY

Cable Premieres & ReturnsBelow we look at in depth social data around a few of the most socially engaging premieres and midseason returns of 2012.

For the most part women take a more active role in the social conversa-tions happening around television. Women turned out in heavy numbers for Lifetime’s Dance Moms, ABC Family’s Pretty Little Liars and VH1’s Mob Wives premieres. Adult Swim’s Loiter Squad, AMC’s The Walking Dead and HBO’s Game of Thrones won stronger followings among male audiences.

Game of Thrones, The Walking Dead and Mad Men are a few series with the lowest mobile engagement. Audiences of these programs stuck to the Web when posting their tweets. You’ll notice these shows were the very same that skewed more heavily towards male audiences. Loiter Squad is the notable exception as one of the highest male trending premieres, that also witnessed one of the the highest engagements through mobile. Dance Moms and Mob Wives (show’s popular with women) round out the top three premieres tweeted about through mo-bile devices.

It’s safe to say that people are generally have positive things to say about kids show iCarly on Nick. But it isn’t only G rated content that has fans singing their praises as fans of Mob Wives and Odd Future’s Loiter Squad also tend to provide encouraging feedback.

Nearly all the discussions of Loiter Squad, Mad Men, and Real House-wives are happening while the programs are on air with fans engaging in real time. Alternatively, people tend to talk about iCarly, SpongeBob and The Walking Dead all day long with no particular emphasis on chatting during the show itself.

0% 20% 40% 60% 80% 100%

Mad Men

iCarly

SpongeBob

Loiter Squad

Game of Thrones

Dance Moms

Love and Hip Hop

Mob Wives

RHOA

Walking Dead

Pretty Little Liars

Jersey Shore

Bad Girls Club

0% 20% 40% 60% 80% 100%

Mad Men

iCarly

SpongeBob

Loiter Squad

Game of Thrones

Dance Moms

Love and Hip Hop

Mob Wives

RHOA

Walking Dead

Pretty Little Liars

Jersey Shore

Bad Girls Club

0% 20% 40% 60% 80% 100%

Mad Men

iCarly

SpongeBob

Loiter Squad

Game of Thrones

Dance Moms

Love and Hip Hop

Mob Wives

RHOA

Walking Dead

Pretty Little Liars

Jersey Shore

Bad Girls Club

0% 20% 40% 60% 80% 100%

Mad Men

iCarly

SpongeBob

Loiter Squad

Game of Thrones

Dance Moms

Love and Hip Hop

Mob Wives

RHOA

Walking Dead

Pretty Little Liars

Jersey Shore

Bad Girls Club

Female Male

Positive Negative

Mobile Web

On Air Daily

JUNE 1, 2012