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CA Service Provider Center of Excellence
15

CA Service Provider Center of Excellence

May 11, 2015

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CA Service Provider Center of Excellence Overview Presentation. For more information, visit http://www.mspzone.com
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Page 1: CA Service Provider Center of Excellence

CA Service Provider Center of Excellence

Page 2: CA Service Provider Center of Excellence

Are you looking to build a

MANAGED SERVICE PROVIDER PRACTICE?

Or maybe you are looking for new ways

TO GROW YOUR EXISTING MSP PRACTICE?

Page 3: CA Service Provider Center of Excellence

Have you ever wanted to reach out to someone who can

SHARE A PERSPECTIVE OR GIVE HELPFUL GUIDANCE?

Or just wanted to

VALIDATE AN IDEA OR AN ASSUMPTION?

Page 4: CA Service Provider Center of Excellence

CA SERVICE PROVIDER CENTER OF EXCELLENCE

LET US INTRODUCE YOU TO THE

Page 5: CA Service Provider Center of Excellence

SERVICE PROVIDER CENTER OF EXCELLENCE

People, Programs and Resources that support the growth of our service provider partners by focusing on their continued momentum and success

Core Principles of the COE We succeed only when you succeed

How you define success is unique

Simple doesn’t mean basic

ACCELERATING REVENUE GROWTH…

CONTINUOUS REVENUE GROWTH

Page 6: CA Service Provider Center of Excellence

SOMEONE TO WORK “WITH” THEM

VENDORS ALIGNED TO THEIR GOALS

SOMEONE WHO UNDERSTANDS THEIR

BUSINESS MODEL

WANT TO BE TREATED AS A PARTNER,

NOT A CUSTOMER

WHAT MANAGED SERVICE PROVIDERS ARE ASKING FOR

The CA Service Provider Center of Excellence Fulfills “THE PROMISE OF PARTNERSHIP….”

Page 7: CA Service Provider Center of Excellence

We are committed to the success of our MSP partners,

and the launch of the Service Provider Center of

Excellence is a clear demonstration of that commitment.

We want our partners to enjoy greater growth,

and we can all be more successful as a result; as the

saying goes, “A rising tide lifts all boats.”

Peter Harteveld Vice President, Global Service Providers

COMMITTED TO PARTNER SUCCESS SERVICE PROVIDER CENTER OF EXCELLENCE

Page 8: CA Service Provider Center of Excellence

WE UNDERSTAND YOUR PRIORITIES

CASH FLOW

SALES

COMMODITIZATION

DEMONSTRATING THE VALUE

OPERATIONAL EFFICIENCY

STAFFING

CUSTOMER SATISFACTION

EXPANSION

NRR AGILITY

COST REDUCTION

BUSINESS DEVELOPMENT VERTICALS

SERVICE LEVEL AGREEMENTS

TOOLS

QUALITY OF

SERVICE

SCALABILITY

AUTOMATION

NEW SERVICES

NEW MARKETS

MARGIN GROWTH

TECHNICAL CAPABILITIES

SPECIALIZATION METRICS/KPIS

VALUE

CONTRACTS

EXPERTISE

DIFFERENTIATION

MRR

AUTOMATION

EFFICIENCY

COST REDUCTION

BILLING

TOOLS FAILURE

Competition

Relevance

HR

EBITDA

PROFITABILITY VENDORS

NEW TECHNOLOGIES

Page 9: CA Service Provider Center of Excellence

WE UNDERSTAND YOUR BUSINESS IMPERATIVES WHAT WE’VE HEARD FROM OUR SERVICE PROVIDER PARTNERS

CREATE NEW REVENUE SOURCES 1

IMPROVE OPERATIONAL EXCELLENCE OF EXISTING SERVICES

2

ENABLE A “STICKY” CUSTOMER EXPERIENCE

3

Page 10: CA Service Provider Center of Excellence

WHAT SUPPORT CAN THE CENTER OF EXCELLENCE PROVIDE? FOCUSED SOLELY ON THE ENABLEMENT AND SUCCESS OF OUR SERVICE PROVIDER PARTNERS

STRATEGY

Advocacy

Service Offering Roadmap

Business Model

GTM Strategy

OPERATIONAL

Service Catalog

Pricing and Packaging

Service Delivery

Service Level Agreements

Onboarding

Demonstrating Value

GO-TO-MARKET

Positioning

Launch Planning

Marketing collateral

Sales tools

Demand Generation

Execution

TECHNOLOGY

ENGAGEMENT EXAMPLES 1. End to end program review

2. Align technical and commercial strategies

3. Define GTM strategy

4. Define service offerings and catalog

5. Determine optimal market price

6. Build a scalable service delivery model

7. Assess and implement specialization strategy

8. Train and enable your sales team to successfully sell managed services

Page 11: CA Service Provider Center of Excellence

PARTNER WEBCASTS

SERVICE OFFERING MONETIZATION TOOLS MANAGED SERVICES EDUCATION SERIES

MODELS & WHITE PAPERS

SAMPLE PARTNER

ENABLEMENT RESOURCES

Sales Playbook Solution Sales Presentation

White Label Brochure

Solution Brief Marketing Guide Client Facing Presentation

Be

com

e a

Ve

nd

or

Co

mp

elli

ng

Off

eri

ng

Pri

cin

g &

Pa

cka

gin

g

Mar

keti

ng

Pla

n

Serv

ice

De

live

ry

Succ

ess

ful S

elli

ng

1 2 3 4 5 6

Page 12: CA Service Provider Center of Excellence

RESOURCES AVAILABLE VIA THE CA SERVICE PROVIDER WEBSITE

SERVICE PROVIDER PLAYBOOK

Page 13: CA Service Provider Center of Excellence

SERVICE PROVIDER CENTER OF EXCELLENCE Partner Engagements & Testimonials

I wanted to take a moment to write to you and express my profound gratitude to the team that has helped me over the last 14 months… John J. Blair President and CEO Blair Technology Solutions Inc.

In all of my 20+ years of working with "partners," I have rarely encountered a company that has realized the potential of investing in chosen partners… Linda Bracken Maclachlan CEO YJT Solutions

Page 14: CA Service Provider Center of Excellence

CENTER OF EXCELLENCE TEAM GLOBAL PARTNER ENGAGEMENTS