CA Latino Voters And Preschool HART RESEARCH ASSOTESCIA THETARRANCEGROUP Key findings from statewide survey Conducted July 2010 for.

CA Latino VotersAnd Preschool

HARTRESEARCHA S S O T E SC I A

THETARRANCEGROUP

Key findings from statewide surveyConducted July 2010

for

CA Latino Voters and Preschool – July 2010 – Hart Research/Tarrance Group for 2

Latinos In California

Latinos already represent nearly a quarter (22%) of the registered voters in California.

Starting in 2006, a majority of new registrants in California have been Latinos.

Latinos will be California's largest ethnic group by 2020.


Survey Methodology

Statewide telephone survey conducted July 19 – 25, 2010, among 895 registered Latino voters in California.

Bilingual interviewers were used for all interviews; 252 respondents took the survey in Spanish.

Margin of error = ±3.4 percentage points.


Summary Of Key Findings

Education is a top priority for Latino voters as a pathway to opportunity, but Latino voters give California poor marks when it comes to providing those educational opportunities.

Latino voters see preschool as a critical piece of the state’s educational mission and believe preschool provides important benefits to children.

Latinos face multiple barriers to preschool, so even in the context of the state's fiscal challenges and competing priorities, Latino voters support expanding access to quality preschool.

Latino voters support candidates who support preschool and early learning funding, and would oppose candidates who would decrease such funding.


43%

51%

54%

56%

66%

75%

75%

% saying each candidate description for governor/legislator appeals a great deal

Believes education is the pathway

to opportunityWill ensure children have opportunity to

get a great educationWill do what’s best

for CA families

Knows/looks out for CA Latino community

Will hold down taxes for average CA

Wants to invest in infrastructure for

CA futureFiscal conservative,

will make needed cuts to balance budget

Education Candidate Is Most Appealing


7% 22% 30% 39%

9% 21% 33% 35%

9% 23% 33% 33%

10% 22% 29% 36%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Providing Latino children with same educational opportunities as others

Giving children the opportunity to get a good education

Providing children an education that will allow

them to compete/succeed in today’s economy

Ensuring students are grounded in the basics of

math, reading, writing

State Receives Poor Marks On Education

Excellent job Poor job Not sureGood job Fair job

Evaluation of California’s Performance in Selected Areas


Description of Preschool Programs: “Organized learning programs outside the home for young children that help children develop social skills and introduce them to early reading and math”

Importance of Attending Preschool before Kindergarten

Latinos Believe Preschool Is Important, Gives Children An Advantage

Children’s Advantage in School after Attending Preschool

49%

34%

17%Extremely important

Very important

Less important/ not sure

83%HIGHLY

IMPORTANT 14%

72%

14% Large advantage

86% CHILDREN HAVE

ADVANTAGESmall

advantage

No advantage/ not sure


22%

23%

50%

5%

California’s Efforts to Ensure Quality Preschool Available

and Affordable to All

California Not Doing Enough To Ensure Preschool Access

How many families in your community have access to affordable quality pre-school programs?

23%

5%7%

Doing too much

65%CA NOT DOING

ENOUGH

72% HALF/FEWER HAVE ACCESS

Not sure

Doing right

amount

Not sure All/

most

About half

Less than half/ very few


21%

25%

26%

28%

40%

52%

58%

% saying each is a major reason why some children might not attend preschool

Not enough affordable programs

Three-hour programs not long enough for

parents to workParents not aware of

available programs

No programs in my community

Teachers/staff don’t speak Spanish

Programs available here are poor quality

or unsafeBetter for kids to stay

home with relatives until kindergarten

Reasons Children Don’t Attend Preschool


Strong Support For Greater Preschool Investment, Even In Current Budget/ Economic Environment

13%9%

Support for CA Ensuring Low-Income Families Have Access to Voluntary, Quality Preschool

Stronglyfavor71%

84%

“Even though CA economy and budget are in bad shape, CA needs to continue to sup-port access to high-quality preschool to prepare children for success in kindergar-ten and beyond.”

91%

Stronglyagree75%

Favor Oppose Agree Disagree

Total Favor

DemocratsIndependentsRepublicans

87%87%68%

Total Agree


94%93%76%


Latino Voters Support Candidates Who Support Preschool & Early Learning

17% 16%

Support for Candidate for Governor/Legislator who wants to:

Muchmorelikely50% 13%

21%

More likelyto support

INCREASE Funding For Preschool/Early Learning

DECREASE Funding for Preschool/Early Learning to Balance Budget

Makes nodifference

Less likelyto support

69%

Muchless

likely44%

More likelyto support

Makes nodifference

Less likelyto support

61%

Total More Likely


71%67%62%

Total Less Likely


65%59%52%


45%

48%

48%

53%

56%Will lead California

to a better future

Focused on the right priorities

Looking out for me and my family

Shares my values

Understands theLatino community

Profile Of A Pro-Preschool, Early Learning CandidateHow well does this describe a candidate who wants to increase funding to make quality preschool, early learning more affordable/accessible?

Describes pro-preschool candidate very well Describes fairly well

78%

74%

69%

69%

65%

CA Latino VotersAnd Preschool

HARTRESEARCHA S S O T E SC I A

THETARRANCEGROUP

Key findings from statewide surveyConducted July 2010

for

CA Latino Voters And Preschool HART RESEARCH ASSOTESCIA THETARRANCEGROUP Key findings from statewide survey Conducted July 2010 for.

Documents

preschool slide

ca latino voters

preschool access

latino children

ca latino community

registered latino voters

quality preschool available

registered voters