C2E2 2013 Sales Kit

WWW.C2E2.COM

The Chicago Comic & Entertainment Expo – also known as C2E2 – is a convention spanning the latest and greatest from the worlds of comics, movies, television,

toys, anime, manga and video games. From a show floor packed with hundreds of exhibitors, to panels and autograph sessions giving fans a chance to interact with their

favorite creators, to screening rooms featuring sneak peeks at films and television shows months before they hit either the big or small screen, C2E2 brings the best of

popular culture to downtown Chicago!

• Over 41,000 people attended• 300 companies and 400 members of Artist Alley exhibited• Over 175 panels and screening sessions – cutting across contemporary pop culture,

blasts from the past and a look into the future of what’s nerdy, geeky and cool• Over 900 members of the press in attendance and almost 200 million media

impressions were made covering C2E2 in 2012

WHO ATTENDED C2E2 2012?OvEr 41,000 TOTAl ATTENDEEs

FAN DEMOGrAPHICs

EthnIcItyOn-SItE SPEnD

GEnDER

39% of nycc Fans do not attend any other events*

85% of Fans own a Portable Media Device*

81% of Fans own a Video Game System*

*2012 c2E2 Post-Show Research

82% of Fans rated c2E2 2012 as Epic/Awesome*

APrIl 26-28, 2013 | McCOrMICK PlACE | WWW.C2E2.COM

AGE

20%18-24

39%25-34

26%35-44

11% 45-54

3% 55-64

33% Female

67% Male

76% caucasian

4% African American

9% hispanic

4% Asian

3% Other

5% Did not answer

1%$1000+

48% >$100

34%$100-$200

13%$201-$499

4%$500-$999

C2E2 is highly engaged in Social Media, predominantly with Twitter and Facebook. The C2E2 Social Media platforms are used to provide followers with the latest show information, industry trend watching and participation, community outreach and interfacing with show supporters.

sOCIAl MEDIA

APrIl 26-28, 2013 | McCOrMICK PlACE | WWW.C2E2.COM

FAN ENGAGEMENT

OFFICIAl MOBIlE APPThe Official C2E2 Mobile App is a custom built information center that consolidates everything related to C2E2 in one easy to use 24/7 accessible format. The C2E2 Mobile App features, Exhibitors Listings, Show Floor Map, Conference and Panel Schedule, Guest Bios and Headshots, Twitter and Facebook integration along with up to the minute updates on the event. Over 406,950 banner ad impressions served within the C2E2 Mobile App.

@C2E2

Facebook.com/C2E2Official

YouTube.com/C2E2Official

The C2E2 weekly eNewsletter is deployed on Wednesdays, providing fans with the most up to date information about C2E2, including Guest announcements, Programming updates and information on when the Exhibitor List and Show Map are available and tons more.

FAN NEWslETTEr

ExHIBITOrs & sPONsOrs

PrEss

WHO PArTICIPATED AT C2E2 2012

Over 900 members of the Press attended C2E2 2012.A small sample of attending press includes:

Over 300 companies and 400 members of Artist Alley exhibited at C2E2 in 2012.

A small sample of exhibitors includes:

APrIl 26-28, 2013 | McCOrMICK PlACE | WWW.C2E2.COM

Ann Rice Autographing

sPECIAl EvENTs

There were hundreds of special events at C2E2 including Celebrity Appearances, Panels & Screenings, Autographing Sessions, Gaming Tournaments and more! The top names in every genre of the Comic and Pop Culture industry were represented at C2E2.

2012 sPECIAl EvENTs

C2E2 Opening Night Of Comedy with Stephen Rannazzisi

Costume Contest

The Walking Dead’s Steven Yeun & Lauren Cohan

Speed Dating at C2E2 Kids Day at C2E2

APrIl 26-28, 2013 | McCOrMICK PlACE | WWW.C2E2.COM

2012 GUEsTs

AdamHughes•AxelAlonso•BillWillingham•BrianAzzarello•DanDidio•DanSlott•DavidFinch GailSimone•GeoffJohns•GeorgePerez•JMichaelStraczynski•JasonAaron•JephLoeb

JhonenVasquez•JoeKubert•JoeQuesada•LeeBermejo•LenWein•MarcSilvestri•MarkWaid NealAdams•RickRemender•ScottSnyder•TimSale•TonyDaniel•TonyMoore

2012 COMIC GUEsTs

2012 ENTErTAINMENT GUEsTsAnthony Daniels • Chad Michael Murray • Chris Hardwick •JohnBarrowman•JohnCusack•JoshGates

Lauren Cohan • Nicholas Brendon • Sean Astin • Shane West • Shia Lebouf • Stephanie Izard Stephen Rannazzisi • Steven Yeun • Tom Morello •ValKilmer

John Barrowman Q&A John Cusack Spotlight The Walking Dead’s Steven Yeun & Lauren Cohan

C2E2 plays host to hundreds of Guests from a variety of genres including Comic, Entertainment, Anime, Literaryandmore.GuestsofC2E2participateinPanels,Q&ASessions,AutographingSessions,ArtistAlleyand conduct interviews with members of the Press.

APrIl 26-28, 2013 | McCOrMICK PlACE | WWW.C2E2.COM

WHAT PEOPlE sAID ABOUT C2E2 2012“I’m so excited about C2E2 because it involves two of my favorite things — my U.S. fans and the city of Chicago.” - John Barrowman

“Being at this [C2E2] convention is bomb because you’re surrounded by such awesome artists.”- Shia LeBeouf

“You know how you can tell when a pop culture gathering is getting big? The organizers can quietly slip two days of autograph sessions with Val Kilmer into the schedule, and it goes unnoticed.”- Chicago Tribune

CONTACT Us FOr PrICING AND TO CHECK OUT THE FlOOr PlAN

Sponsorship & Non-Endemic Advertising and ExhibitingLarry Settembrini, Group Sales DirectorPhone: 203.840.5321 Email: [email protected] Twitter: @LSett

Exhibitors with Company Names Beginning with S, T, WMike Armstrong, Sales ManagerPhone: 203.840.5333 Email: [email protected] Twitter: @armstrongmike

Exhibitors with Company Names Beginning with # or A-HMark Fitch, Sales Executive Phone: 203.840.5518 Email: [email protected] Twitter: @Phantom_Fitch

Exhibitors with Company Names Beginning with I-ZJennyMartin,SalesExecutivePhone: 203.840.5454 Email:[email protected]:@Gingersnap_Jen

WHAT ArE YOU WAITING FOr?

APrIl 26-28, 2013 | McCOrMICK PlACE | WWW.C2E2.COM