Overview of leboncoin.fr
39,5 % reach in French internet population
500.000 new ads every day
6 billion page views per month
#1 position in Cars, Real Estate, Jobs and Consumer goods
A free generalist classifieds websiteBlocket.se French little sister launched in April 2006The biggest marketplace in France
Much more than a classifieds website
If we have already built strong positions in classifieds…
Traffic and listings
Top-of-mindawareness
Consumer goods
Real estate
Cars
Jobs
#1 31%
#1 61%
#1 39%
#1 2%
Size in trafficVS competitors
X2 vs eBay
X3 vs LaCentrale
X2 vs SeLoger
X1.5 vs Cadremploi
Source : Traffic MNR / Awareness TNS Sofres
…the audience we have built gives us opportunities far beyond classifieds
The leboncoin marketplace is becoming more mobileWe are reaching same position in the charts as on the web
2,4Mdownloads
3,8Mdownloads
+
And competition has left the market…
“EBay France is closing down the classifieds section of its site effective as of the 18th of March in what will be seen as capitulation in the face of arch rival Leboncoin”.
We see an exciting role to play as a local media player
2006 2010 2012 2015
The growing start-up
A leading position in classifieds under
construction
Cars, real estates, consumer goods, jobs, services, advertising,
new consumption ways….
From a pure classifieds site to a local media
player