LISTEN. DISCOVER. ACT. S > Do you want to check your Brand Reputation and positioning over the competiton? LISTEN ONLINE CONVERSATIONS > Do you know how to identify your main digital competitors and your customers’ decision journey? FIND OUT CUSTOMER OPINIONS > Do you have the right tools to interpret the market sentiment and to find out how customer opinions are oriented? ENABLE THE BEST AUDIENCE ENGAGEMENT ACTIONS A NEW APPROACH TO MARKETING DECISIONS Web 2.0 and Social Media have capsized the traditional communication logics. Consumers are now the main actors of the market. Innovative tools are required to listen, understand and engage these new consumers. c2b - Consumer to Business – is the answer CUSTOMERS ARE ON THE DRIVING SEAT. LET’S LISTEN TO THEM Given the importance of the new customer breed, it is important to understand tastes, and desires before engaging them. c2b is an integrated mix of Advanced Technology and Social Media Consulting available to companies in order to run the best Digital Marketing and Audience Engagement strategies. GO BEYOND WHAT IS BEING SAID ONLINE AND UNDERSTANDWHY By monitoring the millions of conversations shared every day on the web, c2b analyzes digital contents and unstructured data in order to generate strategic insights and actionable information that allow to better manage operations on products, customers and brand reputation. c2b is the result of the collaboration of two leading companies in the areas of Business Analytics (i4C) and Digital Business (Tecla). c2b offers advanced services of Social Intelligence & Consulting to brands that want to manage in an new way Web Marketing, Digital Strategy and Customer Engagement. BUSINESS VALUE B2C has shifted to C2B Brands need to re-think the way they engage their customers. National Retail Federation USA Jan 2012 c2b is an integrated mix of advanced technology and social media consulting able to manage in an innovative way Web Reputation e Customer Engagement of brand&products One Shot Services Consulting services focused on customer’s needs, realized by integrating Social Analytics tools with in-depth knowledge of Web 2.0 and Social Media. With Social Insights you can ! Analyze your brand and your competitors online reputation ! Identify Influencers, Advocates e Detractors !Detect brand positioning, threats and opportunities !Anticipate needs and demands of consumers ! Take better marketing actions in order to respond to the emerging issues Who is the digital consumer? What is he looking for? How are people talking about your brand? What is the relatnionshop Inside the network? Who are the influencers? Where the key relationships with the target audience are build online? What is the composition of your brand digital ecosystem? What’s your brand social enegament level? What’s the main competitors digital presence? Where are people talking about your brand?