C aught up in the festivi- ties and good will of the holiday season, it’s easy to make big promises about the year ahead. However, by the time January 2 rolls around, our convictions and commitments for a new and improved year often start waning. Why? Because more often than not, the lofty goals we set for ourselves in the heat of the moment can often seem crushing once the fast pace of the January grind sets in. Better to cut our losses and start muddling through as usual…right? Wrong. While the goals you mapped out for 2014 may now seem larger than life, there are small steps you can take immediately that won’t overwhelm you, but that will put you on the path to more business. Our January is- sue is flled with doable ideas for shaking things up this year. Some highlights: 8On page 16, REBAC’s Marc Gould discusses the importance of giving buyers what they really need in the new year, from effective online marketing strategies to knowledgeable real estate guidance. Make sure you’re in sync with what matters most to your clients in 2014. 8On page 26, fnd out how to map out a game-plan for working with millennials this year. Better Homes and Gardens Real Estate President & CEO Sherry Chris calls them “generation next” and has specifc—and painless— suggestions for modifying your business strategies to make sure you’re reaching these up-and-coming buyers. 8On page 35, RE/MAX CEO Margaret Kelly shares the key client groups that will be largely responsible for increasing your transactions in 2014. Targeting these groups can make the difference between a fat year and an improved year. 8If you’re looking for inspiration from industry icons to get you pumped for the year, don’t miss our interviews with real estate legend, Barbara Corcoran (page 28), and CENTURY 21’s Rick Davidson and Bev Thorne (page 72), who detail the frm’s forward-focused approach to marketing, branding and technology. Remember, changes in the new year don’t have to be big to be valuable. Simple adjustments to strategies and mindsets can be all it takes to reach new levels of success. Here’s to a great 2014! John E. Featherston CEO & Publisher Small Steps to Big Goals www.rismedia.com @RISMediaUpdates facebook.com/rismedia 8Are Agent Ratings Driving Business? Page 57 Sustained Com Excelle CENTURY 21 & USA Bobsl
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Transcript
Caught up in the festivi-
ties and good will of the
holiday season, it’s easy
to make big promises about
the year ahead. However, by the
time January 2 rolls around, our
convictions and commitments for
a new and improved year often start waning. Why?
Because more often than not, the lofty goals we set
for ourselves in the heat of the moment can often
seem crushing once the fast pace of the January
grind sets in. Better to cut our losses and start
muddling through as usual…right?
Wrong. While the goals you mapped out for 2014 may
now seem larger than life, there are small steps you can
take immediately that won’t overwhelm you, but that will
put you on the path to more business. Our January is-
sue is flled with doable ideas for shaking things up this
year. Some highlights:
8On page 16, REBAC’s Marc Gould discusses the
importance of giving buyers what they really need in the
new year, from effective online marketing strategies to
knowledgeable real estate guidance. Make sure you’re
in sync with what matters most to your clients in 2014.
8On page 26, fnd out how to map out a game-plan
for working with millennials this year. Better Homes and
Gardens Real Estate President & CEO Sherry Chris calls
them “generation next” and has specifc—and painless—
suggestions for modifying your business strategies to
make sure you’re reaching these up-and-coming buyers.
8On page 35, RE/MAX CEO Margaret Kelly shares the
key client groups that will be largely responsible for
increasing your transactions in 2014. Targeting these
groups can make the difference between a fat year and
an improved year.
8If you’re looking for inspiration from industry icons to
get you pumped for the year, don’t miss our interviews
with real estate legend, Barbara Corcoran (page 28),
and CENTURY 21’s Rick Davidson and Bev Thorne
(page 72), who detail the frm’s forward-focused
approach to marketing, branding and technology.
Remember, changes in the new year don’t have to be
big to be valuable. Simple adjustments to strategies
and mindsets can be all it takes to reach new levels of