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1/4308 E. Main Street Charlottesville, Virginia 22902 (434) 817-2749 FAX (434) 817-2758 [email protected] www.C-VILL
Full Page9.25 x 12.75
Double Truck19.5 x 12.75
1/2 Page
3/8 Page 1/4 Page 1/8 PageVertical2.125 x12.75
Square4.5 x6.2125
Horizontal9.25 x 3
Vertical2.125 x 6.215
Horizontal4.5 x 3
Horizontal6.875 x 6.215
Vertical4.5 x9.375
Vertical4.5 x12.75
Horizontal
9.25 x 6.2125
Display Ad Sizes width x height (decimal equivalents)
Horizontal9.25 x 9.375
Vertical6.875 x12.75
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Reach C-VILLE reaches 53,454 locals each week,39% o the local marketplace
44%male 56%female
Age
25-3421.3% 35-4426.1% 45-5418.3%
Income Average household income: $70,855
$25-35k17% $35-50k16.4%$50-75k19.3% $75-150k25.1% $150k+10.5%
Education
Some college 15.3% College degree 30.6%Advanced degree 23.6%
Employment
41.8% of the professional/technical occupations43.2% of proprietors/managers37.7% of white collar occupations20% of all local business owners, partners,or corporate officers
Family C-VILLE Reaches:
42.9% of the locals who have children33.5% children under 640.1% children 6-1243% children 13-17
35.9% of the locals with 3-4 person households 26.9% of the locals with 5 or more households 36.5% of the homemakers
Shopping C-VILLE Reaches:
49% of the locals who plan to buy a car,van, truck, or SUV 54% of the locals who plan to spend$30,000 or more on their next vehicle
45% of the locals who plan to remodeltheir home within the next 12 months
81% of the locals who plan to buy a homein the next 2 years (step-up buyers)
52% of the locals who plan to buy new furniture
in the next 12 months 52% of the locals who plan to buy personalcomputer/equipment
59% of the locals who frequented arestaurant 4+ times in past 2 weeks
41.3% of the locals who drank beer6+ times in past 2 weeks
61.5% of the locals who drank wine3+ times in past 2 weeks
45.8% of the locals who ate pizza in last 4 weeks 45.1% of the locals who shopped atsporting goods stores past 4 weeks
20.5% of the locals who shopped atjewelry stores past 4 weeks
54% of the locals who buy green regularly
Media Comparisons C-VILLE Weeklyoutperorms NBC, The Daily Progress, and The Corner
WCNR in reaching these key audiences:
$100-150K in household incomes 35-54 yr olds Bachelors or Graduate School degrees People who plan to spend $30K+ on their next car Families of 5 or more Proprietors or Business Managers People with $300K+ home values Restaurant patrons
Source: Media Audit 2010
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D O Z E N S O F T H I N G S W E L O V E A B O U T D I N I N G A N D C O O K I N G , F R O M L O C A L C H E E S E A N D A P P L E C I D E R T O T H E A R E A ' S B E S T S E A F O O D D I S H E S A N D A P E E K I N S I D E O N E C H E F ' S F R I D G E .
9THFOOD & DRINKANNUALT
T
August1622,
2011
C-VILLE.C
Om
I V I
LIVING 32APB for APV: Why youshould hunt for a winesalcohol content, P.39
Baseballstrikesback
Pitching red hot,the Cavaliers takehome field withOmaha dreams
JuniorWill Roberts,who threw thefirst perfect gamein UVA history
MAY31
JUNE6
,2011
CHARLOTTESVILLESNEWSANDARTSWEEKLY
C-V
ILLE
.COM
FREE
ARTS 21With lead singers move toNashville, is Parachute stilla local band? P.27
NEWS 9Grounds plan: Your guidethrough UVAs summerconstruction, P.11 P.27
HE NOMINEES ARE IN!VOTE FOR BEST OF C-VILLE, P.70
The Power Issue
UVA Prez
Terry Sullivan
knocks Capshaw
from the top spot in
C-VILLEs annual roundup
T
MATTPAMER
Two dozenways toshare yourheart
FEBRUARY814,2011
CHARLOTTESVILLESNEWSANDARTSWEEKLY
C-VILLE.COM
FREE
BILLY
HUNT
MAY2430,2011
CHARLOTTESVILLESNEWSANDARTSWEEKLY
C-VILLE.COM
FREE
LIVINDont be a Pinot-chiCheck your assumptabout the gray grape
ARTS 21Get ready to rumble:Documenting the dramaof lady arm w restling, P.27
NEWS 9Defensive breach:Local jobs front hit asNorthrop lays off 60, P.10
PATRICIA KLUGE:
Her fruitlessbid for wineroyalty
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C-VILLE Weekly C-VILLE Weekly is Charlottesvillesleading newspaper. Founded in 1989, its been the areas local source or
inormative (and inormed) stories in news, arts, and living or more than
20 years.
C-VILLE Weekly reaches 53,000 readers with 23,000weekly copies ana website that averages over 10,000 unique visitors per week. Readers
o C-VILLE look to us or clear, magazine-quality writing, the best arts
coverage in town, comprehensive food and entertainment listings and
sharp design. Were a thoughtful, considerate, and accurate voice in the
community. No teachers pets, no sacred cows.
Want your message to reach everybody, rom newsmakers and artists to
students and working amilies? C-VILLEs got you covered.
NEWS Today news is everywhere, sure., but how local is it? C-VILLE delivers you athoughtful analysis o political and development issues, breaking news stories, and well
written profles o key leaders that others overlook. We combine daily breaking news
stories published on ourwebsite with long-orm print journalism that oers the best loca
synthesis o ideas, facts, and emerging issues rom UVA to City Hall.
FEATURE The ocal point o each issue, our cover stories get at the heart o what makesour community strong: the people. This is where readers oten get challenged to think
dierently about important local issues, but its also where they might learn about whos
making things happen around town. Additionally, C-VILLE publishes one special eature
per month that takes a magazine-style approach to covering culture. Special issue
eatures include The Design Annual, The Food & Drink Issue, The Power Issue, and th
Best Of C-VILLE readers poll.
ARTS C-VILLE boasts the most comprehensive events calendar in Central Virginia,while also eaturing regular reviews o theater and gallery openings, interviews with
artists, and music writing hip enough or a music town.
LIVING Our living section covers everything rom the local dining scene (All You CanEat) andVirginia wine (The Working Pour) to green living, local class oerings, and
community profles. C-VILLE owns liestyle in Central Virginia.
7/31/2019 C-Ville 2012 Mediakit
4/4Prices include free graphic design services
Method of Circulation:
C-VILLE is on the streets every Tuesday, distributed at 350 drop-spots including high-profle stand-aloneboxes, high-end retail and high pick-up areas: grocery stores, hospital centers, and health clubs. Theseinclude Harris Teeter, Kroger, Giant, Main Street Market, Foods o All Nations, UVa Hospital, ACAC, and
others.
C-VILLE averages a 96% pickup rate.
Reach/Circu
lation
Circulation guaranteed by Circulation Verifcation Council
Readership data via Media Audit 2010
FULL COLOR RATES
23,000 53,000+Circulation Readers
Frequency Discounts*
Ad Sizes 27-52 13-26 4-12 Open
Center Spread $1665 $1820 $2015 $2225
Back Cover 1380 1520 1690 1860
Covers 2/3 1250 1380 1530 1695
Page 3 1100 1215 1330 1450
Full 1045 1140 1260 1390
3/4 805 895 985 10851/2 560 615 690 750
3/8 445 490 540 590
1/4 315 345 385 420
1/8 190 215 235 250
*Frequency discounts can be earnedby publishing in any C-VILLE product