DATA-DRIVEN RETAIL #CASSANDRA13 CASSANDRASUMMIT2013 HOW ONE MEGA-RETAILER IS DRIVING DOWN ENERGY COSTS 22% ACROSS 8,000 STORES
Dec 05, 2014
DATA-DRIVEN RETAIL
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CASSANDRASUMMIT2013
HOW ONE MEGA-RETAILER IS DRIVING DOWN ENERGY COSTS 22% ACROSS 8,000 STORES
{ A B O U T U S }
SMART DEVICE MANAGEMENT FOR VERY LARGE ENTERPRISES
OUR PARTNER
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CASSANDRASUMMIT2013
MARKET TRENDS GOAL: 20% LESS ENERGY CHALLENGES OUR APPROACH VALUE DELIVERED
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DATA-DRIVEN RETAIL
{ W H AT W E W I L L C O V E R }
“Experts often possess more data than judgment.”
Colin Powell
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CASSANDRASUMMIT2013
1 MARKET TRENDS
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CASSANDRASUMMIT2013
2 EXPLOSION OF SMART DEVICES
3 BIG DATA ECONOMICS 1 LEAN & GREEN
BUSINESS
THREE MARKET TRENDS { D R I V I N G D E M A N D }
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INFO
DETAILS
WEBSITE
LEAN GREEN
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&
BRICK & MORTOR CHALLENGES
R E TA I L
BRICK & MORTAR RETAILERS FACE INTENSE COST PRESSURE
CASSANDRASUMMIT2013
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BEING “GREEN” IS DRIVING NEW BEHAVIOR & DATA REQUIREMENTS
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SMART DEVICES EXPLOSION
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ON THE ROOF (~600PTS)
DEVICE
DATA FROM THE LIGHTING (~600PTS)
FROM THE METERS (~400PTS)
FROM REFRIGERATION
(~200PTS)
CASSANDRASUMMIT2013
ENERGY SPEND: SPREAD ACROSS HUNDREDS OF DEVICES
TYPICAL ENERGY USE IN RETAIL
LIGHTING
HVAC
MISC
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SOLUTION ECONOMICS
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Metering, HVAC, Lighting Controllers
Temperature, sensor readings 15 min. intervals
15 DEVICES
1,800DATA POINTS
~58M PER HOUR
VOLUME ACROSS 8,071 STORES
Define “time series”: a sequence of data points, measured typically at successive points in time, spaced at uniform time intervals.
CASSANDRASUMMIT2013
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2 GOAL: 20% LESS ENERGY
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3 CHALLENGES
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INITIAL SUCCESS – THEN,….
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1000
1500
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2500
3000
3500
2010 2011 2012
Number of Stores Online
Number of Stores Online SAVINGS
PERFORMANCE PROBLEMS
DRIFT
{ A D D I N G 5 0 + S T O R E S P E R W E E K }
CASSANDRASUMMIT2013
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APPLICATION SILOS
Vendor A
Store-‐X
Vendor D Vendor C Vendor B
Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X Store-‐X
Even within same vendor architecture, multiple servers Required, with limited data sharing capabilities.
{ M U LT I - V E N D O R E N V I R O N M E N T }
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4 HOW WE SOLVED IT
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DASHBOARDS
EXECUTIVE �
ENERGY �BUILDING �
OPERATIONS�§ Financial § Environmental
§ Equipment Status § Alerts & Alarms
§ Policy § Performance
§ ConsumpKon § Usage Profile
BRIGHTWORKS DATA MANAGEMENT LAYER
VERTICAL APPLICATIONS RIPTIDE IO & 3RD PARTY
§ AFDD § ADR § Building Management § CriKcal Systems Monitoring § Dynamic Pricing § Safety & Security § Work Order Management
DEVICE INTEGRATION PLATFORM
PROPOSED SOLUTION CASSANDRASUMMIT2013
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Solution optimized for time-series.
Performance at scale.
Broad language support. Fault tolerance.
Commercial support & healthy community; not overly specialized.
TECHNICAL CONSIDERATIONS
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6 Keen on executing – avoid analysis paralysis.
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EVALUATION RESULTS
1 6 12 18 24 30 36 Months of Data
Reads Writes
CASSANDRASUMMIT2013
NEW ARCHITECTURE
B R I G H T W O R K S C L U S T E R P O W E R E D B Y C A S S A N D R A
CASSANDRA
BrightWorks Applications
Weather
Utility Data
Stores Stores Stores
Vendor Siloes Vendor Siloes
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5 RESULTS
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INSIGHTS GAINED CASSANDRASUMMIT2013
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INSIGHTS PRIORITIZED
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OPERATIONAL INPROVEMENTS { B O N U S : M O R E T H A N J U S T
E N E R G Y S AV I N G S }
TROUBLESHOOTING TOOL
FOR THE FIELD
GLOBAL REAL ESTATE
VIEW FOR EXECUTIVES
IMPROVED WORK FLOW
FAULT DETECTION
NEXT
CASSANDRASUMMIT2013
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Reliable high performance data store.
RE: data modeling perspective, pay more attention to CQL3. Datastax security features – additional layers is a good thing.
Happy with decision to pre-compute as much as possible.
KEY TAKE AWAYS
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5 Data extract & validate rules; slow & with inevitable surprises.
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QUESTIONS ANSWERS
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Dave Leimbrock Phone: +1 805 588 4580 Email: [email protected]
t twitter.com/dleimbro
CONTACT ME
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