C OLOR DESIGN’S MOST EXCITING ELEMENT C OLOR HAS THREE P HYSICAL P ROPERTIES : 1. Hue 2. Value 3. Intensity.

COLORDESIGN’S MOST EXCITINGELEMENT

COLOR HAS THREE PHYSICAL PROPERTIES:

1. Hue2. Value

3. Intensity

THE NAME GIVEN TO A COLOR

RED YELLOW BLUE

ORANGE GREEN VIOLET

HUE:

VALUE:the lightness or darkness of a color

ADDING WHITE TO A COLOR

HUE WHITE TINT

+ =

TINT:

SHADE:

HUE BLACK SHADE

+ =

ADDING BLACK TO A COLOR

INTENSITY: The brightness or dullness of a color; also called saturation.

FUSCHIA = HIGH INTENSITY

OLIVE = LOW INTENSITY

THE COLOR WHEEL

The color wheel is a means of organizing the colors in the spectrum.

The color wheel consists of 12 sections, each containing one hue.

PRIMARY HUES

• Pure and basic - Cannot be made from any other colors

• All other colors are made from these

• Equal distance from each other on color wheel

RED YELLOW BLUE

SECONDARY HUES

• Made by mixing equal amounts of 2 primary colors

+ =

+

+

=

=

ORANGE

GREEN

VIOLET

TRIADIC COLOR SCHEME

This color scheme combines three colors equally spaced out to form a triangle on the color wheel.

THE PRIMARY COLOR TRIAD

They form a triangle on the color wheel.

red

yellow

blue

THE SECONDARY COLOR TRIAD

They form a triangle on the color wheel.

orange green

violet

INTERMEDIATE/TERTIARY HUES

Made by mixing primary and secondary colors.

Blue

Red

Yellow

Green

Violet

Orange

Yellow-Orange

Yellow-Green

Blue-Green

Blue-Violet

Red-Violet

Red-Orange

THE INTERMEDIATE (TERTIARY) COLORS These colors are yellow-

orange, yellow-green, blue-green, blue-violet, red-orange, red-violet

These 6 colors are formed by mixing a primary and a secondary color.

Primary + Secondary = Tertiary

yellow + orange=yellow-orange

yellow + green = yellow-green

blue + green =blue-green

blue + violet = blue-violet

red + violet =red-violetred + orange = red-orange

Yellow orange

Red orange

Red violet

Blue violet

Blue green

Yellow green

COMPLIMENTARY COLOR SCHEME

This color scheme uses any hue opposite one another on the color wheel.

Complementary colors are dynamic duos and create energy and contrast when put together.

Mixing Complimentary Colors will give you different kinds of browns.

Complimentarys: Yellow & Violet Red & Green Blue & Orange

MONOCHROMATIC COLOR SCHEME This is a color scheme that uses different

tints, shades and intensities of only one hue. Mono =One Chroma = Color

Blue Blue+white Blue+black

THE MONOCHROMATIC COLOR SCHEME

WARM AND COOL COLORSThe color wheel can be divided into warm and cool colors

WARM COLORS Appear hot like the sun or like fire

Give feelings of joy, activity or cheerfulness as well as anger or rage

Appear to advance

COOL COLORS Remind us of water, sky, or ice

Give feelings of tranquility and peacefulness, as well as sadness and dispair

Appear to recede

GRAYSCALE

A value scale is a scale of grays running from black to white.

NEUTRALS: NOT CONSIDERED COLORS

White

Black

Gray

Brown

NEUTRAL COLORS

Neutral Colors are those colors not found on the color wheel but are mixed by other colors on the color wheel.

White Brown Gray

Black

EMOTIONAL PROPERTIES OF COLOR

Colors are often associated with emotions. Most people have a favorite color, probably

stemming from long traditions and impressions of color.

The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.

COLOR OF EMOTIONS Red- often associated with

evil, danger, energy, vitality, speed and courage. It s dynamic when used in a design.

Blue- a calm, soothing, and tranquil color, harmony and serenity , of divine inspiration sometimes associated with sadness or depression

Yellow- a cheery color that embodies light and warmth. Is the color of the mind. A creative energy which is joyful and uplifting.

Black- associated with bad luck, mounful, stark, dramatic

Purple- a symbol for royalty or wealth and stands for the purest and highest ideal. Is sophisticated and creative.

Green- signifies life or hope. Is nature’s most abundant color. It is the balance between warm and cool and the symbol of friendship

Orange- blends with the physical energy of red with the intellectual influence of yellow.

White- symbolizes purity,truth, innocence, light