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DRAFT LINE SHEETS

DRAFT LINE SHEETSfor

New Licensing and retailing project for independent fashion designers and High -End RtW brands

We AreLisitalia SpA is an Italian group operating in the fashion industry, with a significant track record of successful collaborations for the development of business strategies finalized to consolidate the brand in new markets, with new products. Lisitalia was created by Augusto Rosini and it has thirty years experience in high fashion and casual wear. Through its subsidiaries Lisitalia developed, and in some case created, fashion brand such as: Diesel, Verte Valle, Fiorucci, Replay, Nasa, Playboy.

Introduction

It is in this capacity We made some thoughts and projects on this and more in general on the nowadays situation of Fashion Industry. In our opinion, this kind of field can be today represent like a rich cake of ingredients always new and different, combined with innovation and creativity with the aim of making the same always different and attractive to everyone for the many or for the few. The more ingredients are chosen from the genuine originality and freshness, the more appreciated the result will be.

Therefore, We have noticed, worldwide, a great explosive creativity especially among the independent designers, which they have not the necessary financial, producing, logistic and distributing forces to spread their creations and their new visions in the Fashion Industry, even if they try to impose their views and trends, participating to the most important fashion weeks in Milan, Paris, London and New York. In fact, the big French /Italian luxury & fashion groups have monopolized the past market and put a barrier to the access, but at the same time, buyers above all from the new rising markets (Far East, South America and Africa) are looking continuously to new concepts and fresh brands to introduce to their customers.

The currently retailing situation

Every professional luxury expert and some of the established Maisons (see for example Dolce e Gabbana in many of their recent interviews) has declared the end of the typical stores in the meaning of the ones, where the customer is able to find only the garments or only the shoes, or the accessories of one brand, because the taste of the private purchaser, even in China,(Kingdom of the Malls with single small or big monobrand shops) has changed in the last 5 years. The final client, in fact, is now looking for something new and definitively wants to be completely involved not just in the products, but in mood/world expressed by the brand and in the inspirational themes of the collections. Otherwise, if the customer would buy only that garments or that accessory, she/he would purchase directly by an e-commerce platform, without any kind of sensorial implications.

Due to these considerations, we are witnessing the change of the store in the modern concept store, where the final customer is involved completely in the brands world, where the consumer can find at the same time the identity of each brand consistently close to each other.

What in our opinion is still missing is a new model of concept flagship store, where there are not just one style or one theme dedicated to that brand, but under a specific choice of labels, and with the dedicated parts/corners of the shop the final customers will be able to find the right product she/he was looking for. This conception is completely new, from the normal multibrand shop, because in the same space the final purchaser will be able to find many different concept dedicated areas, where he/she will be involved and surrounded by the moods and the key-lines of different designers.

Licensing project, with retail multi label concept stores of the licensed brands

At this point, we have, as said before, on one hand a group of really impressive fashion designers and brands, which are still independent by the big luxury groups and ready to be distributed deeper worldwide, and on another hand a specific demand of new products and different approach.

Therefore, what We consider useful and correct, is to create a licensing platform for 8 rising names of the international fashion system, located in the most important word fashion capitals: Milan, Paris , Shanghai , New York, and based on double composite structures both of retailing concept multi label store (ground floor with window displayers in the most important areas of the above mentioned city) and of showroom space for the wholesale activity.

The effective news brought by this project are in fact related to the creation of equal spaces, starting in short time , in the above mentioned cities, where the concept retailing stores guest the 8 designers in dedicated and personalized spaces characterized and designed by the same creative directors, and in the same building on the lower or in the upper floor we establish the wholesale /showroom department and the offices of the branch.

The reason why this licensing project needs of the above mentioned retailing concept stores with the distribution spaces are various. First what we are going to sell is not just the single upcoming and rising designer but a new competitive idea of flagship store, in which, under the same ensign , the final customer, when he/she goes into, is sure to find not just a brand, but the 8 different trendiest worldwide famous high-end designers. Due to this point, investing franchising retailers, which want to open other structures in the world of the same type, have the substantial safety to receive an adequate mass of product (at least 850 models per season) to guarantee the usual customers demand for the store, calculated for a space of 350-400 sqm.

In fact, we have eight designers not as exactly 8 brands, even if they are definitely very different each others, and they will be represented and sold in their own ambiences, but as part of one mothers ideal brand, in which instead of having different creative assistants, we have different completely lines for the same costs.. In fact, when we will signed the licensing contracts, these should be long not less than 12 years, but binding just for the licensor part.In consideration of this point we have chosen the following designers/brands which have the following common denominators:

1) Independency from any other licensing or property agreements;

2) Worldwide market and knowledge presence;

3) Showing his/her collection since at least 2011 in the official calendars of Milan, Paris, New York or London;

4) Strong stylistic and press appearance;

5) Cross-type product collections;

6) The chosen brands are all high-end labels of RTW or contemporary types;

7) Every brand has an established minimum structure to create in home their first sample garments and accessories collection

The chosen brands and designers are:

Gabriele Colangelo, Milan (www.gabrielecolangelo.com); GRINKO, Milan, (www.sergeigrinko.com);

HOUSE OF HOLLAND, London (www.houseofholland.co.uk ); Jonathan Sanders, London (http://www.jonathan-saunders.com) ; Martin Grant, Paris (www.martingrantparis.com); OHNE TITEL, New York (www.ohnetitel.com/); Roksanda Ilincic, London (http://www.roksandailincic.com/);

Nicolas Ghesquire, Paris (http://en.wikipedia.org/wiki/Nicolas_Ghesqui%C3%A8re).

All the above mentioned brands and designers are definitely considered by most of the professional operators in the fashion industry, the next future names in the luxury World and all of them have the above described characteristics. The only designer who has not his own label is Nicolas Gesquire, because, he was till the beginning of 2013 the main creative director of BALENCIAGA for more than 15 years.

All of them have already expressed us the interest to the present project, because, they all want to be produced in Italy, with our worldwide known craftsman capabilities and touches and be distributed on 3 wholesale basis in the 3 capitals of the Fashion System, but still remain autonomous during the creation moment and show theirs collection in the cities where they have established their Maisons.House Of Holland

Henry HollandBA (Hons) (born 26 May 1983) is an English fashion designer, businessman and blogger fromRamsbottom,Greater Manchester. Holland gained attention with his bold, 1980s-inspired T-shirts that displayed catchphrases such as, "I'll tell you who's boss, Kate Moss" in the 2000s; Holland subsequently designed a full collection and founded his own fashion house.[1]He is well known for his work with modelAgyness Deyn.[2] He love dressing the all days woman, he already has inside his collections different kind of categories for example intimates and eye wear.

Sergei Grinko

Among the emerging designers seen on Milans catwalks, Russian designerSergei Grinkois gradually making a name for himself thanks to his opulent style rich in artistic references evoking his homeland.

Sergei studied at theTechnological Fashion Collegeof Khabarovsk. In 1996 his creative path started opening to a cosmopolitan vision and to different realities and influences.

The prestigiousCentral Saint Martinsin London and the experience at theAtelier Dimain Dubai, textile design and the history of fashion, the sophisticated craftsmanship of the clothes and the intricate complexity of the jewels, all blend together in the style of the Russian designer.

Viktoria Modesta

Paloma Faith

Kimberly Wyatt

Gabriele Colangelo

Gabriele Colangelo was born in Milan on February 27, 1975. His family holds a traditional atelier where furs gain exclusive facet. He has grown up surrounded by selected items and the tradition of excellence, learning the expression of grace and craftsmanship.

When he took part into a competition organized by the Italian National Chamber of Fashion, Gabriele won a scholarship as Fashion Stylist. He has run numerous and relevant experiences with Versace, designing Versace Jeans for Women, and Roberto Cavalli on Just Cavalli label. Following those cooperations he took the role of Artistic Director for Amuleti J, part of the Mariella Burani Fashion Group.

Early in 2008, he launched his own label: Gabriele Colangelo. He staged a capsule collection to be recognized for timeless, elegance and the capacity to review furs and embroidery concepts with innovative thought.

The same year the designer won the international contest "Who is on next?", organized by Alta Roma and Vogue Italia to launch new promising talents in fashion.

Jonathan Sauders

Scottish Born print designer Jonathan Saunders graduated from Glasgow school of art in 1999 with a BA in printed textiles,going on to a graduate from central Saint Martin's in 2002 with an MA with distinction in printed textiles, subsequently winning him the Lancome color awards 2002. In sept 2006 he was awarded the fashion enterprise award by the British fashion council and in then won the Elle style awards Designer of the Year in 2007. In 2008 Saunders showed his own collection for the first time in N.Y following 9 seasons showing on schedule in London. Saunders coordinates designing his own label alongside his position as creative director for Pollini. He presented his first collection for Pollini in Milan in sept 2008. Recent collaborations included collections for Top Shop and u.s brand target. One of the Saunders' trademarks has been his use of traditional silk screening techniques , developing the concept of engineering prints around pattern pieces. Whilst print is still integral to his designs, more recently he has focused on development of an architectural , clean form- as aesthetic that fits comfortably with his move to show in N.Y-.

Ohne Titel

Ohne Titel is a New York based womenswear label designed by Alexa Adams and Flora Gill.The designers met in 1999 while attending Parsons School of Design where they bonded over shared influences. After graduating, they designed for established labels. Alexa spent several years at Helmut Lang and in 2005, the two worked together for Karl Lagerfeld.

Ohne Titel pairs architectural shapes and soft draping with an eye for intricate detail combining sleek, tailored and feminine silhouettes with strong colors and an athletic undertone. A key interest of the designers is the use of technology and technique to create personalized fabrics, unique volumes and surfaces to the designs. Ohne Titel is intelligent design for a confident, modern woman.

In 2009 Ohne Titel received the Ecco Domani Fashion Foundation Award for womenswear. Ohne Titel was a finalist in the 2009 and 2011 CFDA /VogueFashion Fund Awards and was nominated for the 2009 Swiss Textiles Award. Alexa and Flora are both CFDA members.

Nicolas GhesquireAfter completing his studies, Nicolas worked from 19901992 as an assistant to designerJean-Paul Gaultier. He then worked at Ples, designing their knit wear line followed by a series of inauspicious assignments with different companies including the Italian house of Callaghan.

Through his contacts with Marie-Amlie Sauve and Nathalie Marrec, of Balenciaga, Ghesquire eventually landed a job doing the licensing for Balenciaga and designing for the Asian market. It was from there that he was plucked to be the new designer for the house, which had limited success since the 1970s (the label's founder,Cristbal Balenciaga, died in 1972). Ghesquire held, as he then described it, what many would call the worst position in fashion: designing suits and funeral clothes under a Balenciaga licence for Japan

In 1997, at the young age of 25, Ghesquire was the surprise choice to head the Paris fashion houseBalenciaga. Promoted to creative director of Balenciaga after his Belgian predecessorJosephus Thimisterwas fired following a highly unsuccessful show. At that time, Balenciaga was owned byGroupe Jacques Bogartand its heads realized his talent when he designed a small collection for one of their Japanese licences. He is known for his sense of "silhouette," pairing highwaisted skinny pants with a voluminous "blouson," or a tightly cut wool jumpsuit with billowing sleeves.

In October 2000, Ghesquire was namedavant-gardedesigner of the year at the VHI/Vogue Fashion Awards and a year later, he was named Womenswear Designer of the Year by theCFDA. Most recently he was featured inTIME's 100 Most Influential People. He was described as "fashion's most sought-after and influential figure" by AmericanVogue.

Jennifer Connelly

Sienna Mille

Kristen Stewart

Roksanda Ilincic

She was born in Belgrade where she originally studied architecture before moving to London and graduating from the Central St. Martins MA in 2000. Since she began her own label in 2002 she has attracted a loyal customer base. Roksanda Ilincic joins the LFW schedule for the first time as a New Generation winner. Previously she has shown as part of Fashion East and in 2004 held a presentation in Paris. By September 2005 she had earned a place on the official London Fashion Week schedule, and her first show was S/S 2006, held at Bibendum restaurant. 'It had only 13 dresses and they were presented in an intimate salon-style show. Roksanda now sells in 36 countries worldwide, collaborates with Whistles on a diffusion range, and is working on a new range of bags, as well as the swimwear line. Her collections play with volume and proportion, vibrant colour and juxtaposition of fabrics. Her silhouettes often have a raw-edged architectural sensibility; her colours are strong Slavic mixes and she frequently blends everyday materials, such as cord, with the flamboyant silk organzas, taffetas and satins of couture. She is strongly influenced by 50s and 60s style for high-waisted pencil skirts, Hitchcock dresses, slouch pants and the ceramic buttons and jewellery specially designed for the current collection.

Gwyneth Paltrow

Martin Grant

Born in Melbourne - Australia, in 1966, Martin Grant launched his first ready to wear line in 1982 in his Little Collins St studio.

Soon recognized for his talent by the Australian fashion industry, he scooped the Cointreau Young Designer Award in Sydney in 1988.

In 1991 Martin Grant moved to England where he joined Koji Tatsuno to learn bespoke tailoring.

A year later, in 1992, he decided to come to Paris where he set up his own atelier in an old disused hospital in Montmartre. He first produced small ready to wear collections of 20 selected pieces, quickly sold in Australia, Japan, Great Britain and the United States.

Martin has always been focused on his taste for bespoke tailoring, the research in details, and simplicity of lines. The result comes in timeless silhouettes, a mix of French charm and elegance in an almost sculptural way. The strictly shaped cuts always emphasize the curves of the body. The clothes are functional, with a sharp, geometric and structured silhouette, often military inspired, yet still completely feminine.

On the basis of his impeccable cuts, starting with luxurious coats and jackets, Martin Grant has attracted major retailers worldwide, including stores like Barneys or Neiman Marcus, or boutiques like Takashimaya, or Penelope.

In September 2003 he was signed up by Barneys NY to design their private label.

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