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C C HAPTER HAPTER 10 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers
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C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Dec 14, 2015

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Page 1: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

CCHAPTER HAPTER 1010

MARKETING CHANNELS AND SUPPLY CHAIN

MANAGEMENT

CRS Questions & Answers

Page 2: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-2

A pet store bundles together a fish tank, stand, lid, air pump, filter, and gravel and offers them all to the customer for one price. The retailer is performing the ______ channel function.

1. information 

2. promotion 

3. contact 

4. matching

Page 3: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-3

A pet store bundles together a fish tank, stand, lid, air pump, filter, and gravel and offers them all to the customer for one price. The retailer is performing the ______ channel function.

1. information 

2. promotion 

3. contact 

4. matching

Assembling is one of the matching activities that shapes and fits the offer to the buyer’s needs.

Page 4: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-4

Kedros Canoes sells its products directly to several recreation retailers who, in turn, sell them to final customers. This is an example of a(n) _________ channel of distribution.

1. direct 

2. indirect 

3. administered 

4. horizontal

Page 5: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-5

Kedros Canoes sells its products directly to several recreation retailers who, in turn, sell them to final customers. This is an example of a(n) _________ channel of distribution.

1. direct 

2. indirect 

3. administered 

4. horizontal

Indirect marketing channels contain one or more intermediaries, such as a retailer.

Page 6: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-6

To cut the distribution costs at your rapidly growing chocolate factory, you purchase a controlling share of a trucking company. You have drawn the trucking company into a:1. Corporate VMS 

2. Contractual VMS

3. Conventional marketing channel

4. Franchise organization

Page 7: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-7

To cut the distribution costs at your rapidly growing chocolate factory, you purchase a controlling share of a trucking company. You have drawn the trucking company into a:1. Corporate VMS 

2. Contractual VMS

3. Conventional marketing channel

4. Franchise organization

In a corporate VMS, one channel member owns the other and thus members act as a unified system.

Page 8: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-8

Judith Reyes manufactures expensive preamplifiers, which have been favorably reviewed in several magazines for audio enthusiasts. The most appropriate level of distribution for this product would probably be:1. Exclusive 

2. Selective 

3. Intensive

4. Integrated

Page 9: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-9

Judith Reyes manufactures expensive preamplifiers, which have been favorably reviewed in several magazines for audio enthusiasts. The most appropriate level of distribution for this product would probably be:1. Exclusive 

2. Selective 

3. Intensive

4. Integrated

Not every audio store within a given area should carry this product, but those with higher-end merchandise will carry it.

Page 10: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-10

All the following are channel design decisions EXCEPT:

1. Choosing modes of transportation

2. Analyzing consumer service needs 

3. Setting channel objectives and constraints

4. Identifying major alternatives

Page 11: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-11

All the following are channel design decisions EXCEPT:

1. Choosing modes of transportation

2. Analyzing consumer service needs 

3. Setting channel objectives and constraints

4. Identifying major alternatives

Evaluating major alternatives is the last channel design decision. As part of this process, economic criteria are used to evaluate the different alternatives, control issues are considered, and adaptive criteria may be applied.

Page 12: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-12

When a producer requires a dealer NOT to handle competitors’ products, it is engaging in:

1. Exclusive territorial agreement

2. Tying agreement

3. Exclusive dealing

4. Exclusive distribution

Page 13: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-13

When a producer requires a dealer NOT to handle competitors’ products, it is engaging in:

1. Exclusive territorial agreement

2. Tying agreement

3. Exclusive dealing

4. Exclusive distribution

Through exclusive dealing arrangements, sellers obtain more loyal and dependable outlets, and dealers obtain a steady source of supply and stronger seller support.

Page 14: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-14

When picking an intermediary, manufacturers should look at which of the following?

1. Number of years in business 

2. Growth and profit record 

3. Cooperativeness 

4. All the above

Page 15: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-15

When picking an intermediary, manufacturers should look at which of the following?

1. Number of years in business 

2. Growth and profit record 

3. Cooperativeness 

4. All the above

The potential for channel conflict, and the importance of the functions performed by channel members require that manufacturers evaluate all of the factors noted above.

Page 16: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-16

G.M. ships cars by rail from its primary plant. At certain locations along the railway, autos are unloaded from the train and moved to semi-truck car carriers, which deliver the vehicles to the dealerships. The car manufacturer uses:1. Intermodal transportation

2. Continuous inventory replenishment

3. A just-in-time inventory system

4. Integrated logistics management

Page 17: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-17

G.M. ships cars by rail from its primary plant. At certain locations along the railway, autos are unloaded from the train and moved to semi-truck car carriers, which deliver the vehicles to the dealerships. The car manufacturer uses:1. Intermodal transportation

2. Continuous inventory replenishment

3. A just-in-time inventory system

4. Integrated logistics management

Intermodal transportation combines two or more modes of transportation, often achieving cost savings.

Page 18: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-18

Transportation, warehousing, and inventory management are among the functions of:

1. Conventional distribution 

2. Channel management

3. Logistics management

4. Channel design

Page 19: C HAPTER 10 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT CRS Questions & Answers.

Copyright 2007, Prentice-Hall Inc. 10-19

Transportation, warehousing, and inventory management are among the functions of:

1. Conventional distribution 

2. Channel management

3. Logistics management

4. Channel design

Logistics information management is also one of the major logistics functions.