C an goo

CANGOTeam Green

Leroy SuneusTameesha Taylor

Brent Zipkin

OVERVIEW

CanGo is an on-line business that offers books, music and movies for customer’s entertainment.

CanGo would like to venture into on-line gaming - a $15 billion dollar industry.

4 AREAS OF CONCERN

CANGO

Financial Managemen

t

Customer Service

Competition

Automated Storage Retrieval System

SWOT

• Strength: previous experience with marketing and selling products on the internet

• Weakness: financial management

• Opportunity: integration of new technology into the current database

• Threat: existing competitors in the online gaming industry

Strength

• CanGo has already set the precedent for being one of the fastest growing online companies. Given its current success, their previous experience with marketing and selling products on the internet is CanGo’s strength.

WeaknessCustomer Service

ISSUES IN CANGO’S CUSTOMER SERVICE:

Availability of company informationLong wait timesPoor return policy

SolutionsCustomer Service

Recommendations: Hire Customer Service Representatives (2) Purchase Cisco customer service phone system Accessibility of company information on Web Improve return policy via UPS/FedEx

Organization Chart

Elizabeth CEO & Founder

EthelAccounting

Andrew

Director of Marketing

ClarkDirector of

Finance

MariaHuman Resources

WarrenOperation Manager

DebbieAssistant Operations

Manager

GailLiasson

Whitney

VacancySwing Shift Supervisor

Day Shift Supervisor

VacancyBenefits Analyst

VacancyFinancial Analyst

VacancyMarketing Assistant

VacancyAdministrative

Assistant

ZackWarehouse

Operator

LuluWarehouse

Operator

EdnaWarehouse

Operator

BeefWarehouse

Operator

RalfWarehouse

Operator

VacancyCustomer Service

VacancyCustomer Service

NickWarehouse

Operator

RETROTECH CanGo’s Automated Storage

Retrieval System

New Org Chart

Threat CanGo faces a threat with existing

competitors in the online gaming market

Spend money on research and development

Broaden market segment to mature audiences

Solutions

Income Statement

2009 Accounts

Receivables $33 million

Inventory $32 million

Advertising $26 million

2010 (Adjusted) Accounts

Receivables $10 million

Inventory $4.5 million

Advertising $ 5 million

Money to spend elsewhere = $55.5 million

MARKETING

CANGO target customers 18 years and older who enjoy the latest in online entertainment.

$15 billion industry w/over 20 million players

58% male 42% female Average age: 25-44y/o Income: $35K - $75K p/yr

OpportunityStatistical Data of New Technology

Performance before UPGRADE

Daily P

erfo

rman

ce

Proc

ess Flow

0123456

IBMPratt&WhiteyCanGo

Performance after UPGRADE

Daily P

erfo

rmac

e

Proc

ess Flow

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IBM

Pratt&Whitney

CanGo

Problem: Accounts receivable

Scarce resources: staff and technology

Solutions:Identify how CANGO is losing money

Identify how CANGO will make money

.