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By: Vladimir Novikov
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By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Jan 20, 2016

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Page 1: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

By: Vladimir Novikov

Page 2: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Digital Watermarking?

Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual quality.

When data is embedded, it is not written at HEADER PART but embedded directly into digital media itself by changing media contents data

Watermarking is a key process for the PROTECTION of copyright ownership of electronic data.

Page 3: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Features of Watermarking Invisible/Inaudible

Information is embedded without digital content degradation, because of the level of embedding operation is too small for human to notice the change.

Inseparable The embedded information can survive after

some processing, compression and format transformation.

Unchanging data file size Data size of the media is not changed before

and after embedding operation because information is embedded directly into the media.

Page 4: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

How It Works

Page 5: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

CLASSIFICATION OF WATERMARK

According to Human Perception Invisible Visible

According to Robustness Fragile Semi fragile Robust

According to types of Document Text Image Audio Video

Page 6: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

CLASSIFICATION BY“HUMAN PERCEPTION”

Page 7: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Visible Watermark Logo or seal of the organization which holds

the rights to the primary image, it allows the primary image to be viewed, but still visible it clearly as the property of the owning organization.

Overlay the watermark in such a way that makes it difficult to remove, if the goal of indicating property rights is to be achieved.

Page 8: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Visible Watermark

Watermark

Image with watermark

Page 9: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Invisible Watermark

Embedding level is too small to notice Can be retrieved by extraction software Applications:

AuthenticationCopyrightingEtc…

Page 10: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Invisible Watermark

Page 11: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

CLASSIFICATION BY “ROBUSTNESS”

Page 12: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Fragile/Semi Fragile/Robust

A watermark is called fragile if it fails to be detected after the slightest modification.

A watermark is called semi-fragile if it resists beginning transformations but fails detection after malignant transformations.

A watermark is called robust if it resists a designated class of transformations.

Page 13: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

CLASSIFICATION BY “DOCUMENT”

Page 14: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Text/Image/Audio watermarking

Text/Image/Audio watermarking refers to embedding watermarks in an text/image/audio in order to protect the image from illegal copying and identify manipulation.

Page 15: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Video Watermarking

Algorithm for video watermarkingDFTDCTDWT

Watermarking in I-frame.

Video watermarking refers to embedding Video watermarking refers to embedding watermarks in a video sequence in order to protect watermarks in a video sequence in order to protect the video from illegal copying and identify the video from illegal copying and identify manipulationmanipulation

Page 16: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Discrete Cosine Transformation

DCT convert images from spatial-domain to frequency-domain to decorrelate pixels

The discrete cosine transform (DCT) helps to separate the image into parts of differing importance (with respect to the image's visual quality). The DCT is similar to the discrete Fourier transform

Remember that JPEG breaks an image into 8x8 unitsSo for DCT n = 8For example:256 gray-scale image each pixel is stored as a value between 0 – 2550 = black pixel255 = white pixelValue between are shades of gray

Page 17: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Wave Transforms

Frequency

Am

plit

ude

Page 18: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

DCT: One Dimensional

where

1

0

)(2

)12(cos

2)( )(

n

i

ifn

uip

nuF i

n = total no. of data item

p = pixel

F = coefficients

f(i)= is the intensity of the i th pixel

The general equation for a 1D (n data items) DCT is defined by the following equation:

Page 19: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

DCT: 2D

),(2

)12(cos

2

)12(cos

22),(

1

0

1

0

)()(

jifm

vj

n

uipp

mnvuF

n

i

m

j

ji

•The input image is of size n by m;

•f(i,j) is the intensity of the pixel in row i and column j;

•F(u,v) is the DCT coefficient in row k1 and column k2 of the DCT matrix.

The general equation for a 2D (N by M image) DCT is defined by the following equation:

Page 20: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Watermarking in Video(DCT)

Page 21: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Frequency Domain

Watermarking signal to embed

Host signal

Frequency components(using DCT)

Embedding

Extraction

NvvvV ,...,, 10

NxxxX ,...,, 10

NfffF ,...,, 10

iii xff

iii ffx

if= watermared singal

Page 22: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.

Purpose of Watermarking

Copyright Protection Fingerprinting Copy Protection Broadcasting Monitoring Data Authentication

Page 23: By : Vladimir Novikov. Digital Watermarking? Allows users to embed SPECIAL PATTERN or SOME DATA into digital contents without changing its perceptual.