By the Numbers: Leveraging LinkedIn Data to Become a Strategic Talent Advisor Will Hamlin Insights Manager, LinkedIn Charlie Milne Head of Strategic Sourcing, Westpac James Raybould Director of Insights, LinkedIn Richard Hutchinson Sourcing Channel Manager, Home Retail Group
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By the Numbers: Leveraging LinkedIn Data to Become a Strategic Talent Advisor I Talent Connect London 2013
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By the Numbers: Leveraging LinkedIn
Data to Become a Strategic Talent Advisor
Will Hamlin Insights Manager,
LinkedIn
Charlie Milne Head of Strategic
Sourcing, Westpac
James Raybould Director of Insights,
LinkedIn
Richard Hutchinson Sourcing Channel
Manager, Home Retail
Group
Talent acquisition leaders believe
their organization utilizes data well
to make hiring decisions
Prioritize engaged talent and
measure your talent brand
Partner with the business
Plan using talent
pool analysis
Use data to set expectations with hiring managers
If Westpac was hiring in the UK
Private Banker
London, United Kingdom More than 10 years
VP MBA
You can then map on the demand for talent
Recruiter can show
supply of talent
Dem
and
Supply
Leeds
London
Birming
-ham
Now we can look at
demand for talent
This helps identify
markets for talent
1. Java Development
2. Brand Strategy & Management
3. Corporate Finance
4. Ecology & Environmental Science
5. Renewable and Sustainable Energy
6. Corporate Law
7. Non-profit, Fundraising, and
Grantmaking
We are a big bank!
Profit per day
Market cap
Employees
Benefits of Diversity to innovation
Winning War for talent
Connecting with community
Innovation
Industries Cultures
Different fields
New Ideas
Diversity
36%
32%
29%
25%
21%
18%
16%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
5 10 15 20 25 30 35 40
There are 3x more men than women in leadership roles Percentage of female leaders by years of experience in Australia
Years of experience
The fin svcs industry is particularly challenging
Male dominated Low penetration Moderate penetration
50k
20k
10k
5k
2k
1k
Me
mb
ers
in
le
ad
ers
hip
0% 5%
10% 15%
20% 25%
30% 35%
40%
Tech- Hardware
Aero & Auto
Oil & Energy
Telecom
Manufacturing
Tech -Software
Finance & Ins.
Architect & Eng.
Prof services
Media & Ent.
Retail/ Consumer
Gov/Ed /Non-p
Health & Pharm
% of female leaders
The improved data helps us understand the
opportunity to retain as well as attract
Female leaders – hires and departures
Hires
Departures
We looked at what women are looking for in the workplace
33%
32%
29%
33%
Cultural Fit
Relationships with colleagues
Flexible work arrangements
Company values employees contribution
Think about recruiting like sales & marketing
23
Data helps us position our message
Measure our outcomes & benchmark results against industry
% of women in leadership roles
40%
36% 35%
33%
30%
24%
Westpac Banking
Insurance Financial
Services
Management
Consulting
Investment
Banking
Based on the data, there are 3 steps:
Prioritize engaged talent and
measure your talent brand
Partner with the business
Plan using talent
pool analysis
Talent Brand reach How many professionals are familiar with you as an employer?
Viewing
employee profiles
Connecting with
your employees
Talent Brand engagement How many professionals are interested in you as an employer?
Engaging
with jobs
Following
your company
Researching
your company
The result is your Talent Brand Index
Talent Brand engagement
Talent Brand reach
=
Talent Brand Index
How attractive you are
to prospective candidates
Compare your Talent Brand Index against your peers
Weaker employer brand Employer of choice
19% 18%
16%
12%
10%
8% 8%
Home
Retail
Group
A B C D E F
of 7 companies
25,000,000,000 interactions between members and companies on LinkedIn