By Team 7: Angie Ip Deneil Joseph Julia Yeung Eastman Kodak The μPic Tablet
By Team 7:Angie IpDeneil JosephJulia Yeung
Eastman Kodak The μPic Tablet
It’s TIME FOR YOU & KODAK
What is the μPic Tablet? Sleek, Modern, Advanced, Innovative
Touch-screen with both Wi-Fi & 4G Connection
Includes an e-reader, FaceTalk, 16-megapixel camera with 8X Zoom, 1080p HD Video Quality, password protection & Face Identity Recognition
Big Idea
PRODUCTCharacteristics 0.25in Thickness,
1.25 lbs, ProcessorLong Lasting Battery
LifeBluetooth, Built-in
Speaker, etc.Debut Color – Black &
White
MAIN FEATURES
Instant connection to social networking sites
Adobe creative suite 5.5 master collection programs included
Lytrohttp://www.lytro.com/living-pictures/1698
SEGMENTATIONThe Target Market
Who is the customer?
Professional Photographers & Designers
Kodak – World Leader in Imaging
POINTS OF DIFFERENCE
Advanced Photo Customization
High Quality Picture & Video Taking Ability
Instant Access with Kodak & Social Networking Sites
Strengths Weaknesses Kodak Tablet is portable Easy to use, features are simple
and operation with easy sharing features
Compatible with any Kodak camera model
Provides only its picture taking feature as an advantage compared to other tablets in the market
Not compatible with non-Kodak cameras
Opportunities Threats Only tablet that focuses entirely on
photography Only tablet with the ability to
create & order prints/albums/books directly from Kodak
Ability to directly upload onto social networking sites
Creates a new opportunity for business users to engage with others
Increase competition from competitors may reduce our market share
Other companies can develop a tablet that adopts the µPic’s picture customization feature in the future
Creates new challenges for firms to be very sensitive with information, due to privacy concerns
SWOT Analysis
NEW PRODUCTS & LINE EXTENSION
More colors will be available & special designs included
Line extensions –for the price-concerned consumer—different sizes and different features available for the 2 other types of tablets available
LINE EXTENSIONS 16-megapixel camera, no
flash
16GB or 32GB memory
Instant connect button to all sites and Kodak Easy Share
Adobe Photoshop
1024 x 768 resolutions
µPic A µPic B 16-megapixel camera with flash
32GB or 48GB memory
Instant connect button to all sites and Kodak Easy Share Acrobat X Pro for Creative Suite
Software- Design Premium
1024 x 768 resolutions
Mono speakers
LINE EXTENSIONS
16-megapixel camera with flash 48GB or 64GB memory 1024 x 768 resolutions Adobe Creative Suite 5.5 Master
Collection with Easy Share button features
Stereo Speakers with Clear Phase™ and xLoud™ technologies
Full-size SD card slot; No adapters needed to transfer data
Mini-USB port built-in Wrap-around design shifts tablet’s
weight to your palm making it feel lighter
µPic C
BRAND EXTENSIONIncludes:Applications
Kodak Tablet Headphones Lightweight, comfortable, designed for deep bass,
and listening to music on the go; eliminates ambient sounds that interfere with the listening experience
Kodak Tablet Printers Automatic connection to the tablet and the user can
print out the same quality photo on their own
PRICEThe μPic A - $198
The μPic B - $224.99
The μPic C - $249.99
~Price Lining
PRICE DISCOUNTS Discounts on holidays (Black Friday & After-Christmas Sale)
Special discounts sent through direct mail to frequent customers of Kodak
Professional Photographers & Designers will receive a special discount, if they use Kodak frequently
No Geographical Price Adjustments
PLACE STRATEGY Retail Distribution Indirect Channel (Consumer Goods & Services)
Electronic Marketing Channel (Kodak.com)
Kodak(Producer)
Retailer(Best Buy,
J&R, PC Richards)
Consumer(YOU)
PROMOTION
Advertising: TV, radio, newspapers
Sales Promotion: Offer coupons and discounts
Direct Marketing Mail – Brochures
Publicity (Public Relations): Product launches
FINANCIAL ANALYSISFinancial Element Cost Each Total after 4 Years
Number of μPic A Sold $198 49,495 tablets
Number of μPic B Sold $224.99 975,150 tablets
Number of μPic C Sold $249.99 4,075,000 tablets
Total Net Sales $1,266,083,760total Sales
Total Advertising Costs Varies Each Year $13,600,000
Variable Costs $40 each -$206,985,800
Fixed Costs $220,000 -$880,000
Total Profit +1,040,117,960
CONCLUSION The µPic Tablet changes the way people see images
Kodak makes a profit for each one sold and does not sacrifice quality for its users
Create a long-term relationship with its customers, due to many opportunities that it will create
Raises Kodak’s brand as the world leader in capturing the memories, you want to share with the world
Thank You For Sharing This
Moment Of Your Life