By:. Started in 1997 by Jim Sinnott. His partner, Al Vanderford officially joined Zodiac Adventures this year. Located in Depoe Bay, OR – “The Whale.

By:

Started in 1997 by Jim Sinnott.

His partner, Al Vanderford officially joined Zodiac Adventures this year.

Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”.

The only non-fishing whale watching company

in Depoe Bay.

Started in 1997 by Jim Sinnott.

His partner, Al Vanderford officially joined Zodiac Adventures this year.

Located in Depoe Bay, OR – “The Whale Watching Capital of the Oregon Coast”.

The only non-fishing whale watching company

in Depoe Bay.

Zodiac Whale WatchingScuba diving tripsMultiple trip optionsVideotaping of the trip“No seasickness” guarantee Interactive website

Zodiac Whale WatchingScuba diving tripsMultiple trip optionsVideotaping of the trip“No seasickness” guarantee Interactive website

Joan-E Charters

Tradewinds

Dockside Charters

Joan-E Charters

Tradewinds

Dockside Charters

Three main competitors:

Fast, exciting Zodiac boats.

Less seasickness. Friendly and

knowledgeable boat captains.

No overcrowding on the boats.

Up Close Whale Watching!!!

Fast, exciting Zodiac boats.

Less seasickness. Friendly and

knowledgeable boat captains.

No overcrowding on the boats.

Up Close Whale Watching!!!

Get Repeat Customers Create a Customer Database Search Engines Update web page Implement New Pricing Strategy Create a New Brochure Advertise in Phone Books Target College Students Work With Travel Agents & Local Bed &

Breakfasts

Get Repeat Customers Create a Customer Database Search Engines Update web page Implement New Pricing Strategy Create a New Brochure Advertise in Phone Books Target College Students Work With Travel Agents & Local Bed &

Breakfasts

40% of this years customers have been repeats.

Great word-of-mouth advertising.

Cheaper than trying to get new customers.

40% of this years customers have been repeats.

Great word-of-mouth advertising.

Cheaper than trying to get new customers.

Benefits:- Can see what

advertising media is working.

- Can see where most of your customers are coming from.

- Contact information.

Benefits:- Can see what

advertising media is working.

- Can see where most of your customers are coming from.

- Contact information.

Costs: $39.95- Can purchase “My

Advanced Database” software from Apple.com

- Jim & Al are very computer savvy and can build a database for Zodiac Adventures on their own to save money.

Costs: $39.95- Can purchase “My

Advanced Database” software from Apple.com

- Jim & Al are very computer savvy and can build a database for Zodiac Adventures on their own to save money.

Benefits:- Makes the company

easier to find.- Can get more hits

on the website.- Can increase profits

from more people booking trips.

Benefits:- Makes the company

easier to find.- Can get more hits

on the website.- Can increase profits

from more people booking trips.

Costs: Free!- It does not cost

anything for Zodiac Adventures to get there name on search engines

- www.yahoo.com- www.msn.com

Costs: Free!- It does not cost

anything for Zodiac Adventures to get there name on search engines

- www.yahoo.com- www.msn.com

Benefits:- Nicer looking

home page.- Counter to check

how many hits they get.

- More interactive.

Benefits:- Nicer looking

home page.- Counter to check

how many hits they get.

- More interactive.

Costs: Free!- Jim & Al already

update their own web page.

- Making changes should be simple, fast, & inexpensive.

Costs: Free!- Jim & Al already

update their own web page.

- Making changes should be simple, fast, & inexpensive.

Benefits:- Increased sales

from families.- Less bartering

on prices for kids.

Benefits:- Increased sales

from families.- Less bartering

on prices for kids.

Costs:- Lower profit

margin on kids/seniors.

Costs:- Lower profit

margin on kids/seniors.

New Prices

½ hr. 1hr. 1 ½ hr 2hr.

Adults $15 $25 $35 $45

Kids $11 $20 $28 $38

(under 11 & over 65)

Benefits:- More

information.- Eye-catching.- Can be placed up

and down the coast line.

Benefits:- More

information.- Eye-catching.- Can be placed up

and down the coast line.

Costs:-More expensive.$431 for 1000

brochures vs. $75 for 2000.

- Traveling expenses.

Costs:-More expensive.$431 for 1000

brochures vs. $75 for 2000.

- Traveling expenses.

Benefits:- Get regional

advertising in “Coastal” sections.

- Keep up with the competition.

- Long advertising life.

Benefits:- Get regional

advertising in “Coastal” sections.

- Keep up with the competition.

- Long advertising life.

Costs:- Expensive

$566.40 a year to advertise in one phone book for a ¾” tall, 1 column wide ad with 5 lines of text.

Costs:- Expensive

$566.40 a year to advertise in one phone book for a ¾” tall, 1 column wide ad with 5 lines of text.

Benefits:- Advertise before

busy Spring/Summer holidays.

- They are in our target market.

Benefits:- Advertise before

busy Spring/Summer holidays.

- They are in our target market.

Costs:- Fairly

inexpensive, roughly $30 per paper per year.

- Limited reach.

Costs:- Fairly

inexpensive, roughly $30 per paper per year.

- Limited reach.

Benefits:- Offers people a

package deal with a hotel, whale watching, and other coastal activities.

- Can reach the customers in our target market because they are more likely to stay at bed and breakfasts.

Benefits:- Offers people a

package deal with a hotel, whale watching, and other coastal activities.

- Can reach the customers in our target market because they are more likely to stay at bed and breakfasts.

Costs:- Travel agent gets

15% of the total profit for each customer they send to Zodiac Adventures ($3.75 per adult).

- Hard to get nice hotels and bed and breakfasts to stock your brochures.

Costs:- Travel agent gets

15% of the total profit for each customer they send to Zodiac Adventures ($3.75 per adult).

- Hard to get nice hotels and bed and breakfasts to stock your brochures.

Yearly Ongoing Costs: $70,584

Yearly Average Revenue: $69,310

Yearly Ongoing Costs: $70,584

Yearly Average Revenue: $69,310

RevenueOngoingCosts:

Profit

S1

$69,310 $70,584

($1,274)($10,000)$0

$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000

Profit/Loss Chart for Year 2000

RevenueOngoingCosts:

Profit

S1

$69,310 $70,584

($1,274)($10,000)$0

$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000

Profit/Loss Chart for Year 2000

Projected Costs of Implementation :$2420.35.

To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.

Projected Costs of Implementation :$2420.35.

To cover these extra costs, needs an additional 8 adults or 12 kids each month to go whale watching for 1hour.

Recommendation Costs Per Year

4%23%

71%

2%New spapers

Phone Book

Brochures

Softw are

Recommendation Costs Per Year

4%23%

71%

2%New spapers

Phone Book

Brochures

Softw are

In Conclusion…In Conclusion…

In the words of Jim and Al:

“Whale Watchers get more tail!”

Any Questions??Any Questions??