TOM THUMB By: Melissa Jefferson and Savie Garza
Mar 28, 2015
TOM THUMBBy: Melissa Jefferson and Savie
Garza
LOCATION 925 Northwest
Highway Garland, TX
75041
DEMOGRAPHIC Middle class citizens Particularly Elderly people Counterclockwise direction
CROSS PROMOTION Wells Fargo Bank
INSIDE TOM THUMB They entice
customers with delicious sweet snacks for a cheap price
Also, there was a creative setting for those interested in seafood seasonings
HEINZ KETCHUP Price: 1.99
CHEERIOS Price: 4.49
YOPLAIT YOGURT Price: 60 cents
LISTERINE Price: 8.99 for
Large
COTTONELLE Price:16.49 for
large
COKE Price:1.79
OSCAR MAYER Price:5.79
BUSH BAKED BEANS Price: 2.19
VELVEETA MAC AND CHEESE
Price:2.39
MAXWELL HOUSE COFFEE Price:14.49 for
large
DIGIORNO Price:8.89 for
large
FANCY FEAST Price:60 cents
GARNIER SHAMPOO Price:6.49
DORITOS Price:4.29
PHILADELPHIA CREAM CHEESE Price:4.49
FRESH BANANAS Price:49 cents
FLORIDA ORANGE JUICE Price:3.99
EXTRA GUM Price:1.39
LOAF OF MRS.BAIRD’S Price:2.99
LEAN CUISINE Price:3.69
CHECK OUT AREA There is mostly
magazines and candy
COMPETITIVE BRANDS
NON FOOD ITEMS/SERVICES
MISCELLANEOUS Are there any ads or literature on receipts? Yes. Is there background music in the store?Yes. Are there ads in the shopping carts? Yes. Do the ads support what we found in the store?
In a way, the website does not have that much information involving the store.
How does it work in conjunction with the store? It allows customers to get coupons on items in the store.
How are they creative? On the blog it allows people to reply and give their opinion. Also, you can share food secrets with others and receive some of your own.
AND NOW A VIDEO.. http://www.youtube.com/watch?v=-6CgJ
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