By: Jessica Hittle Brandon Bracher. Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future.

By: Jessica HittleBrandon Bracher

Decreased spending by 3.8% to $172.5 billion

Another 6.2% decrease to $161.8 billion for 2009

Expected future layoffs

2009 online advertising sales drops to 5% from 16% in 2008

Results:- Viewed more than 20 million times- Became a rally cry for supporters

Results:- Can’t go wrong with sex, babies, or puppies- E*Trade’s efforts paid off

Burger King Holdings BK pulls whopper to show disgruntled

customers Whopper sales jumped

Believe It or Not Gatorade commercial showing spectacular foul

ball catch Viewed by 6 million online

iBanner Mac vs. PC Acquired many awards

Results:- High anticipation led to disappointment- "The only thing worse than being talked about is

not being talked about. We're thrilled."

Results:- Ads pulled from television- Negative response to Robert Jarvik not being a practicing physician.

Sledgehammer Marketing Toyota offering 0.0% APR on a car 10,000 Facebook members wanted the ad

pulled Offensive Fumble

Pandas with Asian accents recommend Salesgenie

Ad pulled because of offended viewers A Strong Message

AIG’s advertising ‘the strength to be there’ Ads pulled due to pending government bailout