Allure: The Beauty Expert By Heidi Davis, Jessica Farmer, Ashley Sluder, and Hanna Sparks
Dec 24, 2015
How?◦ The cover features a relatively popular, young
actress in a glamour shot.
◦ The side captions tell about the stories that are inside. These include fall fashion trends, celebrity diets, easy ways to get sexy hair, and a tell-all interview with the featured actress.
How does the cover attract readers?
Why?◦ Most women follow fashion trends and update
their make-up looks to keep looking fresh and modern.
◦ They call the diets crazy on the cover but still talk about each one in the magazine.
◦ This may lead women to try them because the diets have obviously worked for the rich, famous, super-skinny, glamorous Hollywood icons that use them.
Why does the cover attract readers?
“Judging by the number of size 0s in Hollywood, these weird restrictions can work.”
The diets include: Apple-Cider Vinegar Diet, The Air Diet, The Baby Food Diet. etc.
Quote from the Diet Article
162 Into the Deep The country's most reluctant celebrity, Kristen Stewart, tries to adapt to her new, glamorous life.By Meghan Daum
134 Guiding Light Winter makeup gets a mood boost—thanks to Dick Page's shimmering greens and blues. By Victoria Kirby
140 Short List That long, straggly hair is so seventh grade. Now, even models are getting chopped—so break out the scissors and lighten up. By Danielle Pergament
152 City Sirens Tailored jackets, mannish pants, naughty boots, slick leather, and hefty knits: A few concrete solutions for the asphalt jungle.
The Stories
Page 36 has on article on the history of stockings
Page 88 How to Enjoy Football Page 100 has a story about Roman fashion
complete with shot of women bending over in front of a camera
Page 110 talks about operation to remove back fat
Most of reading is directed at explaining or selling products
Articles
83 ads and 87 captions on products for women
Feature female celebs◦ Women’s magazine but photos are shot in male
focus
Items include:Make-up, perfumes, anti-aging and anti-wrinkle
products, cleansers, deodorants, clothing lines, etc
The Ads
They should care about their appearance
◦ It is their job to keep up with the latest fashions and styles ( clothes, make-up, hairstyles)
◦ This will help the maintain their youthful appearance and keep them up with the times
◦ Personal maintenance made-easy which actually requires a tutorial and much more than the professed “quick” time.
What should women care about?
According to the pictures women are stick thin with no curves or boobs, and extremely long hair.
Most of the pictures were of “white” women.
All of the pictures were glamour shots with perfect hair, make-up, and sexy poses
What should women look like?
Both of the previous ads were Cover Girl ads featuring the singer Rhianna
In the first picture Rhianna has a darker skin tone
In the second picture (her newest CG ad) she has a dramatically lighter skin tone
We noticed lighter skin-tones in the very few pictures we found in the magazine that featured women of color
Ethnicity in Magazines
They were several ads about all-natural products or more “green” products◦ It is hard to tell if the ads were political because
women care about the environment and want to use eco-friendly products or if the advertisements are marketing protecting the planet as women’s job.
Skin-care ◦ No aging! No wrinkles! Tan but not too tan… body
perfecting creams Male-focus and heterosexuality
women appeared in sensual poses and group pictures with males
What does it take to be feminine?