By Group 6 1. Adaptive Mapping 2 Adaptivity What is adaptivity? “A system is called adaptive if it is able to change its own characteristics automatically.

1

Solution for @Fokusby

Group 6

2

Adaptive Mapping

3

Adaptivity

What is adaptivity?

“A system is called adaptive if it is able to change its own characteristics automatically according to the user’s needs”

Therefore we are not restricted to only one specific task.

Since the user is always on the move the context changes every now and then

4

MapsMaps have the ability to provide large amount

of information to a user in a single glance. two important aspects matter about maps:

o The purpose of use o the user

5

Context-awarenessrefers to a general class of mobile systems that can sense their physical environment, i.e., their context of use, and adapt their behavior accordingly.

location is a primary capability location-aware does not necessarily capture things

of interest that are mobile or changing. Context-aware in contrast is used more generally to include nearby people, devices, lighting, noise level, network availability, and even the social situation

6

Objective Of adaptive mappingThe objective is to shift the focus from LBS to

Context Based Services where the service is tailored to the current usage situation

7

Variables Involvedcontext includes at least location, time, and

usercontext has static and dynamic components;context has a spatial and a temporal range.It also includes place, time, identity, and

activity

8

UseAdaptive maps is not just getting us from

point A to B but it actually does some of these tasks as well, they are:

Searching Locating IdentifyingChecking Navigating

9

An ExampleIt is early evening and Susan and Martin are going by car from

their flat in direction of the City. Martin checks with his PDA which Bars offer the most

attractive Happy Hour prices and picks the Indian Bar. By one click he gets the phone number of the Bar, by another click he is automatically connected to make a reservation for a table for six people. Next he is interested in whether their friends are already on their way and how much time is left for searching a parking space. A glimpse on the map is enough to see that their friends are not much further either. To be able to guide Susan, Martin asks for the nearest multi storey with free spaces. Martin does not know all one-way roads and cul-de-sacs in the City. To be safe, he requests the shortest route including current traffic information. After Susan has parked the car, the route guide quickly leads them to the Indian Bar and a tasty drink.

10

Context analysis

searching for a barlocating the found barsidentifying the selected barlocating the friendschecking for available parking opportunitiesnavigating to the multi storeynavigating to the bar

11

Technical overview

From machine learning point of view

From data mining point of view Issues:

12

Two Comments

Make full use of data mining to predict the user's interest,  in case that the overflowing information will confuse the user.

Multiple options, for your interest or choose others

13

Market ForecastPositioning and Location Based Services

(LBS) has a huge market potential.According to Juniper Research which

published a report for this kind of services, it estimates that these services will bring a revenue of more than $12.7 billion by 2014

The adaptive mapping solution we are offering, will greatly increase the market penetration of Indagon and therefore bring in more revenue

14

Potential Markets & Use CasesReal time traffic informationReal time bus, tram, train location informationDatabase where all gas stations would register their

price of the dayInternational markets targeting the Persian Gulf,

South America and Africa Adaptive mapping solution for governments in these

countries in the military field and major world events, like the Olympics and FIFA world cup in Brazil, in 2016 and 2014

Making use of the Smartphone interface to push the solution through a wide range of customers

15

Latest trends

16

17

Adaptive Mapping market potentials for Global Tourism

To cooperate with mobile operators that they provide this service in that country on visitors handset screens.

Designing a dedicated hardware and

software that visitors can buy or rent from tourism associations and use the service while they are in that country.

18

19

20

Marketing & Advertising The need for good marketing strategy and

aggressive advertisements.Advertising their product and services on the

backbone of major industry players in the telecoms industry

The Finnish market first and foremost will be an ideal market for Indagon @Fokus service, because if the solution is successful at home, then there is a potential for it at the world stage.

21

ManualsWriting a good manual for end users and special

manuals for partners that is understandable and illustrative will go a long way in marketing this solution and other services offered by Indagon

To get good results, manuals should be written in plain language, which is clear to everyone, concise and not ambiguous in style

For international users English is popular language to use in writing the manuals and tailoring these manuals in the local languages where they have a niche market like in the Persian Gulf should be in Arabic

22

CONCLUSIONMarket analysis for some target markets in

Finland like providing entertainment information in Finland as well as providing information in tourism industry with the use of adaptive mapping

The need for Indagon to put more effort in advertising

We can see that Indagon has a very good prospect of increasing their company’s revenue by adopting this solution of adaptive mapping that we are offering