30 GS MAGAZINE SUBSCRIBE - 020 7833 3772 GS MAGAZINE 31 SUBSCRIBE - 020 7833 3772 T he latest Giraffe restaurants have a completely new-look, Bath launched in March of this year and more recently Soho opened its doors in June. Gone is their signature orange and in its place a much more grown-up urban interior. Why the change? Russel and Juliette Joffe, co-owners of the popular restaurant group, together with their partner Andrew Jacobs, felt it was time for Giraffe to evolve in its design and illustrate that it was much more than a family hub, appealing to a sophisticated adult clientele too. Introducing larger bars that are suitable for people to pop in for a morning espresso, a lunchtime burger or a place for friends to get- together was a large part of the design strategy. BATH Giraffe Architects – Michaelis Boyd G iraffe appointed Michaelis Boyd Associates with a clear brief, which was to give the Bath restaurant a bold, brave new look - one that shied away from the Giraffe orange but retained and built on their brand values, ensuring that the latest opening would still be familiar and recognizable. To encourage an all-day ambience, the architects looked at old-style coffee bars and developed a tiled bar as a focal point. Oversized and stylish, the bar was strategically positioned adjacent to the entrance in order to create a welcoming first impression, be visible to passers-by and to catch the morning sunshine. > Showroom at The Ironworks, Lady Lane Industrial Estate, Hadleigh, Suffolk IP7 6BQ. Call 0844 414 1658, email [email protected] or visit www.jimlawrencecontracts.co.uk Lighting Curtain Poles Soft Furnishings Furniture Ironwork Handcrafted home furnishings To create a truly unique environment you need truly unique furnishings and fittings. Every item in the Jim Lawrence Professional Collection is a one-off, individually crafted and hand finished, exclusively available from Jim Lawrence and no one else. Hand picked, hand forged, hand finished. It’s the personal touch that makes our products unique. By Francesca Smalley GIRAFFE grows up BATH
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By Francesca Smalley GIRAFFE grows up · Giraffe family introduces the brand’s new ‘Bar & Grill’ format showcasing a number of new features including a separate bar, a Robata
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in June. Gone is their signature orange and in its
place a much more grown-up urban interior. Why
the change? Russel and Juliette Joffe, co-owners of
the popular restaurant group, together with their
partner Andrew Jacobs, felt it was time for Giraffe to
evolve in its design and illustrate that it was much
more than a family hub, appealing to a sophisticated
adult clientele too. Introducing larger bars that are
suitable for people to pop in for a morning espresso,
a lunchtime burger or a place for friends to get-
together was a large part of the design strategy.
BATH GiraffeArchitects – Michaelis Boyd
Giraffe appointed Michaelis Boyd Associates
with a clear brief, which was to give the Bath
restaurant a bold, brave new look - one that
shied away from the Giraffe orange but retained and
built on their brand values, ensuring that the latest
opening would still be familiar and recognizable.
To encourage an all-day ambience, the architects
looked at old-style coffee bars and developed a
tiled bar as a focal point. Oversized and stylish,
the bar was strategically positioned adjacent to
the entrance in order to create a welcoming first
impression, be visible to passers-by and to catch the
morning sunshine. >
Showroom at The Ironworks, Lady Lane Industrial Estate, Hadleigh, Suffolk IP7 6BQ.Call 0844 414 1658, email [email protected] or visit www.jimlawrencecontracts.co.uk
Lighting Curtain Poles Soft Furnishings Furniture Ironwork
Handcrafted home furnishings
To create a truly unique environment you need truly unique furnishings and fittings.Every item in the Jim Lawrence Professional Collection is a one-off, individually
crafted and hand finished, exclusively available from Jim Lawrence and no one else.
Hand picked, hand forged, hand finished.It’s the personal touch that makes our products unique.