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By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

Jan 19, 2016

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Page 1: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

By David Rose

Page 2: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

THE GENERALIST

Page 3: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

WHY UI ARTISTS ARE IMPORTANT

 • Provide valuable information to the player• Help carry the story-line/mood of the game• UI can intensify user-experience by keeping the user

in the moment• UI is the glue that binds our game to it's brand...it's a

visual reinforcement 

Page 4: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.
Page 5: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

THE RULES OF USABILITY & VISUAL DESIGN

• Keep it simple• Keep it handy • Keep things organized• Try to keep with industry trends• Be project/brand consistent• Use dynamic menus• Focus test EARLY • Remember localization • Be consistent• Be clear• Don't forget your what they taught you in school• Know your user

 

Page 6: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

AVOID COMMON UI ART MISTAKES

• Make those fonts highly readable• Remember the W's and localization  • Hide items • Design for best and worse case• Remember action-safe and title safe

Page 7: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

UI ARTISTIC INSPIRATION

• Challenge yourself but don't reinvent the wheel• Evaluate the competition• Pay particular attention to the good stuff • Ask yourself what tools may have been used• Note user reaction

Page 8: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

NON-GAME INSPIRATION

•  DVD Menus • Web Design• Sports/News Graphics• Movie Introductions and End Credits• Music Video • Print• Handheld Device • Information Signage

Page 9: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.
Page 10: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

GO WITH THE FLOW

• Helps design• Points out flaws in usability• Outlines the screen types• Helps everyone keep track• Helps QA develop a test plan• Can be a visual guide for stage of completion

Page 11: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.
Page 12: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

TOO MANY COOKS IN THE KITCHEN

• UI "stew" can be delicious if highly controlled• Document! Document! Document! • Don't spin your wheels• Raise the red flag! 

 

Page 13: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

THE ART CRITIQUE

• Get early input and buy in• Get people to explain their feedback• Organize the feedback• Track the feedback• Remind everyone of the past

Page 14: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.
Page 15: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

DEVELOPMENT TIPS

• Have a clear visual direction• Follow strict procedure • Talk with all departments• Learn from your mistakes• Communicate lessons learned• Make time for experimentation and iteration• Get in-depth feedback in user-testing• Prioritize

Page 16: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

ITERATION - THE KEY TO GOOD PROCESS

• Learning is just as important as planning and implementing• Paper-prototype• Only implement what is absolutely necessary

Page 17: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

IDEAL PIPELINE

1) 2)

3)APPROVAL

Page 18: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

STAGE 1 - SKETCHING & DESIGN

Page 19: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

THE DESIGN

• Get involved• Ask questions• Simple is better • Pictures can be louder than words • Let the artists art-direct• Ask who the desired customer is

Page 20: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

STAGE 1 - SKETCHING

• Don't waste time• Start with lots of ideas• Get many people involved • Make the sketches clear• Help solve problems visually• Keep inspiration sources handy• Ask about the flow

Page 21: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

Try lots of ideas quickly.

Page 22: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

Use post it notes to keep elements fluid. This will come in really handy for early user flow testing.

Page 23: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

PAPER TESTING

Page 24: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

STAGE 2 - THE WIREFRAME

Page 25: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

STAGE 2 - THE WIREFRAME

• Don't worry about making it "pretty"• Avoid font size surprises• Remember title-safe and action-safe• Make it interactive if possible

Page 26: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

Wireframe Example

Page 27: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

STAGE 3 - BUILD IT

APPROVAL

Page 28: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

DESIRED TOOLS OF THE TRADE

• Easy ingame previewing • Access to basic scripting and navigation functionality• Key frame animation and scripting• Easy and flexible asset management• Effects and blending modes• Easy naming and tagging conventions

Here's a list of possible desired tool features:

Page 29: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

Built Art Assets

Page 30: By David Rose. THE GENERALIST WHY UI ARTISTS ARE IMPORTANT Provide valuable information to the player Help carry the story-line/mood of the game UI can.

A JOB WELL DONE