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By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper The new wine stopper
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By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Dec 25, 2015

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Page 1: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull

The new wine stopperThe new wine stopper

Page 2: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Cork oak, Quercus Suber

• The cork oak grows in the western Mediterranean region

• Portugal accounts for 50% of world’s cork production

• Cork is derived from the bark of the tree

• The oak has a life span of 200 to 250 years

• The virgin bark is cut when the tree is 25 to 30 years old

• After that the bark is harvested every 9 to 12 years

Page 3: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Introduction• Does a good wine need to have a natural cork stopper?

• Cork production cannot meet the demands of the industry, leading to a higher prize of cork

• Need to find an equivalent substitution to cork stoppers

• Existing alternatives: plastic stoppers, silicon and metal caps

• Have the disadvantage of preventing wine from breathing during maturation time in the bottle

Page 4: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Goal

We want to introduce a good alternative to cork with all it’s positive attributes but to lower

costs.

Page 5: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Characteristics of Natural Cork Stopper

• Elasticity

• Lightness

• Impermeability

Positive attributes

Negative attributes

• Cork taint in wine

• Increasing prize in the future

• It does not rotten

Page 6: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Characteristics of StrigoNovo

• Elasticity

• Lightness

• Impermeability

Positive attributes Negative attributes

• No cork taint in wine

• Low prize

• It does not rotten

• No natural cork

Page 7: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Plastic cylinder with plate

Grease-proof paper

Collagen and Laminin

Final productStrigoNovo

Page 8: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Collagen type IV from Danio revio

• Makes fine fibres

• Forms a natural barrier to cell migration

• Allows breathing

Page 9: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Laminin with its four binding-sites

Page 10: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Cellulose compared to heparin

Cellulose

Page 11: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Heparin binding-site of laminin

Page 12: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Expression SystemEasySelectTM Pichia Expression Kit by Invitrogen

• Pichia pastoris is a methylotrophic yeast

• Methanol can be used as sole carbon source

• Promotor is induced by methanol

• High expression levels (up to 12 gram/litre)

• Product secreted

• Adaptable to fermentation (to 10.000 litres)

• No CO2 incubators or tissue hoods needed

• Licence needed

Page 13: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Positive aspects of StrigoNovo

• Grease proof paper is already culturally accepted

• The paper absorbs a little bit of wine

• StrigoNovo can be produced everywhere

• StrigoNovo will not cause a cork taint

• The paper is brown

• Brown, granulated plastic cylinder

Page 14: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Industry Segment Value in Euro (000) per year

Wine Stoppers €1.000.000

Floor & Wall Coverings € 300.000

Expanded Agglomerated Cork € 100.000

Other Products € 100.000

Total Cork Products €1.500.000

Worldwide cork production is estimated to be

slightly less than 13 billion wine stoppers per year.

Source: The Natural Cork Quality Council http://www.corkqc.com/cqcsurve.htm

Page 15: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Test market

StrigoNovo is primary intended for middleclass wines which constitute ~70% of the total wine market.

The initial test markets will be in Switzerland, Sweden and probably the USA.

We think that the population in these countries are more susceptible for changes regarding wine, compared to Italians, French or Spanish.

Page 16: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

•Extraction Characteristics 57%

•Physical Appearance 19%

•Wine absorption 10%

•Physical Dimensions 10%

•Natural Materials 3%

Consumers view on stoppersaccording to an American survey

Source: The Natural Cork Quality Council http://www.corkqc.com/cqcsurve.htm

Page 17: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

GANTT-schemeProject planning

Research

Small scale production

Pilot production

Full scale production

2 years

Marketing

5 years4 years

Page 18: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Budget in SEK/year

Personal24%

Material24%

Equipment46%

Marketing6%

Other costs that need to be considered

Production• license fees• manufacturing sites• maintenance

Marketing•consult

Patent• lawyer• application

The total cost is predicted to be SEK 8,500,000 per year

Page 19: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Financial aspects

Total costs per year: SEK 8.5 million

Total costs in 4 years: SEK 34 million

Estimated price of StrigoNovo: SEK 2 / piece

Winning per stopper: SEK 0.75

Annual market: 13 billion stoppers

0,35% of the market covers the cost of the research

Page 20: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Patent

• “StrigoNovo”

• Size minimised cellulose binding laminin

• Concept of StrigoNovo-construction

Page 21: By Christina Alehem, Dieter Fuchs, Derya Kücükgöl, Peter Perskull The new wine stopper.

Summary

• StrigoNovo shows great similarities to cork

• StrigoNovo offers a cheap alternative to cork

• StrigoNovo does not cause cork taint

• StrigoNovo can be produced all over the world