By Chris Guthrie How To Build An Email List For Your Business
Jan 14, 2016
By Chris Guthrie
How To Build An Email List For Your Business
Why?
• You control the traffic source
Why?
• I’ve had this happen before in other businesses
Why?
• Other ‘free’ traffic sources don’t always last
Why?
• You have a chance at much higher engagement with email…
Goals For Your Email List
• Main value in an email list for Amazon focused email business1. Help you launch products2. Engage with your audience3. Supplement earnings (difficult to fully
replace)
How To Build An Email List
• Topics We’ll Cover To Start Getting Emails1. List building basics2. List building using your website3. List building using other sources4. How to use your email list
List Building Basics
• You need to offer something to sign up• 1. Lead magnet• 2. Future free product offers• 3. Future discount product offers
List Building Basics
• Companies you can use to build your list• Aweber (7 years)• GetResponse (2 years)• MailChimp (good free plan)
List Building Using Your Website
• Best places to implement opt in forms1. Pop ups2. Top of the site3. Feature boxes4. In content5. End of content6. Sidebar
List Building Using Your Website
• 1. Pop Ups – Who likes these?
List Building Using Your Website
• 1. Pop Ups• Exit intent based• Scroll based• Time based
List Building Using Your Website
• 2. Top Of The Site• Bar that sits above all content• Animated call to actions
List Building Using Your Website
• 3. Feature Boxes
List Building Using Your Website
• 4. In content
List Building Using Your Website
• 5. End of content
List Building Using Your Website
• 6. Sidebar
List Building Using Your Website
• If I had to pick favorites1. Pop ups – any page2. Top of the site – any page3. Feature boxes – blog pages4. In content – blog pages5. End of content – any page6. Sidebar – any page
List Building Using Your Website
• How do you make these opt in forms?• Aweber, GetResponse, MailChimp• Everyone has free form builders
• But there are better converting options
List Building Using Your Website
• Companies To Use• LeadPages.com (pay)• Landing Pages
List Building Using Your Website
• Companies To Use• LeadPages.com (pay)• Landing Pages• Pop ups
List Building Using Your Website
• Companies To Use• HelloBar.com (free but pay for branding
removal and other features)
List Building Using Your Website
• Companies To Use• SumoMe.com (free but pay to remove
branding)• Scrollbox• Giveaways
List Building Using Your Website
• Companies To Use• Rafflecopter.com (free + paid)• I’ll come back to this one
List Building Using Other Sources
• “Chris I have no traffic to my website what is the use in putting opt in forms there?”
• Great question of course
Sorry that’s all the time I have
Sorry that’s all the time I have
List Building Using Other Sources
• There are ways to leverage other traffic sources to build your list much faster• Putting opt in forms on your website is
more of a set and forget it approach
List Building Using Other Sources
Let’s focus on three areas1. Other Websites2. Facebook3. YouTube
List Building Using Other Sources
How do you identify other websites that you canuse to help build your email list?
List Building Using Other Sources
Search for websites relatedto your niche e.g. BBQ grill brush
“BBQ blog”
List Building Using Other Sources
Another good source is AllTop.com
List Building Using Other Sources
After looking at a few BBQ websites I found a reference to this network of BBQ websites called “The Smoke Ring”
List Building Using Other Sources
Going there I found 1,200 other BBQ website partnership possibilities
List Building Using Other Sources
Finding (too many) websites you can contact in your niche should be very easy
List Building Using Other Sources
• Next step: Determine if the website would actually do a review / promotion of your product
• Search “review” or “contest” or “giveaway”
List Building Using Other Sources
• Better yet - Do they use Rafflecopter?
• Search “Rafflecopter”
List Building Using Other Sources
• How Rafflecopter works• Visitors get entries
into a contest by liking, following on twitter, joining an email list, sharing etc
• The more they do the more entries they get
List Building Using Other Sources
• Win win proposal• You get the email subscribers but they get all
of the social media engagement• Or if you want social media engagement for
your brand suggest the alternate• You put up the prizes• If the site is bigger they will likely want
payment
List Building Using Other Sources
• Track your contacting efforts via Google Sheets and (ideally) have your VA do the initial research and potentially the emails• Just hired another VA earlier this year $500
per month
• Here’s how to organize it
List Building Using Other Sources
List Building Using Other Sources
Let me share some email scripts for contacting websites but first a warning…
Don’t make your email sound like a script
Write the email like only one person would read it
List Building Using Other Sources
Hello Tim,
We have a really high quality BBQ grill brush that we released on Amazon. I’d love to send you a free unit and offer 10 units for giveaway on your website?
Would you be interested? I see you’ve done some reviews and promos in the past so I’d love to know the process.
Thanks
Chris
List Building Using Other Sources
Hello Tim,
Could we give away 10 of our premium BBQ grill brushes on your website?
I see you’re already using Rafflecopter on your blog via some past promotions you’ve done. Could we use the same platform? I have a few ideas to make this work well for your audience.
Let me know what you think,
Thanks
Chris
List Building Using Other Sources
Don’t be surprised if most people say no
List Building Using Other Sources
The bigger the website the more frequently they are contacted for promos
List Building Using Other Sources
“Chris, how do you know how big a website is?”
Use SEObook.com or SEOQuake.com toolbar
4,000 unique visitors p/m according to Compete.com(note: this data is generally much lower)
Another data source: Quantcast.com
List Building Using Other Sources
The bigger the website the more likely they are to want something more than just free product
$100 + FB boost money
List Building Using Other Sources
Using Facebook to build an email list
Frankly I’m not as big of a fan of Facebook…
List Building Using Other Sources
Two primary methods
1. Facebook Fanpage2. Facebook Group
List Building Using Other Sources
1. Facebook Fanpage (Need to pay for reach)
Your own Facebook brand page
How to get Facebook likes?• Traffic from your website• Paid ads “Like BBQ? Like Us”• I’m not a Facebook paid ads expert
List Building Using Other Sources
2. Facebook Groups
List Building Using Other Sources
2. Facebook Groups (better reach)• Read the rules of the group• Contact the FB group admins• Offer free product to start and then suggest
a nominal payment to promote
List Building Using Other Sources
Using YouTube to build an email list1. Create a YouTube channel2. Enable the extra channel features3. Record videos for your products
List Building Using Other Sources
Creating a YouTube channel is simple
List Building Using Other Sources
How to enable powerful features that can help your videos• External annotation• Custom thumbnails
List Building Using Other Sources
How to enable powerful features that can help your videos• Associated website
List Building Using Other Sources
Featured content
Display your best video
List Building Using Other Sources
Extra channel features that matter1. External annotation2. Custom thumbnails• Use for better CTR
List Building Using Other Sources
Extra channel features that matter3. Associated website• Allows you to send traffic to your
website (e.g. a VIP reviewers squeeze page)
List Building Using Other Sources
Extra video features that matter4. Cards• Also allow you to send traffic to your
website
List Building Using Other Sources
Easiest videos you can create right now1. How to style video• Show how to use the product
2. Unboxing video• Show what the packaging looks like and open and
describe the product3. VIP review club video• Tell your fans that they can get new products
from you for free in exchange for a review
How To Use Your Email List
• Ok what do with your email list now that you have it?• Send them emails!
How To Use Your Email List
• Biggest mistake people new list builders make• “I have an email list of 2,032 subscribers but I’ve
never sent them an email”• Why?
1. Don’t know what to say2. Afraid they’ll unsubscribe• The reason is almost always too many
emails (in general) or not interested anymore so don’t let that stop you
How To Use Your Email List
• Mail or suffer from “Lead decay”• People will naturally lose interest so don’t be
afraid to email
How To Use Your Email List
• What to email - follow up sequence (auto)• Email 1: Send freebie (e.g. lead magnet)• Email 2: Free product promo code (reviews)• Email 3: XX% off one of your other products• You can also mix in content focused emails
as well if you’ve got a company blog• Watch open rates over time
How To Use Your Email List
How To Use Your Email List
• What to email – broadcasts (one off)• New product launch request for reviews• “Buy this at a discount” or “Get this free”
How To Use Your Email List
• What to email – contest (auto)• Put up a prize via Rafflecopter, KingSumo
Giveaway, Contest Blitz or other contest platform• Use your website or other websites to
run these promos ~2 weeks works well• Then do a follow up with generous
coupon code to everyone that didn’t win
How To Use Your Email List
• Free WordPress Contest Plugin
Questions?
Questions?
Free WP download: contestblitz.com/arizona