By: Andrew Albert, Zachary Zidelis, Pat Nelson, Connor Channell, Jud Hobbs.

Djibouti: Quench the Thirst

By: Andrew Albert, Zachary Zidelis, Pat Nelson, Connor Channell, Jud Hobbs

Product• Potable water to Djiboutian Citizens

• Man-made Canal• Purification reservoirs• Distillation process

• Solar Distillation• Glass dome

Product (continued)• Investor Benefits

• Socially Responsible Public Perception

Situation AnalysisGeography

Desert .4% of Total Land is Arable

Rivers, Lakes, Streams 2 Lakes 0 Rivers or Streams

StatisticsAverage Yearly Rainfall: 6 inchesAverage Summer Temperature: 113° F

Djibouti80% Population live in the Djibouti

Nomadic herdersUrban Unemployment: 60%Rural Unemployment: 83%Obstacles

Drugs and Kidnapping

Statistics

Population: roughly 740,528 people (2010), growth rate: 2.1 percent

Birth Rate: 25.58/1000 Infant Mortality: 56.6/1000Life expectancy: 60.7 vs. 77.9 for U.S.Land area : 8,486 sq milesLiteracy rate: 70.3

Business EtiquetteThe Issa and Afar value the expression of

personal independence and courage, but not recklessness.

Older people are treated respectfully.

Dining CustomsDairy productsMeat from the herdsGrain dishes.Feature of the diet is the consumption of

the light narcotic leaf Qat

Gesture and Body LanguageBasic Tips:

Good PostureSmileSpeak ClearlyEye ContactProper DressHandshake

News HighlightsLess then half of one percent (.035%) of the

land contains potable water.UNICEF started two-year water supply

project targeting rural districts.

http://en.wikinews.org/wiki/New_'clean_water'_funding_for_Djibouti's_drought-stricken_rural_areas

Historical Highlights of U.S Involvement

Djibouti established its independence in 1977, and the first U.S Ambassador arrived in October 1980

Since 2000 the United States has aided with Humanitarian assistance for famine relief, healthcare, education, good governance and security programs

Djibouti has been host to U.S military at Camp Lemonnier

Obstacles to SuccessDjibouti has a high crime rate and growing

hostility to the U.S occupationWith few natural resources it makes

anywhere outside of cities dangerous to travel

There is a great deal of poverty throughout with 80% of the population making less than $1 U.S dollar a day

Ethical ChallengesDjibouti is a source of “transit” and is known

for woman and children trafficking for sexual exploitation and domestic servitude

Large numbers of voluntary economic migrants from Ethiopia and Somalia pass illegally across Djibouti

The country remains vulnerable to forms of exploitation

Laws and Religious customs dos and don’ts95% Muslim, 5% Christian, ProtestantThere is a great deal of conflict between the

Afar and Somali-speaking groupsThey have avoided complete “ethnicization”

of politics but there is extreme tension between the settled population and newcomers.

Laws tend to blend near borders of Eritrea, Ethiopia and Somalia

Technology

The mobile cellular coverage is limited to the city of Djibouti primarily, not including the outskirts.

Main line telephones: 11,100Mobile Lines: 35,400Am1, FM1 radio stations, 0 Shortwave radios Internet users: 13,000, internet hosts:1,540Technology could be more spread out through country

instead of just the main city of Djibouti.The amount of computers and cell phones issued and used

compared to the population is very low considering the roughly 750,000 population.

StrengthsBringing fresh purified water to people dying of thirst.May lead to individuals (from Djibouti) being successful, from

having water and better health. Strengthen ties with the U.S. and Djibouti Countries realize the U.S. helping underprivileged countries.Help company name spreading to other countriesDjibouti- partner with the U.S in security, regional stability,

and humanitarian efforts. Djibouti supports the U.S. after the gulf war and September

11 attacks. They oppose terrorism. Djibouti allows U.S. complete access to Djibouti’s Ports“Quench your Thirst” is socially responsible, will lead to

companies investing in us.

Weaknesses. “Quench your thirst” is dealing with a very dry area, which

has 2 lakes, no rivers and gets essentially no rainfall.Our company is trying to bring clean, purified water into

dessert area. much tougher than trying to help a country with clean water in a more lush setting (Like Angola, which has been helped with water in past years).

. Covering several areas with the canal system, instead of just one specific area.

Opportunities . could take our water canal purification system to other

countries instead of just DjiboutiWith success will gain recognition. Can start networking ourselves not just in Africa but

worldwide, using more ads etc.Can improve our product in future/make more canals.

Threats Other Companies having capability of creating the same

canal/purification system who might have more money or power. Being from the U.S., and not a closer neighboring country

Technology Billionaires/celebrities/bigger companies, having power to donate

large amounts of money and rule out smaller companies for the less fortunate.

. The terrorist group (Al-Shabaab, loosely affiliated with Al-Qaeda) is based in Somalia( a close neighboring country). Poses a threat to U.S. Citizens in Djibouti

.U.S. citizens traveling in East Africa should be aware of indiscriminate attacks/bombings on civilians in public areas.

. Recent Pirate threats around the ports. horn of Africa ( near Ethiopia and Somalia)

Building Goodwill

U.S. already has good ties Djibouti with military, security and regional stability.

“Quench your Thirst” wants to lead and show this country to help them and allow them to have accessible and fresh water to some of the main areas/locations throughout the country.

Our company wants Djibouti to talk.We want to set a great example.With the amount of money in this world no person should

go without having several glasses of water a day. Every country with a water problem should have already been fixed.

SustainabilityGoal: Self sustained within the country.Maintenance and cleaning to purification

center.Locals will be educated in the knowledge

needed.

Television AdvertisementQuench the Thirst, with the help of

endorsements from larger companies, plans to make a drastic change to Djibouti’s water quality

http://www.youtube.com/watch?v=xg0h0sOohnU&hd=1

Bibliography Custom, By, and Status Than Women. "Culture of Djibouti - Traditional, People,

Women, Beliefs, Food, Customs, Family, Social, Marriage, Men, Life, Immigrants, Population, Religion, Rituals, History and Ethnic Relations." Countries and Their Cultures. Web. 01 Nov. 2010. <http://www.everyculture.com/Cr-Ga/Djibouti.html>.