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AIESEC Indonesia On Twier and Facebook
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Page 1: BXP DM - Social Media Usage and Findings

AIESEC Indonesia On Twitter and Facebook

Page 2: BXP DM - Social Media Usage and Findings

The market is not targeted.

Findings 1

Page 3: BXP DM - Social Media Usage and Findings

Suggestions

Use infographic if you want to show fun facts or any

information about any knowledge.

If brand is perceived as a verb, then our twitter hasn’t used it yet.

Page 4: BXP DM - Social Media Usage and Findings

Use infographic if you want to

show fun facts or any

information about any

knowledge.

Page 5: BXP DM - Social Media Usage and Findings

If brand is perceived as a verb, then our twitter hasn’t used it yet.

WHEN PEOPLE Use Your

BRAND NAME AS A Verb, THAT IS

REMARKABLE

Meg Whitman, American Business Woman

Page 6: BXP DM - Social Media Usage and Findings

Findings 2

If compared with another global NGO Twitter accounts

such as WWF and TEDx, AIESEC hasn’t optimised the use of landing page

If compared with another global

NGO Twitter accounts such as

WWF and TEDx, AIESEC hasn’t

optimised the use of landing page

Page 7: BXP DM - Social Media Usage and Findings

Suggestions

ATTACH LINKPOST ABOUT LEADERSHIP

THINGS

USE HUMAN LANGUAGE

Page 8: BXP DM - Social Media Usage and Findings

Facebook

https://www.facebook.com/AIESECinIndonesia

Page 9: BXP DM - Social Media Usage and Findings

Finding #1: Happy India Information

• Information of Happy India is not really “happening”

• Message is not delivered to the market

• Safe reminder is posted only once in several hours before the event

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Impacts & Possible Solution1. Not many possible EPs may see and aware about

the information. Or they may even be late for the event and miss it

Make clear and exact schedule for Happy India promotion (date and time), not only once and for safe reminder but several more times so more people will see and share the information.

Page 11: BXP DM - Social Media Usage and Findings

Finding #2: Based on survey to strangers:

Not many information posted Interesting information format, however the posts are not really ‘hype’

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Impacts & Possible Solution Markets are not aware with the information in fanpage Users jadi sekedar baca atau bahkan ga aware sama information yang ada di fanpage More update, make differences between internal events information and campaign with clear schedule

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ANALYSIS

Page 14: BXP DM - Social Media Usage and Findings

What is Youtube?

Page 15: BXP DM - Social Media Usage and Findings

Introduction

Jazman  “Will  Smith”  Barizi

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CommunityJazman  wants  to  find  out  more  so  he  opens  the  website  from  the  

call-­‐to-­‐actionValue  DeliveryJazman  watches  the  video  from  AIESEC  Indonesia’s  youtube  

channel

ConsiderationJazman  is  intrigued  and  

opens  the  AIESEC  Indonesia’s  channel  to  

see  other  videosAttraction

Jazman  is  checking  out  youtube  and  came  across  a  video  from  AIESEC  Indonesia

Page 17: BXP DM - Social Media Usage and Findings

This  is  not  what’s  happening  in  reality

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We  are  not  using  Youtube  properly  because  we  are  still  confused  on  its  purpose

Ngerti  gak  lo  semua?

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About  Page

Page 20: BXP DM - Social Media Usage and Findings

About  Page

Lack  of  informations

Not  integrated  (links)  to  other  digital  media  channel

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About  Page [Comparison]

Page 22: BXP DM - Social Media Usage and Findings

About  Page [Comparison]

Decent  info  about  AIESEC

Linked  to  other  social  media  channels

Page 23: BXP DM - Social Media Usage and Findings

Videos  Page

Page 24: BXP DM - Social Media Usage and Findings

Videos  Page

Too  many  conference  videos

Jargons  is  no  good  to  externals

Thumbnails  of  videos  looks  amateur

Page 25: BXP DM - Social Media Usage and Findings

Videos  Page [Comparison]

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Videos  Page [Comparison]

Video  thumbnails  &  titles  looks  professional  and  interesting

Videos  are  diverse

Content  of  video  is  suitable  also  for  externals  viewers

Page 27: BXP DM - Social Media Usage and Findings

Sampai  disini  ada  pertanyaan  gak?

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Thumbnails  &  Titles

“AIESEC  Indonesia’s  videos  looks  amateur,  meanwhile  AIESEC  India’s  looks  professional  and  more  interesting”

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Thumbnails  &  Titles AIESEC  Bandung  &  AIESEC  UB

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Video  Content

What   are   your   expectations   before  watching?

What  was  the  video  about?

How  do  you  feel  after  watching  the  video?

Talking  about  his  AIESEC  experience

The  video  is  about  his  experience

I   did   not   understand,   he   speaks   too  fast   and   talking   in   words   I   don’t  understand

Page 31: BXP DM - Social Media Usage and Findings

Video  Content

What   are   your   expectations   before  watching?

What  was  the  video  about?

How  do  you  feel  after  watching  the  video?

Talking  about  his  experience

I   feel   interested,   what   he   said   was  clear

Page 32: BXP DM - Social Media Usage and Findings

Suggestions

Get  a  Microphone

Use  subtitles  if  needed

Remember  that  external  parties  are  also  your  viewers

Thumbnails  does  matter!

Video  =  Storytelling (Make  an  effort!)

Page 33: BXP DM - Social Media Usage and Findings

Aiesec Indonesia on

Page 34: BXP DM - Social Media Usage and Findings

Introduction

Page 35: BXP DM - Social Media Usage and Findings

Facts about @aiesecindonesia account

• 93.2 Likes per photo • 81 Likes per video • 0.9 Comments per photo • 3 Comments per video

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Hey Aiesec!

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• National or International celebration

• Sharing recent activities each LC

• Quotes with hashtag about project (#globalcitizenday, #YouthSpeak, etc)

• Open recruitment for position or new member

• Past experience storytelling

What are they posting about?

Page 38: BXP DM - Social Media Usage and Findings

Findings

• Misinformation • Ignored question • Too hard to read • No common popular

hashtags

Page 39: BXP DM - Social Media Usage and Findings

What’s the impact?

Misinformation causes bad image or reputation.

No common hashtags less promotions.

Lost interest quickly

Page 40: BXP DM - Social Media Usage and Findings

SuggestionsBe interactive with your audience.

Be hashtags wise with your post.

Make your contents Instagram friendly.

#love

#happy

#leadership#experience

#exchange#culture

Page 41: BXP DM - Social Media Usage and Findings

Customer flow on Instagram

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Meet Jazman

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Jazman

Jazman is a bright kid, so he wants to find about

opportunities in his town, so he looks up in Instagram. how was his journey?

let’s find out!

Page 44: BXP DM - Social Media Usage and Findings

Jazman asks about information in one of AIESECxxx’s post but

he didn’t get any response.

Jazman found AIESECxxx on Instagram and quickly get confused

and lost interest quickly.

Jazman explore about #leadership #exchange and

#experience on Instagram but he didn’t found AIESEC.

Jazman found out about an event on AIESEC xxx, he wants to

signup but the information was too small to read.

Page 45: BXP DM - Social Media Usage and Findings

How could that happen?

Page 46: BXP DM - Social Media Usage and Findings

Jazman found AIESECxxx on Instagram and quickly get

confused and lost interest quickly.

Case 1

Deliver your messages well and keep it simple!

Make your contents as interesting as you can!

Page 47: BXP DM - Social Media Usage and Findings

Jazman explore about #leadership #exchange #volunteering and #experience on Instagram but he

didn’t found AIESEC.

Case 2

Use hashtags. period

Page 48: BXP DM - Social Media Usage and Findings

Jazman found out about an event on AIESECxxx on Instagram, he wants to signup but the information was

too small to read.

Case 3

Make your contents Instagram friendly!

Put all important informations on the caption!

Page 49: BXP DM - Social Media Usage and Findings

Jazman asks about information in one of AIESECxxx’s post on

Instagram but he didn’t get any response.

Case 4

Be a good costumer care