AIESEC Indonesia On Twier and Facebook
BXP DM - Social Media Usage and Findings
Aug 14, 2015
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AIESEC Indonesia On Twitter and Facebook
The market is not targeted.
Findings 1
Suggestions
Use infographic if you want to show fun facts or any
information about any knowledge.
If brand is perceived as a verb, then our twitter hasn’t used it yet.
Use infographic if you want to
show fun facts or any
information about any
knowledge.
If brand is perceived as a verb, then our twitter hasn’t used it yet.
WHEN PEOPLE Use Your
BRAND NAME AS A Verb, THAT IS
REMARKABLE
Meg Whitman, American Business Woman
Findings 2
If compared with another global NGO Twitter accounts
such as WWF and TEDx, AIESEC hasn’t optimised the use of landing page
If compared with another global
NGO Twitter accounts such as
WWF and TEDx, AIESEC hasn’t
optimised the use of landing page
Suggestions
ATTACH LINKPOST ABOUT LEADERSHIP
THINGS
USE HUMAN LANGUAGE
https://www.facebook.com/AIESECinIndonesia
Finding #1: Happy India Information
• Information of Happy India is not really “happening”
• Message is not delivered to the market
• Safe reminder is posted only once in several hours before the event
Impacts & Possible Solution1. Not many possible EPs may see and aware about
the information. Or they may even be late for the event and miss it
Make clear and exact schedule for Happy India promotion (date and time), not only once and for safe reminder but several more times so more people will see and share the information.
Finding #2: Based on survey to strangers:
Not many information posted Interesting information format, however the posts are not really ‘hype’
Impacts & Possible Solution Markets are not aware with the information in fanpage Users jadi sekedar baca atau bahkan ga aware sama information yang ada di fanpage More update, make differences between internal events information and campaign with clear schedule
ANALYSIS
What is Youtube?
Introduction
Jazman “Will Smith” Barizi
CommunityJazman wants to find out more so he opens the website from the
call-‐to-‐actionValue DeliveryJazman watches the video from AIESEC Indonesia’s youtube
channel
ConsiderationJazman is intrigued and
opens the AIESEC Indonesia’s channel to
see other videosAttraction
Jazman is checking out youtube and came across a video from AIESEC Indonesia
This is not what’s happening in reality
We are not using Youtube properly because we are still confused on its purpose
Ngerti gak lo semua?
About Page
About Page
Lack of informations
Not integrated (links) to other digital media channel
About Page [Comparison]
About Page [Comparison]
Decent info about AIESEC
Linked to other social media channels
Videos Page
Videos Page
Too many conference videos
Jargons is no good to externals
Thumbnails of videos looks amateur
Videos Page [Comparison]
Videos Page [Comparison]
Video thumbnails & titles looks professional and interesting
Videos are diverse
Content of video is suitable also for externals viewers
Sampai disini ada pertanyaan gak?
Thumbnails & Titles
“AIESEC Indonesia’s videos looks amateur, meanwhile AIESEC India’s looks professional and more interesting”
Thumbnails & Titles AIESEC Bandung & AIESEC UB
Video Content
What are your expectations before watching?
What was the video about?
How do you feel after watching the video?
Talking about his AIESEC experience
The video is about his experience
I did not understand, he speaks too fast and talking in words I don’t understand
Video Content
What are your expectations before watching?
What was the video about?
How do you feel after watching the video?
Talking about his experience
I feel interested, what he said was clear
Suggestions
Get a Microphone
Use subtitles if needed
Remember that external parties are also your viewers
Thumbnails does matter!
Video = Storytelling (Make an effort!)
Aiesec Indonesia on
Introduction
Facts about @aiesecindonesia account
• 93.2 Likes per photo • 81 Likes per video • 0.9 Comments per photo • 3 Comments per video
Hey Aiesec!
• National or International celebration
• Sharing recent activities each LC
• Quotes with hashtag about project (#globalcitizenday, #YouthSpeak, etc)
• Open recruitment for position or new member
• Past experience storytelling
What are they posting about?
Findings
• Misinformation • Ignored question • Too hard to read • No common popular
hashtags
What’s the impact?
Misinformation causes bad image or reputation.
No common hashtags less promotions.
Lost interest quickly
SuggestionsBe interactive with your audience.
Be hashtags wise with your post.
Make your contents Instagram friendly.
#love
#happy
#leadership#experience
#exchange#culture
Customer flow on Instagram
Meet Jazman
Jazman
Jazman is a bright kid, so he wants to find about
opportunities in his town, so he looks up in Instagram. how was his journey?
let’s find out!
Jazman asks about information in one of AIESECxxx’s post but
he didn’t get any response.
Jazman found AIESECxxx on Instagram and quickly get confused
and lost interest quickly.
Jazman explore about #leadership #exchange and
#experience on Instagram but he didn’t found AIESEC.
Jazman found out about an event on AIESEC xxx, he wants to
signup but the information was too small to read.
How could that happen?
Jazman found AIESECxxx on Instagram and quickly get
confused and lost interest quickly.
Case 1
Deliver your messages well and keep it simple!
Make your contents as interesting as you can!
Jazman explore about #leadership #exchange #volunteering and #experience on Instagram but he
didn’t found AIESEC.
Case 2
Use hashtags. period
Jazman found out about an event on AIESECxxx on Instagram, he wants to signup but the information was
too small to read.
Case 3
Make your contents Instagram friendly!
Put all important informations on the caption!
Jazman asks about information in one of AIESECxxx’s post on
Instagram but he didn’t get any response.
Case 4
Be a good costumer care
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