Business Writing Solutions Marketing / Innovation / Consulting 2011 Solutions and Results www.elitebusinesswriting.com
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Business Writing Solutions
Marketing / Innovation / Consulting
2011 Solutions and Results
www.elitebusinesswriting.com
ALLOW USto
introduce OURSELVES…
BWS
About BWS
• Launched March 2010 as copywriting firm• Delivered marketing services beyond
copywriting beginning October 2010• Rendered services for start-ups to 25+ year
businesses• B2B and B2C marketing expertise • Focus: messaging, innovative solutions,
customer service• Led by motivated and innovative Founder
BWS
Email Marketing
The best way to reach your audience
CPO:
Email < SEM$6.85 vs. $19.33
BWS
*1
*1*2
*See Appendix
Email DesignDelivering results
• Magnetic subject lines• Compelling copy• Appealing images• Uniform Branding• Clean formatting• Useful contrasting• Effective calls to action
BWS
Email Results
• BWS • USA
BWS
Email Results
BWSTotal Averages
Delivered: 99.36%
Opened: 64%
Clicked: 24%
Out of 500+ emails sent in H1 2011
USATotal Averages
Delivered: 95%
Opened: 17%
Clicked: 3%
Source: Harte-Hanks 2010 Email Response Index
BWS
Email Solutions
How can we help your business?
• Newsletter/campaign creation and strategy• Subscriber List growth and management• Segmentation for sales targeting
Compelling copy. Clean design. Proven results.
Benefit from our expertise today!
BWS
Content Design & Management
Content is (still) KingSTRONGER
SEO
MORE CONVERSIONS BWS
User
Engagement
TRAFFIC
Content Approach
Inform
Entertain
Persuade
BWS
Building trust + relationships to drive sales
BWS
Content’s Impact
BWS
Capturing new prospects
Raising search visibility
Content Solutions
A winning formula• Blog posts
• Articles
• Press releases
• Videos
• Brand identity and messaging
• Syndication
BWS
Analytics
Measuring Interaction & ROI
BWS
Analytics Solutions
Information to Make Decisions
• Search• Traffic• Content• Conversions• Social media• Engagement
BWS
“Genius is 1% inspiration, and 99% perspiration.”
- Thomas Edison
BWS
Consulting & Innovation
Our Process for effective, novel improvements
BWS
1. OBSERVATION2. IDEATION
3. INNOVATION4. IMPLEMENTATION
Innovation isn’t the finding of a thing, but the making something out of it after it is found.
BWS
Consulting & Innovation
Highlights• Launched Nation’s first client-exclusive social media community
• Led digital product launch that produced $250,000+ of qualified prospects in 2 days
• Created promo campaign that produced 21% of all client FB page ‘Likes’ in 4 days
• Instructed webinar on how to create effective marketing messages
BWS
Consulting & Innovation
We deliver…
Custom design. Effective strategy.
Creative problem-solving. Support.
Advice and ideas that work.
BWS
FAQs1. What type of organizations have you done work for? A: Accounting, Advertising, Automotive, Business Groups, Consulting, Entertainment,
Marketing, Technical Services. Start-ups, and small and medium-sized businesses.
2. Why are you in business? A: We’re passionate about marketing and innovation and believe we deliver superior
solutions.
3. Can you tell me about your leadership?A: BWS is led by Founder and President Justin Cerone. Justin worked in customer
service, business development, and commercial real estate for over 5 years before launching BWS. A DePaul University graduate, he’s young, energetic, and dedicated to providing the highest-quality service and value for clients.
4. What type of support do you offer? A: We provide on-going support for all of our services.
BWS
FAQs (cont’d)
5. Can you list some of the services you provide?
• Advertising copywriting• Behavioral analytics• Blogging• Content syndication • Copywriting instruction • Creative problem solving• CRM Databasing• Digital campaign creation• Digital campaign management• Digital copywriting• Digital design• Digital innovation• Direct mail copywriting • Editing• Email marketing• Innovation consulting
• Marketing consulting• Press releases• Process design• Proofreading• QR Codes• Radio commercial scripts• Segmentation• SEO consulting• SEO copywriting• Social media management • Subscriber list growth and management• Targeting • TV commercial scripts• User experience design • Video storyboarding and direction
Appendix1. MarketingProfs “If Marketing Is About ROI, Email Fits the Bill”, 1/13/2009
2. MarketingProfs “Search and Email Still Rule the Web, but Social Networking Rising”, 8/16/2011
BWS
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