bwcon Technologies and Innovations for Baden Württemberg in Dialog at IBM, April 2012. Social Collaboration & Social CRM in the Secure Cloud today IBM SmartCloud Engage with SUGARCRM Social CRM
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Social Collaboration & Social CRM in the Secure Cloud today
IBM SmartCloud Engagewith SUGARCRM Social CRM
bwcon: Technologies and Innovations for Baden Württemberg in Dialog @IBM “Cloud Computing”, 2012/04/23Friedel Jonker, Business Development Manager IBM & SUGARCRM Global Alliance
1988- 1989 Infas, Germany, LOCAL-Direct Project manager for SRPM with Location Intelligence (LI)
1982- 1988 University of Münster, Master of Business Management in Marketing & Statistics
Database Marketing (1994-2000)· Neue Informationsqualität für das VISA Kartenmanage ment der Citicorp, in: Oracle Finanzwelt, 1994· Database Marketing bei der Deutschen Leasing AG, in: Jahrbuch 2000, Deutscher Direktmarketing Verband e.V.CRM (2001-2007)· Von Database Marketing zum CRM, in: Computerwoche, 19/2001· Customer Relationship Management, Bericht über das Deutsche Leasing CRM-Projekt, in: GoAhead 9/2001, CSC- Ploenzke· CRM – die nächste Generation, Interview mit Friedel Jonker, in: Computerwoche, 33/2002· Mit intelligentem Database Marketing und CRM zu übe rdurchschnittlichem Markterfolg, in: Cognos- Kundenmagazin· Case Study Präsentation C3M-Eagle, marcusevans, FoCus Gipfel CRM, Montreux, 19.-21. Januar 2003· Erfolgreiches Customer Relationship Management bei de r Deutschen Leasing AG , Nordakademie, Elmshorn, e-think-tank, Februar 2003· Konflikte zwischen Vertrieb und Vertrag lösen, in: Praxismagazin für Marktkommunikation der Sparkassen-Finanzgruppe, 2004, 11. Jahrgang, Nr.
5, S 38 ff · CRM und Sales -2 Seiten einer erfolgreichen Verbind ung , im Beratungsbrief von http://www.vertriebs-experts.de , 23.03.2005· Deutsche Leasing Gruppe : Mit Siebel/Oracle CRM -System das Neugeschäft jährlich um durchschnittlich 12 Prozent gesteigert , in: Oracle
References 1994-2012
References –Literature and Presentations 1994-2012
· Deutsche Leasing Gruppe : Mit Siebel/Oracle CRM -System das Neugeschäft jährlich um durchschnittlich 12 Prozent gesteigert , in: Oracle Customer Snapshot Juli 2006
· CRM als strategisches Element der wertorientierte U nternehmensführung der Deutschen Leasing AG -7P Pro gramm für erfolgreiche CRM-Programme –Position_Path_Portfolio_Program_People_P rogress_Performance, marcusevans, FoCus Gipfel CRM, Montreux, 14.-16. Februar 2007
· Case Study CRM bei der DL, in Kundenmanagement –Grundlagen-Strategien-Beispiele von Manfred Krafft, März 2007Multichannel Customer Management (2008-2010)· Vom Callcenter zum Intelligent Multichannel Custom er Management Center , IBM Callcenter Circle, Hamburg HASPA, Mai 2008 · Business Intelligence und Performance Management in der Finanzverwaltung , IT & Business Messe Stuttgart, October 2009
http://fjonker.wordpress.com/2009/10/12/it-business-cio-des-bundes-bei-ibm-cognos/ , Staatssekretär Dr. Hans Bernhard Beus, CIO des Bundes· Neue Technologien schaffen eine Demokratisierung de r Information, Initiative Mittelstand
http://www.imittelstand.de/themen/topthema_100288.html , 16.11.2009Integrated Realtime Corporate Management (2010-2010 )· Integrierte Echtzeit Unternehmenssteuerung (IEU), IBM Partner Channel Kick Off Berlin, Januar 2010, Salesforce.com Cloudforce2 Frankfurt,
März 2010, Teradata Enterprise Intelligence Summit Berlin, April 2010, IBM Partner University-Frankfurt, April 2010, Bechtle Partner Präsentation Mannheim, Juni 2010, FuM Partner Präsentation Stuttgart, Juli 2010
· Integrated Realtime Corporate Management (IRCM), IBM Europe & Asia IT Architects University Stuttgart, April 2010· Integrierte Echtzeit Unternehmenssteuerung –IBM Synergy Play, SAP-DSAG Nürnberg, September 2010, IBM ISV Technical Executive Forum
Ehningen, Oktober 2010, Institut für BI Stuttgart, Dezember 2010Social Business and Social CRM (2011-YYYY)· Die Rolle von Analytics für Social Software Business, IBM Social Business JamCamp, Frankfurt, October 2011· SUGARCRM on IBM Social Business Overview @CeBIT 2012, Hannover, März 2012, IBM Partner Event, Kaprun, März 2012
Analytics CloudSocial Mobility
The disruptions leading to Social Business in the Cloud
One Development was not enough to drive Open and Secure Cloud Computing. It´s the Intelligent Holistic Integration of new Information Technologies together with Changes of IT Users/Using that drives Open and Secure Cloud Computing.
Bonus: Set Up A Community For The Customers You Really Like** or the ones you need to collaborate with the most. Note: You must first connect to your guest to add them to a community.
· RealConnections and THINNC, the company’s consulting group, serve large consulting clients and cloud-services customers. They were using Salesforce for CRM, but needed a solution that was easier to integrate with various cloud tools such as LotusLive, offered mobile capabilities, and had better pricing.
· The Solution:
· After evaluating several CRM they chose Sugar Corporate On-Demand with Sugar Mobile Plus, which enables access from a smartphone or tablet. And, for quick online meetings, RealConnections integrated Sugar with
“When we share documents like proposals and presentations, what we shared and who shared it becomes part of the customer opportunity in Sugar,”
And, for quick online meetings, RealConnections integrated Sugar with IBM LotusLive. Sugar manages all the company’s customer contacts and opportunities and provides additional insight about customers and prospects through its integration with Twitter and LinkedIn.
· The Benefits:
� Provides excellent visibility into customer interactions as well as control over sales and service processes.
� Optimized the company’s campaign marketing
� Mobile capabilities are time saver
� Migrating the data was about one third of what they spent on Salesforce. Plus, now their data is better and they use more CRM functionality for significantly less money.
opportunity in Sugar,” Vos says. “For the customer, the meeting is simply an open discussion, but on our end we know exactly who was involved, what was shared, and at what stage in the sales cycle.”
Social business leadership: IBM created the category for social business four years ago with IBM Connections -- the “first-ever social software platform for business." IDC ranks IBM number one in worldwide market share for social platform software for 2009 and 2010.*
Enterprise-class solutions: IBM has built the SmartCloud with
Enterprise-class solutions: IBM has built the SmartCloud with enterprise-level security, reliability and scalability as inherent design factors – versus adding security and scalability to consumer-grade products.
End-to-end cloud service: IBM uses its own pre-integrated, best-in-class software as well as in-house application and cloud services to offer clients one point of contact for the total solution.
With IBM Social Business you don´t have to built the car just select the componets, integrate them and drive the sweeter road with SUGARCRM on IBM ☺.
SUGARCRM on IBMSmartCloud Selling Community (By access request)https://apps.lotuslive.com/communities/service/html/communityview?communityUuid=c1e9527e-044e-4517-9387-60e02876f49f
IBM Software Group Fax (+49)-69-6645-5640Mobile (+49)[email protected]
More information from IBM and me. Look at Xing, Linkedin, Youtube, Twitter, Scribd, Slideshare and Lotus Greenhouse.
Join my Networks as Philip Kotler (North.West.Uni), Manfred Krafft (WWU Münster), Thomas H. Davenport (Babson College), Peter Weill (MIT), Jeanne W. Ross (MIT), Andrea Back (St. Gallen), Jon Katzenbach (Booz), Genie Z. Laborde (I.D.E.A.), Daniel Pink, Ross Dawson (AHT) Charles Savage (KEE), Soumitra Dutta (INSEAD)Chuck House (Stanford Uni.), Thomas Hutzschenreuter (WHU), Gunter Dueck (IBM), David Croslin and other leading Thinkers and Practitioners have already done it.
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