B.venture of Restaurant

Business Plan forRestaurant

Presented by

Awais AliTwitter: @_AwaisAliPk.Linkedin.com/in/awais12MBA 4th B

Entrepreneurship

Economy

Culture

Technology

Legal & Ethical

Concerns

Industry Demand

CompetitionIndustry Analysis

Culture

• Uniforms• Neat & Tidy Kitchen Environment• Building Renovation

Technology

• Management Information System

• Microsoft Dynamics CRM & ERP Software System

• CCTV Monitoring

Legal & Ethical Concerns

• Patents• Copyrights• Equal Employees opportunity• Proper Disposal of waste

Industry Demand

• Fresh Products• Quality Products• Nutritional Products• Cost Effective• Comparative environment

Competition

• We have opening a restaurant that will provide different range of product i.e. fish which fetch the customers of other local competitors who provide only one recipe of fish

Mission

Vision

Why Successful?

Products & Services Profile

Location

Building Status

Office Equipment

Business Venture

Logo & Name Description

LOGO:The Fish logo explains the main specialty of this restaurant is in sea food

NAME:The name also explains the aesthetic product of the business is the sea food as it is hunted from ocean

Vision

Our vision is to be among the leading restaurants in the country through consistently meeting the needs of guests and exceeding their expectations.

Mission Statement

To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.

Owners Investors

Procurement Operations

Reasons of Going to this Business

There is no specific restaurant operating in the market that is providing different & vast variety of fish recipes

Why Successful?There is no competitors in The market of fish recipes

What are Products & Services?

• CHESE FISH• TEMPURA FISH• TIL MIL FISH• LAHORI Fried FISH• ZINGER FRIED FISH• TEMPURA FRIED PRAWNS• THAI FRIED PRAWNS• CHILLI FRIED PRAWNS• THAI PRAWN BALLS• FRIED FISH• MASALA FISHCONTINENTAL CRUMFRIED FISH• CONTINENTAL SEASME FRIED FISH• FISH & CHIPS• CONTINENTAL ZINGER FRIED FISH

• CHESE FISH• TEMPURA FISH• TIL MIL FISH• LAHORI Fried FISH• ZINGER FRIED FISH• TEMPURA FRIED PRAWNS• THAI FRIED PRAWNS• CHILLI FRIED PRAWNS• THAI PRAWN BALLS• FRIED FISH• MASALA FISHCONTINENTAL CRUMFRIED FISH• CONTINENTAL SEASME FRIED FISH• FISH & CHIPS• CONTINENTAL ZINGER FRIED FISH

MealStarters

Other Services

Special Events Management

Location

Location: Bank Road Sadder Rawalpindi

Why this Location Right for us?• Because there is a huge gathering around this area• Our supplier Metro Cash n Carry is at our reach

Status of Building: RentPhysical condition Renovated

Office & Manufacturing Equipment

• Hot Plates (Gas + Electricity).• Fryers.• Pasta Burners.• Utensils. • Refrigerators and Deep Freezers.• Manager Office Furniture.• Computers.• CCTV Camera.

Marketing Department

Manager Marketing Dept.Danish Butt

Asst. Manager MarketingSidra Shaheen

Manager AdvertisementFaisal Qayum

Manager Social Media Marketing

Awais Ali

Manager Electronic Media

MarketingGhulam Mubeen

Sales Promotion Manager

Ikram ul Haq

Marketing Department

• Your Description Goes Here Program Marketing-Product and Retention Strategy

• Liaison between employees & upper management• Planning & Supervising Marketing Operations• Co-ordinate with finance manager for developing

marketing plan & budget• Analyze data & sales forecast• Recommend creative & cost effect give promotional

activities• Conduct marketing campaigns for Promotions

Marketing Strategy

• Your Description Goes Here

Our marketing efforts should center around why our food is appealing, high-quality, or in some way unique and position it as a lifestyle product.Example.– We provide a focused menu, quality food and social

experience for customers seeking a relax, social and upscale environment.

Our Uniqueness.– We offer a unique dishes of sea food items

Positioning


• Individuals: people that dine in by themselves. • Families: a group of people, either friends or a group of

relatives dining together.

Demographics

• Your Description Goes Here Our programs and tactic used will be

centered around 4 core attributes– Increase customer frequency- (capturing

customer information)– Group size (target large group orders with

carryout and in-store)– Identify our frequent customer, best approach

and get customer feedback and prepare reports– Increase our customer Rating

Core Marketing Objectives


Social Media Marketing

Importance of Social Media Marketing & its Awareness

Different companies in different regions are engaging their customers by using social networking sites the famous social networking sites areFacebook, Twitter, LinkedIn, YouTube, Google+Companies develop pages on these sites & post its adds, offers, video blogs, job opportunities.

Coca ColaA Benchmark to the Social Media Marketing

According to insight stats most popular page on Facebook is Coca Cola’s Fan page which has 57,829,086 Fans & growing 1,020,439 monthly

How Social Media Engage our Customers?

Site Wise Blogging

What they are broadcasting?

Facebook Twitter LinkedIn YouTube

Posting new offers,Dishes, conducting surveys, Ask Questions

Tweet news Providing case studies, employees profiles & posting job vacancies

Broadcasting quick recipe tips by Exec. Chef .

Engaging Customers Through Social Media

Social Media Monitoring Tool

• Providing Insight statistics of social media pages• Free signup• Provide categorized insights i.e. by country, by gender,

by age etc.• Comparative analysis of other competitors page

insights

Sales Promotions

• Family Hours Discounts• College lunch Discount• Membership Cards• Loyalty Cards

Advertising Manager

Advertising Manager

• Best fit of target audience

• Advertising Campaign• Billboards, Flyers, Sign

Boards• Press Campaign• Radio Advertising

Thank You..!