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Troy Boileau | SEO & Inbound Marketing Consultant BuzzStream Keep track of your relationships
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Page 1: BuzzStream Training

Troy Boileau | SEO & Inbound Marketing Consultant

BuzzStream Keep track of your relationships

Page 2: BuzzStream Training

Some of our clients...

We’re in business because we believe that great brands need both voice and visibility in order to connecting people with what matters. A boutique, full-service digital marketing agency in Toronto, Powered by Search is a PROFIT HOT 50-ranked agency that delivers search engine optimization, pay per click advertising, local search, social media marketing, and online reputation management services.

Featured in...

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General Thoughts

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Change How You Think About Outreach

Give first, give generously, then ask.

Be genuine, be vulnerable, write as if writing to a close friend.

“Ask for leads and you'll get advice. Ask for advice and you'll get leads.”

Think long-term, not scorched earth.

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Walkthrough of BuzzStream

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Websites People Tasks

Columns Filters Outreach

Projects Settings

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How Not to Destroy BuzzStream

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Properly Tag New Entries

Industry Influence (Low, High, Very High)

High (90%) vs. Very High (10%)

Tag (E.g. Travel)

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Keep Information Updated

Contact Attempts

Do Not Contact

Friendship

Project Stage

New Information Via Contact

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Due Diligence Before Outreach

History Tab

Friendship Stage

Tags

Industry Influence

High Quality Only

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NOT Scorched Earth

Watch your frequency

Be personable, not a spammer

Have something to give, don’t beg

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Adding New Websites

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New Websites

Create a Public Client Folder

Create a Public Project in that folder

Add Contacts to the Project (BuzzMarker or Manually)

Tag the Website

Set the Industry Influence

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Outreach

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Outreach

Outreach -> Create Template

Dynamic Fields

Options while sending

Update Tags

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Tasks

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Tasks

From Dashboard

From Person or Website

Multiple at Once

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Project Cycle

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Project Cycle

Ensure you have enough contact information

Create and send a template (private)

Change Project Stage to Contact Attempt 1

Create Task to follow-up 3-4 days later

Follow-up and change Project Stage to Contact Attempt 2

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Possible Responses

Complete Answer – Set Project Stage to YES

Promise to Follow Up – Set Project Stage to Contacted

No – Set Project Stage to NO

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Use Case: Low Quality Guest Post

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Low Quality Guest Post

Filter for Tag or Industry Influence

Don’t Burn Contacts

Remember to Set Tasks

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Use Case: Amazing Guest Post

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Amazing Guest Post

Long Term – Not Easy

Individual Emails

Don’t Burn Contacts.

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Use Case: Group Post

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Group Post

Great for Creating and Maintaining Relationships

Set Distribution Task

Don’t Burn Contacts.

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Use Case: Advice from Expert

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Advice from Expert

Great for Creating and Maintaining Relationships

Individual, Personable Email

Don’t Burn Contacts.

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Advanced Usage

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Advanced Usage

Prospecting

Link Monitoring

Advanced Filters

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Questions?

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Powered by Search 505 Consumers Rd #507

Toronto, ON M2J 4V8 (416) 840-9044