8/9/2019 BuzzCity -- Founders Institute Apr 2010 Roadmap http://slidepdf.com/reader/full/buzzcity-founders-institute-apr-2010-roadmap 1/15 So you want to start a company? So you want to start a company? Feb/Mar 2010 Feb/Mar 2010 KF Lai KF Lai CEO & Co CEO & Co-founder, BuzzCity founder, BuzzCity
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8/9/2019 BuzzCity -- Founders Institute Apr 2010 Roadmap
Profitability is a necessary condition for existence and a
means to more important ends, but it is not the end in itself for many of the visionary companies. Profit is like oxygen,food, water, and blood for the body; they are not the point of
life, but without them, there is no life.
Example : Sony
1. To establish a place of work where engineerscan fell the joy of technological innovation, beaware of their mission to society, and work totheir heart¶s content.
2. To pursue dynamic activities in technology
and production for the reconstruction of Japan and the elevation of the nation¶s culture
3. To apply advanced technology to the life of the general public.
8/9/2019 BuzzCity -- Founders Institute Apr 2010 Roadmap
BuzzCity is a mobile media companyBuzzCity is a mobile media companyoffering brand owners and agenciesoffering brand owners and agencies
access to a global advertising networkaccess to a global advertising networkon the mobile interneton the mobile internet
The network is made up of publishers from acrossThe network is made up of publishers from acrossthe world andthe world and BuzzCity¶sBuzzCity¶s own mobile mediaown mobile media
propertiesproperties
8/9/2019 BuzzCity -- Founders Institute Apr 2010 Roadmap