Top Banner
A lesson in... Searching! -- it's all about the feeds -- Search and research for new condos
19

Buzzbuzzhome

Jan 13, 2015

Download

Technology

Real Estate Marketing Toronto Meetup (remarkto) June 6, 2011 Presentation by Matthew Slutsky from Buzzbuzzhome.com
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Buzzbuzzhome

A lesson in... Searching!-- it's all about the feeds --

Search and research for new condos

Page 2: Buzzbuzzhome

Google, d'uh!

Page 3: Buzzbuzzhome

bing?

Page 4: Buzzbuzzhome

BuzzBuzzHome!

[shameless plug]

Page 5: Buzzbuzzhome

How the heck do you

search?!• Social media is a key driver of information searching.

• No longer are you going out finding information.. Let the

information flow to you!

• Social media is people having conversations with people...

Online.... But, you must learn to monitor it and extract useful

information.

Page 6: Buzzbuzzhome

Power to the people

• Only 14 per cent of people

trust advertisements; 78 per

cent of people trust the

recommendations of other

consumers.

Page 7: Buzzbuzzhome

Power to the people

• How are you getting

information for your clients

on new condos, town homes

and houses?

Page 8: Buzzbuzzhome

The Key:

Be everywhere, all the time

Page 9: Buzzbuzzhome

Twitter• It is all about the feeds!

Page 10: Buzzbuzzhome

Twitter

• Create multiple lists of important and influential people.

• Use Hootsuite, or a likeminded application

• It is the only way to fully grasp what is actually happening!

Page 11: Buzzbuzzhome

Facebook

• Facebook is full of useful

information for anyone

searching new construction.

• Set up a Facebook Page to

build your brand, and help

follow the industry.

Page 12: Buzzbuzzhome

Facebook

• View everyone that your

brand is following as one

feed, opposed to it

interacting with your

personal feed.

Page 13: Buzzbuzzhome

Forums

Page 14: Buzzbuzzhome

Picture Sharing

Page 15: Buzzbuzzhome

Picture Sharing

Page 16: Buzzbuzzhome

Blogs

Page 17: Buzzbuzzhome

Nothing beats old

fashioned snooping!

Page 18: Buzzbuzzhome

The Tim Horton's Story

• Purchaser randomly found a condo, and purchased without

any diligence.

• They then found BuzzBuzzHome, searched a bunch of

projects and the forums.

• Realized they might have made a mistake.

• Found a better place for their investment, recinded on the

original purchase...

• Showed up at BBH with an industrial style Tim Hortons Coffee

maker, coffee for a month, mugs...etc...

Page 19: Buzzbuzzhome

fini

• You can spend your whole time online being a

lurked-loo.

• But, to get the best results, you must

participate and engage!