4 a survival guide for bands
BUZZ PLUG-IN: Survival Guide For Bands
Mar 11, 2016
Buzz brings professional design directly to bands, helping musicians distinguish themselves. Buzz distills and distributes essential wisdom gathered from fans, bands and industry professionals. The goal is to help new bands and struggling bands become more viably successful.
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4a survival guide for bands
PLUG-INthIs sUrvIvaL GUIde Is aboUt PLUGGING-IN. It Is the 4th P aNd sometImes the hardest. doN’t stress, jUst do It. recrUIt yoUr frIeNds, faNs aNd famILy. make aN eveNt oUt of It.
GraPhIc LeGeNd
iiBAND LINK WEBSITE LINK COMMUNITY LINK
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09BUZZ
by SF Intercom
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011BUZZ
by SF Intercom
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by SF Intercom
These are more proverbs of Solomon, copied by the men of
Hezekiah king of Judah: It is the glory of God to conceal a matter;
to search out a matter is the glory of kings. As the heavens are high
and the earth is deep, so the hearts of kings are unsearchable.
Buzz brings professional design directly to new bands,
helping new musicians distinguish themselves. Buzz
distills and distributes essential wisdom gathered from
fans, bands and industry professionals.
art director STEFAN ARONSEN
assistant designer ZEN ZENITH: PLEASE DO NO FIGHT
executive editor IAN TUTTLE
field editor BRANDILEIGHA ROBIN STRACNER
collaboration OLIVIA PARIOT: WIRETAP MUSIC
collaboration MIKE G: WIRETAP MUSIC
fourth executive advisor LIAN NG
third executive advisor CAROLINA DE BART0LO
second executive advisor TROY ALDERS
first executive advisor BRAD RHODES
photo assistant AMY SCANDURRA
photo assistant STEPHANIE TRAPP
contributing writer KENDALL DIX: ATTORNEY AT LAW
contributing writer LINDSAY GARFIELD: OR, THE WHALE
contributing writer IAN STAHL: ERA ESCAPE
contributing writer AMY WILSON: CPA IN TRAINING
special thanks to MOM & DAD, BROTHER, SISTER, FAMILY,
FRIENDS, JACOB HENNESSEY-RUBIN: MORAL SUPPORT,
OLIVIA: WIRETAP MUSIC, ANTON: JUDGEMENT DAY,
GRANT: BATTLEHOOCH, ZEN: PLEASE DO NOT FIGHT,
PETER: EAROFTHEBEHOLDER, JUSTIN: PUNCHFACE,
DAMON: PARANOIDS, PEARL STARBIRD, NIANA LIU:
WATERCOLOR MAPS, CASEY KOERNER: ARTIST,
LARA DE GARIE: ARTIST
web design STEFAN ARONSEN
digital director JASON ROBINSON
web editor MICHAEL HERAUF
web video YOUTUBE.COM/SFINTERCOM
social network MYSPACE.COM/SFINTERCOM
social network FACEBOOK.COM/SFINTERCOM
president STEFAN ARONSEN
email [email protected]
phone 415.894.2302
cfo OLIVIA PARIOT
consultant MIKE G
mailing address PO BOX 423525 SAN FRANCISCO, CA 94142
general info [email protected]
office number 415.894.2302
web SF-INTER.COM
BUZZ IS PUBLISHED BY
SF INTERCOM AND FEATURES
WIRETAPMUSIC.COM
The goal is to help new bands and struggling bands
become more viably successful. Buzz utilizes existing
social networks to connect with bands; this ties the book
into a rich web presence that serves as an interactive
clearinghouse. Buzz is the lifeline linking bands to their
audiences, venues, labels, and producers.
These are more proverbs of Solomon, copied by the men of
art director stefaN aroNseN
executive editor IaN tUttLe
web sf-INter.com/bUzz
• PO BOX (32)
• yOu can’t get drunk nOw (70)
• marin lOcal viBe (94)
• ten Survival tiPS (78)
• BuSking (50)
• i aSked an accOuntant’S advice (72)
• inSiderS ScOOP (62)
• BrOke-aSS interviewS: the dOdOS (74)
• laSt wOrdS (102)
• the deli Sf (95)
• Plug-in tO yOur netwOrk (66)
• cd deSign (56)
• Sf POlk gulch 94109 (44)
• mymail (34)opening mail
booking shows
insiders scoop
contributing writers
the scene & be seen
buzz guide
• deadtweetS (38)
last words
• 1St hOw-tO (58)• 2nd hOw-tO (60)
Jeff watkinS: field editOr
Jeff brings a history of music experience and education to buzz. His ideas, lifestyle and personality take the
complicated music scene and gives it definition and direction through delicate word smithing. His efforts on Buzz
can be seen both in print as well as on the web at SF Intercom. If you find him at show, you should take a withdrawl
from his knowledge bank.
amy Scandurra: cOntriButOr
Scandurra’s soft-spoken mild manner belies her inner rockstar. When she’s not too busy dancing with explosive
exuberance at local, live shows, Scandurra contributes commentary and photography to SF Intercom. Her passion
for, and deep knowledge of, indie music make her a go-to guru for friends and fans alike.
JacOB henneSSey-ruBin: deSign SuPPOrt
There’s something profound in that first friendship in a new city. Hennessey-Rubin has remained a constructive,
insightful ally to Aronsen and SF Intercom even as his personal focus has shifted from graphic to industrial
design. Acting as a personal curator of over 200 blogs, Hennessy-Rubin kept Aronsen’s own finger firmly planted
on the indie music pulse.
carOlina de BartOlO: adviSOr
SF Intercom’s corporate identity resulted from tireless attempts to meet De Bartolo’s merciless criticism and lofty
standards. De Bartolo’s vision for clear, appropriate logo design and cohesive identity are backed by a true love of
typography, which she shares with her students at the Academy of Art. De Bartolo also created the dialogue that
gave rise to the Five P’s of Survival which serve as Buzz’ ideological spine.
SPecial thankS:
olivia: wiretap music, anton: judgement day, grant: battlehooch, zen: please do not fight, peter: earofthebeholder,
justin: punchface, damon: paranoids, pearl starbird, niana liu: watercolor maps, casey koerner: artist, lara de
garie: artist, robert: body or brain, jake: super adventure club, stephanie trapp, amy scandurra
CONTRIBUTORS
Stefan arOnSen: art directOr & edItor-IN-chIef
Record labels used to draw a lot of
design talent but with the decline in
record sales and the demise of the old
industry model, a new opportunity has
opened for designers to work directly
with emerging indie talent. Buzz is at
the forefront of developing a new music
design economy. There are no rules in
place yet. Buzz seeks to set those rules
by establishing a new curriculum for
emerging talent.
OPENING WORDS: There is no quieting
the movement. Buzz is a survival guide
by SF Intercom for Bay Area musicians.
It has over 100 pages packed with solid
advice from amazing fans, bands and
industry professionals. The goal of
Buzz and SF Intercom is to use existing
advice to help you become more viably
successful. The buzz is loud and with
your help it’s only going to get louder.
ian tuttle: editOr
Tuttle moved into SF Intercom’s offices
as a writer among graphic artists. His
multiple projects span from a novel-
in-progress to a weekly short-fiction
blog. Tuttle contributed his talents
as a copywriter to many stages of SF
Intercom’s growth, drafting business
plans, venue summaries, and bios. He
brought insight and clear vision to the
dispersed cloud of possibilities of Buzz‘
mid-life crisis stage.
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sUrvIvaL Is the Game aNd yoU are the PLayer. doN’t be a
Pawn in thiS Battle, Be the kINGs aNd qUeeNs of yoUr
dOmain. Own the SucceSS yOu deserve. fIGht back! fIGht
fOr what yOu want!
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doN’t be afraId to GIve muSic away fOr free tO aNyoNe, becaUse every
INdIvIdUaL Is ImPortaNt to yoUr career.
yoU taLkING to me?I’m not sure I’m the best person to ask—I
don’t have a band that’s survived. In fact,
I don’t have a band at all at the moment.
I think one thing bands can plan is
promotion, whether it’s self-promotion
or hiring a PR person. Consider what
kind of media (blogs, online magazines,
radio stations, newspapers) you want
to get the attention of and which/ who
specifically you want to contact. When
you want to contact them is important
as well—hint, don’t do it when you have
a couple badly recorded demos.
ADRIAN BISSCHOFF: Ipickmynose.com
be PersoNaLI have to say, one of the best things about
staying connected with your fans is to
stay personal with them. No one likes
to get an email about a show in New
York when they live in San Francisco.
Making sure you advertise your shows
to the audience that can be there.
Making your email lists, text messaged,
and such. Make them personalized.
Show that you care about them enough
to know where they are from.
That’s one thing I feel is a good tip. Market
to your area. If your playing a show in
Tuscon, AZ you should gather the fans
emails you have there, and let them know.
Not every person on your list.
We feel that text messages and phone
calls also help. Make calls to the
friends and people you know in the
area. Instead of just blasting them with
some Copy/paste email, get them with
the phone. they will be more inclined to
go, and spread the word when you show
you care.
ROBERT: Body Or Brain
SAM: Jhameel
totaL craPshootEasy and free ideas: Myspace page,
email bloggers, Facebook group. If you
make it out of the basement and into
an actual gig, then get a manager.
This could be a good friend or fan, but
make sure they understand the music
business and are more responsible than
the rest of the band. You need someone
out there hyping you and finding
opportunities for the band while you
focus on the music. Once you build up
a regular cycle of shows and see many
of the same people in the audience—a
following—then you can start getting
more serious about things.
From there it’s a total crapshoot.
PETER: Earsofthebeholder.com
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Get shIt doNeI recommend the band get together
outside of rehearsal, maybe once or
twice a month, to do some planning
and keep things moving in the direction
everybody wants to go. This is the
time to fuck the abstract and get some
specific shit done
DAEMON: Paranoids
too earLyI probably have some good stuff for
ya, but nothing is coming to mind this
early in the morning for me.
JAKE: Super Adventure Club
THE HOLDUPwww.facebook.com/theholdupmusic
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You need to evaluate your goals and then break them down.
Let’s say your goal is to “Be a successful band”. Okay, that’s a start but it’s an awfully vague goal. Everyone has a different definition of success and you should think about what you, as a group, want to really accomplish. This also helps align everyone’s intentions within the band.
Start by being more specific. One of your larger goals could be to “Make a living performing and recording original music” awesome! That’s a great goal to have and very well defined. Still on it’s own it’s still pretty overwhelming. Where do you start with that? It’s better to plan short term while keeping with the INTENT of the larger goal in mind.
Doing things this way helps you roll with the punches a lot more. When we first started out our main goal was just that but then we broke it down—first the goal was to record an album. So we planned everything that went along with that: Booking recording time, rehearsing songs, networking with other bands to build interest, preparing album art etc. etc. etc. That’s all a lot more manageable and when broken down resulted in us also accomplishing other things we needed to do—networking primarily. Then we set the goal of going on tour in the winter. When THAT goal was broken down we found we had to make time to rehearse a set and play a lot of local shows in preparation. So that one very simple goal accomplished a lot of things.
Also by focusing on short term goals we were able to relieve a lot of pressure from ourselves personally—no one felt overwhelmed and when our drummer decided to leave after our short term goal was accomplished we were able to adjust future goals to work within that.
I do think it’s crucial no to plan TOO MUCH stuff at once.
-Zen, guitar/lead vocals
Please Do Not Fight Alternative / Rock / Indie
http://www.myspace.com/pleasedonotfight
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AnitaSelby Tip #7. Get active in your community, know what is happening and be pro-active. If it is important to you, it is important to others.1 day ago from web
CIVILIZEDTEARS @sfintercom Advice to prepare for recording. rehearse as much as you can. Get your songs as tight and arranged before you hit record.1 day ago from web
DJMoonDawg Music Tips Tuesday: Doing GOOD business will take your career to the next level. Contracts & agreements = utilize them!1 day ago from web
GarryStetser Productivity Tip: To get a tough task done, make it fun! Put on a cool music, create a competition, enlist the help of your friends.1 day ago from web
toddsiegel
musformation When Your Funds Are Low—Employ Your Fans For Cheap Volunteers Labor.1 day ago from web
AdamChurchwell
mixtapequeen THE BEST ADVICE YOU CAN EVER GET IN THE MUSIC INDUSTRY IS ITS NOT WHAT YOU KNOW BUT WHO YOU KNOW! REAL TALK!!!1 day ago from web
MCEctoCooler
Wanna bust into the scene? Find out who’s blogging about the scene you like. Then become friends with the people they blog about.less than 5 seconds ago from web
sfintercom
Photo by Stephanie Trapp: http://www.StephanieTrapp.comii
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BOOking ShOwSthe hardeSt Part 0f BOOking ShOwS iS knOwing where tO BOOk ShOwS. attached are a cOuPle gOOd venueS in: PoLk GULch
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I need To SPend more TIme In The Polk gulch. PerhaPS leave The mISSIon once In a whIle. yeah!
Great amerIcaN mUsIc haLL
Once you’ve made it through your first
year, make it through your second.
And when you’re still around, and still
gaining fans by the hundreds, book a
show at the Great American Music Hall.
Up there with The Fillmore as one of
the West Coast’s quintessential venues,
this place is fancy, huge, and amazing,
with a full balcony offering spectacular
views of the grand stage.
www.musichallsf.com 859 o’Farrell Street San Francisco, ca 94109 cross street: Polk district: Polk gulch/van ness Tel: 415.885.0750
hemLock taverN
Pack a big punch in this small concert
room tucked behind a popular bar. Play
it right and you’ll sell the room out to
a mix of devoted fans and ordinary bar
patrons who hear you rocking through
the side door. A barely elevated stage and
minimal barstool seating keep it simple.
www.hemlocktavern.com 1131 Polk Street San Francisco, ca 94109 cross street: Post Street district: Polk gulch/van ness Tel: 415.923.0923
kImo’s
Kimo’s has muscled its way through two
decades of stiff competition and still
holds its own. The bar is a mainstay
in the Lower Polk gay bar scene and
nowadays attracts a healthily mixed
crowd. On weekends Kimo’s hosts solid
live shows, frequently featuring good
indie bands.
www.kimosbarsf.com 1351 Polk St. San Francisco, ca 94109 cross street: Pine St. district: Polk gulch/van ness Tel: 415.885.4535
PH
OTO
BY:
ric
k a
ud
et
PHOTO BY: l i n d s e y b e s t PHOTO BY: s t e f a n a r o n s e n
BOOking ShOwS: Sf POlk gulch 94109
Bar reviews made possible by Ian Tuttle: www.sf-inter.com/archives/category/venuesii
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red devIL LoUNGe
This is a classy, intimate, decade-old
venue oozing old-school ambiance and
steamy sophistication. Two levels of
seating center on a great stage and your
audience will like you even better after
a few famously generous cocktails.
www.reddevillounge.com 1695 Polk Street San Francisco, ca 94109 cross street: clay district: Polk gulch/van ness Tel: 415.921.1695
PhOeniX hOtel
This 44-room downtown hotel has
hosted everyone from Keanu Reeves to
the Red Hot Chili Peppers, but actual
live concerts are few and far between.
Rumor has it you can book a show here,
so give it a try, and invite SF Intercom
for full coverage.
www.jdvhotels.com/phoenix 601 eddy Street San Francisco, ca 94109 cross street: larkin district: Treasure Island Tel: 415.776.1380
edINbUrGh castLe
The Castle’s been stormed by recent
a fire marshal restraint and no longer
hosts shows. You can still see DJ’s spin
in the main bar, though, and if you’re
only expecting a small crowd you can
book the bar yourself.
www.castlenews.com 950 geary Street San Francisco, ca 94109 cross street: larkin St. district: Polk gulch/van ness Tel: 415.885.4074
BOOking ShOwS: Sf POlk gulch 94109
Bar reviews made possible by Ian Tuttle: www.sf-inter.com/archives/category/venuesii
FOXTAILS BRIGADEwww.facebook.com/foxtailsbrigade
FOXTAILS BRIGADEwww.facebook.com/foxtailsbrigade
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They come in all colors, shapes and styles, in fact they’re
like you and me. Only difference is they’re going to the
fans instead of waiting for the fans to come to them. I’ve
seen banjos, buckets, drums, guitars, trumpets, bag pipes,
keyboards and so much more. People aren’t scared to show
their talent. They might not have a studio or a good place
at home to play, why not take it to the street.
SF Weekly doesn’t have their schedules. No map says
where you can find them. But it’s amazing, that we always
manage to find street musicians.
I had some ideas where I could find street musicians. I
had seen them there before. But where else might they be?
Where might they be that I haven’t been?
STEFAN: SF Intercom
BOOking ShOwS: Sf POlk gulch 94109
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why doeS FoxTaIlS BrIgade Play on The STreeT? do you have any advIce For oTher BandS who are conSIderIng The STreeT aS a venue.Both of us started playing on the streets for different reasons:
Laura used to live in Par is and f irst played on the street as an experiment
and then found it was a good chance to connect with local people who didn’t
speak English.
Sivan used to be in a mariachi band and would serenade local San Franciscans.
It was a delightful way to put smiles on somber faces.
We continue to do it because we do connect with people we might never have
before, and because it helps sustain us while we travel.
If I had never played on the street before … and you were going to give me 5
steps to being successful …. What would those 5 steps be?
1- Charisma
2- Good songs
3- Souvenirs
4- Look sort of sad and sweet
5- Find a good local farmers market
Have you made any mistakes? Of your mistakes … are there any you could
have avoided had somebody warned you!!!
Yes, we’ve made mistakes. Two days ago we agreed to play in a produce stand by
invitation from the cashier boy, the owner not having been previously informed,
did not appear happy.
What is your greatest success?
Connecting through song with a wandering Cuban musician who played the
shaker with us but didn’t seem to speak English and meeting all kinds of other
interesting and really nice people.
Sincerely,
LAURA AMBER: Foxtails Brigade
www.facebook.com/foxtailsbrigade
oN the street bUskINGSTEFAN ARONSEN: SF-INTER.COM
above, far left: Polk - San Francisco neighborhood watercolor painting by niana liuii
random
yOu need tO cOnnect with yOur faNs. It’s sUPer ImPortaNt.
random
056PLUG-IN - STEP 4
staNdING IN a GroUP of PeOPle when Suddenly
a guy in the crOwd SayS tO me, “wait, whO
are yOu?” i anSwer. theN he says “oh!
that’s yoU? I’ve heard aboUt yoU. do yoU
have my cd? yoU Need it! enJOy it! i knOw
yOu will!” hiS name iS fraNkIe boots.
aBove Far rIghT: Frankie Boots sang, modeled for and designed his own cd. he was right I did like his cd, and I liked his design. SharP! Buy his cd at: http://www.cdbaby.com/cd/frankieboots
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visit Frankie Boots at: www.facebook.com/frankieboots
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1. a lIve Show aT a SF venue
2. a Sound guy or lIghTIng Tech
3. lIghTS, movIng or noT
ToolS To geT STarTed
Two eaSy STePS wIll helP enSure your lIghT Show goeS well aT a local cluB.
SteP twO:
Ask the club to turn on their movers.
Moving lights take attention to operate
and cost the venue a little money to
run. It can be a hassle for them to
turn them on for slow nights. Just
try talking to the tech crew. I f ind a
genuine interest in lighting coupled
with an offer to have your lighting tech
do all of the work for them tends to do
the tr ick. If you make them look good
while offering to do all the extra work,
it’s hard for them to say no.
I’ve tried these steps out a few times
and have been surprised how easy they
are to do. The best part about these
steps is that all they take is a second
to ask a question. If it doesn’t work, oh
well. If it does, you’ve just made your
band stand out that much more from
the rest that night.
SteP One:
Remember that lights tend to be run by
a sound guy.
First off, this means he’s an audio nerd,
not a lighting designer. Furthermore,
even if he’s decent at lights, feedback
issues are at the top of his priority list,
not lights.
If you’re headlining on a Saturday
night, then sure, ask the club if they’re
providing their own lighting tech.
Otherwise, you’ll most likely have to
bring one yourself to do a decent job.
If you’ve got a friend with an eye for
lights, ask the venue before you show
up and they should be open to allowing
a guest lighting technician.
JEFF WATkINS: SF-INTER.COM
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You’ve written a bunch of songs. They’re
played by friends at bars and streamed
on the Internet. Here’s how to make
sure you’re picking up the royalties.
Most performance royalties are for
songwriters. This money comes from
radio airplay, performances at concert
venues, TV and digital streaming.
This money is collected for you by
Performance Rights Organizations
(PROs). The three biggest PROs in the
U.S. are ASCAP, BMI and SESAC.
SteP One:
To sign up, just go to ASCAP.com, BMI.
com, or SESAC.com. ASCAP and BMI are
the largest and easiest to sign up for.
As long as you’ve got a social security
number and an application fee, you’re
good. SESAC is more selective and
doesn’t take just anybody.
how To receIve PerFormance royalTIeS
detailS:
musicians who do not write their songs
only get performance royalties for
digital streaming (Pandora, XM Radio,
Cable TV music channels). For a non-
writer artist to collect performance
royatlies, just go and sign up on
SoundExchange.com. They even have a
section that shows you if you’re already
owed any royalties.
1. a comPuTer wITh a Screen
2. InTerneT acceSS
3. an InTerneT BrowSer
4. a mouSe and a keyBoard
ToolS To geT STarTed
JEFF WATkINS: SF-INTER.COM
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PrOmOte ShOw
In an ideal world, fans would look up your shows or search
all venue calendars for shows they want to see. However we
don’t live in that world. In our world, most fans are lazy and
forgetful. It is your responsibility to get fans to the show.
Use any and all promotional tools at your disposal, and for
gods sack, GET OFF YOUR COMPUTER!
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caLL ahead
There is nothing worse than having a venue forget about
your show. Don’t assume they know who you are. There is
nothing wrong with making yourself known. Thus, when
booking a show, call to book your show, then call again a
couple days before your show, to confirm that everything is
still in order. You will find it is good to form a relationship
with the booker.
There is no fallacy in the statement, “it’s all about who
you know.” Thus if you want to play shows, there is nobody
better to know than the person who books shows. Establish
the venues you desire to play at.
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Portions of the inside scoop were inspired by The Indie Band Surivial guide by randy chertkow and Jason Feehan - http://www.live105.com/ii
soUNd GUy
I know you think you sound good, and your mom probably
thinks you sound good. If you have a girlfriend I’m sure she
thinks you’re hot shit. However you’re only as good as the
sound guy. Tonight the sound guy has a headache and you’re
not helping. Unless you get on his good side, you’re not going
to be hot … you’re simply going to be shit.
Be sure to become friends with the sound guy. He can make
or break your show. Don’t make the sound guy made. In this
venue the sound guy is god. If you disagree you’re wrong. Let
your ego go and play the game. There is nothing wrong with
stroking a couple egos here and there.
Don’t miss sound check. Your sound is not the same as the
band before you. Don’t panic when your sound dies. It will!
Learn to accommodate. Also let the sound guy know what
you need. Even though I said earlier that the sound guy is
god. I did not say he was a mind reader. Tell him what you
need so he can help you sound your best.
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The Sound guy IS In conTrol oF The SucceSS or FaIlure oF your Show. ThuS you BeTTer “Show” hIm Some reSPecT!
Make a list of local bars that host live music, establish which
order you want to play them, then start calling the bookers.
The booker needs to be your new best friends.
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There are neTworkIng evenTS SPecIFIcally For muSIcIanS and InduSTry ProFeSSIonalS. have you Been aTTendIng? why noT? FIx ThaT!You can no longer say “I didn’t know.” Search the web or
follow my links, but do something. First in February you
should be attending Industry Noise. Professionals from SF
and beyond meet up for 1 day of networking and sharing
secrets. It cost a chunk of change, but you can write it off
in your taxes.
If you are more interested in technology you should check
out SF MusicTech Summit. It is super nerdy, super geeky and
super music. Go, or talk to somebody who has been.
Whatever your f lavor of networking, be sure you know who’s
who and are constantly updating your Rolodex.
Plug-in tO yOur netwOrkSTEFAN ARONSEN: SF INTERCOM
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068PLUG-IN - STEP 4POPE OF YESwww.myspace.com/popeofyes
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Are you going to shows other than your own? Do you talk to
bands after their set? Have you sat at the bar and schmoozed
with bartender? If the answer if yes, I’m proud of you. If the
answer is no … my question to you is “WHY?” This weekend
go to a show and do these things. Then report back to me, if
you don’t feel more plugged-in I’ll eat my words.
it iS all aBOut whO yOu knOw. my most GLamoroUs jobs have aLL
Been recieved BaSed On knOwing somebody oN the INsIde. UtILIze aNd
PLUG-IN to these coNNectIoNs.
On the air since February 8 2006, Pacific
Noise has been introducing you to the
best new local bands we could find. Our
goal is to amplify the potential of the
local music scene here in San Francisco.
At this moment there is a huge resurgence
of independent music. Listeners are
looking for new sounds by using
methods that are outside the traditional
mainstream radio and cable tv. While the
mainstream music media tries to “figure
it out”, there are so many bands who are
getting lost along the way. Most of the
bands we feature are releasing albums and
planning tours and it’s all DIY. And to me,
the music being made by unsigned bands
is way more exciting than any thing i hear
on the radio. So with this video podcast,
Community
070PLUG-IN - STEP 4
know whaT you’re goIng To work on BeFore Band PracTIce. Plug In, Tune uP, and counT oFF, your Band IS now ready To Play.Ah, band practice. Time to knock back a few cold ones, blaze
one, crank up the amp and let the creativity f low, right? Not
if you want to stop sucking so hard. If you’re serious about
your music, then band has got to know how to practice right.
Just showing up at the rehearsal space and plugging in and
running through the set is not going to lead to improvement.
By following these guidelines you can get the most out of
your valuable practice time.
Time management is crucial for successful and effective
practice. Be on time to band practice. Have agreed upon
times where everyone in the band can make it. Have these
be regular as possible. Irregularly scheduled practices are
more likely to be forgotten. Train your band like Pavlov’s dog
to show up the same day of the week at the same time. Late
and absent members impede the whole band’s progress on
the path to tightness.
yOu can’t get drunk nOw…
Once you’re there, get down to business as quickly as possible.
Plug in, tune up, and count off. Know what you’re going to
work on BEFORE band practice, and allot a specific amount of
time to each song you’re going to work on. Midway through
practice, take a break. Drink water—staying hydrated keeps
your attention sharp.
End your practice at a specific time. Many bands practice late
at night after work and daytime commitments. Band practice
is more fun than your day job, and it’s easy to get caught up
in the transcendental siren song of your funk-metal jams and
lose track of time. However, as the night wears on, you’ll get
more tired, which means you’ll lose focus and your practice
will not be as valuable. You’ll also end up getting less sleep,
which will sap your energy in the coming days and make the
other parts of your life less tolerable. Sometimes at 1 am it’s
easy to think, “If we just play through this section one more
time we’ll nail it.” Truth is, you probably won’t, and at that
wee small hour of the morning you’re probably getting worse.
Quit while you’re ahead—that is, stop practicing when you still
have enough energy to drive home. You’ll get it next time!
IAN STAHl: ERA ESCAPE
These are more proverbs of Solomon,
copied by the men of Hezekiah king of
Judah: It is the glory of God to conceal
a matter; to search out a matter is the
glory of kings. As the heavens.
are high and the earth is deep, so
the hearts of kings are unsearchable.
Remove the dross from the silver, and
out comes material for the silversmith;
remove the wicked from the king’s.
presence, and his throne will be
established through righteousness.
Do not exalt yourself in the king’s
presence, and do not claim a place
among great men; it is better for him to
say to you, “Come up here,” than for him
to humiliate you before a nobleman.
What you have seen with your eyes do
not bring [b] hastily to court, for what
will you do in the end if your neighbor
puts you to shame? If you argue your
The art on this page was created by casey koerner: http://www.caseykoerner.com/ii
071BUZZ
by SF Intercom
072PLUG-IN - STEP 4
accounTanTS geT a rePuTaTIon For BeIng Too Square For The IndIe rock Scene. amy BreakS The mould and SeTS The new STandard For cPa’S.
Music, gigs, merchandise … these are fun things. Receipts,
taxes, 1099s … these things are less fun. However, as a band
you need to deal with the finances because you are engaging
in a business activity. If you’re starting to book paid gigs,
you are going to want to take a few steps to legitimize your
band as a business entity.
Consider setting your band up as an LLC. LLC stands for
Limited Liability Company. The main legal benefit of setting
up your band as an LLC is that the liability of any member of
the band will be limited to the assets actually in the entity.
Meaning: you can’t lose your house if the band gets sued.
There are also various tax benefits to the LLC. The income of
the entity will be split based on the ownership percentages
of the bandmates, and will f low through their respective tax
I asked aN accoUNtaNt’s advIce
returns – no taxes will be paid at the LLC level, so you avoid
double taxation. Meaning: more money to the bandmates
and the band, less to the government.
You might be wondering: how in the world do I go about
creating an LLC? Trust me, it is easy. First file with the state
of California. Complete a form LLC-1, which can be found on
the California Secretary of State web page. The form is short
and the filing fee is a mere $75. Once this is filed you want
to file a Form SS-4 with the IRS, which is an application for a
tax identification number. You can use this tax ID when, for
paid gigs, you are asked to complete a Form W-9. Now that
you have a valid business entity you can report the income
on the W9 of your band, NOT your bandmates personal
social security numbers!
AMy NICOlE WIlSON – CPA IN TRAINING
These are more proverbs of Solomon, copied
by the men of Hezekiah king of Judah: It is the
glory of God to conceal a matter; to search out
a matter is the glory of kings. As the heavens
are high and the earth is deep, so the hearts
of kings are unsearchable. Remove the dross
from the silver, and out comes material for
the silversmith; remove the wicked from
the king’s presence, and his throne will be
established through righteousness.
Do not exalt yourself in the king’s presence,
and do not claim a place among great men;
it is better for him to say to you, “Come up
here,” than for him to humiliate you before
a nobleman. What you have seen with your
eyes do not bring [b] hastily to court, for
what will you do in the end if your neighbor
puts you to shame? If you argue your case
with a neighbor, do not betray another man’s
confidence, or he who hears it may shame you
and you will never lose your bad reputation.
073BUZZ
by SF Intercom
I suggest creating an operating
agreement for the band. This doesn’t
have to be complicated – but the point
is to document in writing the ownership
percentages, how to split the money of
that band, the intended roles for each
band member, and the process for
someone to leave or join the band. This
is an important step to prevent future
disagreements with your bandmates.
Everyone in the band should sign it.
When people leave or join the band –
document the dates with amendments
to the operating agreement. Even the
best of good intentions can be forgotten
when sensitive issues surrounding
money come up – it is good to have your
mutual understanding of the business
arrangement on paper.
If you have created a legal entity for
your band and registered with the state
and the IRS, you are going to have to
file an annual tax return. Hire a tax
accountant. You’re not going to like
spending the money on a CPA – you’d
rather spend it on gas for your next
road trip, or to studio time for your next
recording. But it really is for the best to
leave taxes to the tax experts.
Almost as important as hiring a tax
accountant – you will want to consider
hiring a bookkeeper or appointing
one of your bandmates to this task.
Bookkeeping is facilitated by the use
of spreadsheets and/or out-of-the
box accounting software. It is so very
necessary to track the income and
expenses of the band – so you have
records for your tax returns, so you
know how the band is doing, and so
you can look forward to budget future
projects. If no one in the band has
a clue, and you don’t want to hire an
ongoing bookkeeper – see if you can
sit down with any business-y friend
of yours to talk about best processes.
If you decide to do your bookkeeping
internally, appoint one person in the
band as the finance point person. If
one person takes ownership, it will
run much smoother. Even if you do
have a bookkeeper it is good to appoint
one person in the band as a point of
contact, to oversee the process, and to
work with the CPA during tax season.
Once you appoint this person, consider
buying them a beer. Their job is integral
to the functioning of your band as a
business, and it is not as fun as working
the merch table!
Once you start generating funds, open
a bank account for the band. Consider
opening a business credit card for the
band. When you go on road trips you can
pay for travel costs with the business
card – the business checking account
can pay the monthly bill. This is a clean
way to ensure all band-related expenses
are recorded at the business-level. Save
your receipts. Save your receipts. Save
your receipts. Dump the receipts in a
file with the credit card statements.
If the bandmates have paid for band-
related expenses out of their personal
funds – make a spreadsheet to total
the expenses, an expense report. Give
the expense report with the receipts
to your finance person and they can
cut you a reimbursement out of band
funds. Don’t forget: Save your receipts.
Save your receipts. Save your receipts.
And if you have any receipts for meals/
entertainment, make a note on the
back of the receipt about who attended
and why it is related to the band. If you
ever have to deal with the IRS you will
be glad that you did.
Following these simple steps will get
you on the right track for running your
band like a business. You may be making
music for the love, but don’t forget the
legendary words of the Wu: Cash Rules
Everything Around Me: C.R.E.A.M. Get
the money, dollar-dollar bills y’all.
Amy Nicole Wilson
074PLUG-IN - STEP 4
I FIrST heard aBouT The dodoS Back when I waS lIvIng In Brooklyn and workIng on my nyc Book. I waS hangIng ouT wITh maTeo, one oF my oldest friends in the world, and he was telling me about how
his good buddy from college was in a band in SF called The
Dodos. He wanted to know if I’d heard of them. I hadn’t,
but it was one of those things where after Mateo mentioned
them, I began hearing about them everywhere.
BrOke-aSS interviewS: the dOdOS
For those of you unfamiliar with them, The Dodos consist
of Meric Long as the singer/guitarist and Logan Kroeber on
the drums. They play blistering live shows and their last
record Visitor made music critics panties wet all over the
country. They’ve recently added a vibraphone player named
Keaton Snyder and are in the middle of a huge American and
European tour in support of their new record, optimistically
titled, Time to Die.
WRITTEN by: bROkE-ASS STuART - AuTHOR OF bROkE ASS STuART’S GuIDE TO SF
These are more proverbs of
Solomon, copied by the men of
Hezekiah king of Judah: It is the
glory of God to conceal a matter;
to search out a matter is the
glory of kings. As the heavens are
high and the earth is deep, so the
hearts of kings are unsearchable.
Remove the dross from the silver,
and out comes material for the
silversmith; remove the wicked
from the king’s presence, and his
075BUZZ
by SF Intercom
Drummer Logan Kroeber responded to my email:
Broke-Ass Stuart: Do any of you still have other jobs and if
so what are they. If not, what was the last job you had before
becoming a fulltime musician?
Logan Kroeber: We’re full time musicians right now, but my
last job was in a printshop.
BAS: When was the moment where you were like, “Holy fuck!
I get to quit my job and play music like … for reals”? Was it
as gratifying as you thought it would be?
LK: It wasn’t as gratifying as you’d think. My boss had been
super cool about giving me time off to tour and when I finally
left for good I felt like I owed him rather than the other way
around. It was more gratifying when I could stop asking my
girlfriend to pay rent for me while I was on tour.
BAS: You’re still probably pretty broke while touring, what’s
your best tip for saving money?
LK: Bring all food and drink that is given to you from the
venues into the van. That’s tomorrow’s lunch!
BAS: Favorite dive bar in San Francisco?
LK: The Attic. C’mon, it’s two blocks from my house.
BAS: Favorite cheap eat in SF?
LK: Yamo on 18th btw mission and valencia.
BAS: How much do you love what you’re doing?
LK: It’s a love affair for sure. Sometimes I love it so much I
hate it and then vice versa.
BAS: And finally, what is the one thing that you think all
broke-ass musicians need to know?
LK: This might not work out, but that doesn’t mean it’s not
fun while it lasts.
visit Broke ass Stuarts site at: http://brokeassstuart.com/2009/10/28/broke-ass-band-interview-the-dodos/ii
078PLUG-IN - STEP 4 BLOOD AND SUNSHINE
www.facebook.com/BloodandSunshine
BUZZ GUIDE 10 thingS i knOw … that
yOu ShOuld knOw. uSe thiS advIce, Use It reGULarLy,
and uSe it wiSely.
079BUZZ
by SF IntercomBLOOD AND SUNSHINEwww.facebook.com/BloodandSunshine
080PLUG-IN - STEP 4
1_
DO
N’T D
O IT A
LON
E: i ho
pe it h
as s
un
k in by n
ow. t
his s
ur
viva
l gu
ide is a
bo
ut p
lu
gg
ing-
in. it
is t
he 4
th
p a
nd
so
me
tim
es
th
e h
ar
de
st.
do
n’t s
tr
es
s, ju
st
do
it. r
ec
ru
it y
ou
r f
rie
nd
s, fan
s an
d fam
ily. ma
ke a
n ev
en
t ou
t of it.
2_
GO
WH
ERE TH
E PEO
PLE A
RE: h
ow
of
te
n to y
ou p
la
y a sh
ow
an
d ex
pe
ct p
eo
pl
e to c
om
e t
o yo
u. pe
rh
ap
s fo
r yo
ur n
ex
t sh
ow, g
o to t
he
m. f
ind “
th
e pe
op
le” a
nd p
la
y fo
r th
em
. tak
e a m
or
e ag
gr
es
siv
e ap
pr
oa
ch.
_ 1
081BUZZ
by SF Intercom
_ 2
082PLUG-IN - STEP 4
3_
LEA
RN
FRO
M O
THER
S, D
ON
’T BE TH
EM: y
ou’r
e a mu
sic
ian. y
ou w
an
t to b
e un
iqu
e. be
ing
co
mp
ar
ed t
o ot
he
r ba
nd
s ca
n be a
nn
oy
ing if y
ou’r
e tr
yin’ t
o do s
om
et
hin
g fr
es
h. co
ns
ide
r t
his s
te
p no
t ad
vic
e ab
ou
t ho
w t
o be a
no
th
er b
an
d, bu
t ins
te
ad h
ow
to l
ea
rn f
ro
m ot
he
r b
an
ds. b
e aw
ar
e of t
he t
hin
gs o
th
er b
an
ds a
re d
oin
g. le
ar
n fr
om t
he
m.
4_
CR
EA
TE PER
SO
NA
L RELA
TION
SH
IPS
: if yo
u ar
e ge
nu
ine, p
eo
pl
e wil
l re
me
mb
er. t
ho
se
sa
me
pe
op
le
wil
l d
es
ire
to
wo
rk
wit
h y
ou.
ev
en
tu
al
ly y
ou
r g
en
uin
e n
at
ur
e w
ill
cr
ea
te
bo
nd
s th
at c
an l
as
t th
e re
st o
f yo
ur l
ife. s
imp
ly sa
id: ma
ke f
rie
nd
s in th
e sc
en
e yo
u wa
nt
to b
e su
cc
es
sf
ul in.
_ 03
083BUZZ
by SF Intercom
_ 04
084PLUG-IN - STEP 4
_ 055_
DO
N’T D
O EV
ERY
THIN
G Y
OU
RS
ELF: i un
de
rs
tan
d th
e de
sir
e to b
e in co
nt
ro
l of e
ve
ry
th
ing
yo
u wo
rk o
n. ho
we
ve
r th
er
e wil
l co
me a t
ime w
he
n wh
at n
ee
ds t
o be a
cc
om
pl
ish
ed w
ill
re
qu
ire t
he a
id of o
th
er
s. do
n’t be t
oo p
ro
ud t
o as
k fo
r he
lp. t
his b
ol
d ge
st
ur
e is ge
nu
ine,
an
d ma
ny w
ill b
e mo
re in
te
re
st
ed t
ha
n yo
u ma
y ha
ve s
us
pe
ct
ed.
6_
TE
AM
UP
: th
is is
re
la
te
d t
o t
he
pr
ev
iou
s s
ur
viv
al
tip,
do
n’t d
o e
ve
ry
th
ing
yo
ur
se
lf, t
ea
m u
p in or
de
r to g
et w
ha
t yo
u ne
ed w
hil
e he
lp
ing a
no
th
er b
an
d wit
h wh
at
th
ey n
ee
d. te
am
s ma
ke w
or
k fa
st
er, s
tr
on
ge
r an
d mo
re f
un. u
ltim
at
ely y
ou
r pr
oj
ec
t w
ill b
e mo
re s
uc
ce
ss
fu
l.
085BUZZ
by SF Intercom
_ 06
086PLUG-IN - STEP 4
7 _ HIR
E PEO
PLE: i k
no
w y
ou’r
e a wiz! y
ou c
an p
la
y 5 ins
tr
um
en
ts a
s we
ll a
s sin
g. yo
u b
ou
gh
t a bo
ok a
nd l
ea
rn
ed p
ho
to
sh
op, n
ot o
nly t
ha
t yo
u pr
int
ed b
us
ine
ss c
ar
ds t
ha
t sa
y y
ou’r
e a gr
ap
hic d
es
ign
er. n
ex
t yo
u’re c
on
sid
er
ing b
ec
om
ing a r
ec
or
d la
be
l an
d ma
yb
e a p
ro
mo
te
r. st
op! f
oc
us o
n be
ing a m
us
icia
n. hir
e so
me
bo
dy t
o do t
he r
es
t.
8_
WO
RK
WITH
SM
AR
TER P
EOP
LE: th
is ma
y se
em l
ike a
n ob
vio
us s
ug
ge
st
ion. h
ow
ev
er in
so
me c
as
es w
or
kin
g wit
h sm
ar
te
r pe
op
le m
ea
ns g
ivin
g up s
om
e co
nt
ro
l. if yo
u tr
uly a
re
wo
rk
ing w
ith s
ma
rt
er p
eo
pl
e, lik
ely s
om
e of t
he
re id
ea
s ar
e be
tt
er t
ha
n yo
ur
s. ac
ce
pt
ing
th
at c
an b
e ha
rd.
_ 07
087BUZZ
by SF Intercom
_ 08
088PLUG-IN - STEP 4
9_
DO
N’T C
HA
RG
E YO
UR
FRIEN
DS
: yo
ur
fr
ien
ds
wil
l c
om
e t
o y
ou
r f
irs
t s
ho
w. th
ey’l
l p
ro
ba
bly e
ve
n co
me t
o yo
ur s
ec
on
d sh
ow. h
ow
ev
er o
n yo
ur t
hir
d sh
ow
th
ey’r
e bu
sy a
nd
on y
ou
r fo
ur
th s
ho
w t
he
y’re t
oo t
ire
d. ba
sic
al
ly as m
uc
h as y
ou
r fr
ien
ds l
ike y
ou, t
he
y a
re t
ire
d of p
ay
ing t
o se
e wh
at t
he
y’ve s
ee
n. if yo
u do
n’t ch
ar
ge t
he
m th
ey’l
l co
me t
o al
l y
ou
r sh
ow
s an
d ev
en b
uy y
ou d
rin
ks. p
er
ha
ps e
ve
n br
ing p
ay
ing f
rie
nd
s.
10_
HA
VE M
ULTIP
LE PR
OJEC
TS: y
ou m
ay h
av
e dis
co
ve
re
d ve
nu
es w
ill n
ot b
oo
k a sh
ow
fo
r y
ou if y
ou a
lr
ea
dy h
ad a s
ho
w s
om
ew
he
re e
ls
e re
ce
nt
ly. wh
at t
he
y’re a
fr
aid o
f is yo
ur
ab
ilit
y to d
ra
w a c
ro
wd t
wic
e. th
at is w
hy i r
ec
om
me
nd h
av
ing m
ult
ipl
e pr
oje
ct
s. yo
u ma
y e
ve
n dis
co
ve
r yo
ur s
ide p
ro
jec
t is mo
re s
uc
ce
ss
fu
l th
an y
ou
r ma
in pr
oje
ct. e
ith
er w
ay
yo
u’ll b
e ab
le t
o bo
ok m
or
e sh
ow
s an
d po
ss
ibly m
ak
e mo
ne
y.
_ 09
089BUZZ
by SF Intercom
_ 10
092PLUG-IN - STEP 4
STEFAN ARONSEN: SF INTERCOM
DISGUST USwww.facebook.com/disgustofus
THE SCENE & BE SEENlocked uP In your STudIo, knee deeP In The weB oF The InTerneT, IT’S eaSy To ForgeT aBouT The communITy around you.
These are more proverbs of Solomon, copied
by the men of Hezekiah king of Judah: It is the
glory of God to conceal a matter; to search out a
matter is the glory of kings. As the heavens are
high and the earth is deep, so the hearts of kings
are unsearchable. Remove the dross from the
silver, and out comes material for the silversmith;
remove the wicked from the king’s presence,
and his throne will be established through
righteousness.
Do not exalt yourself in the king’s presence, and
do not claim a place among great men; it is better
for him to say to you, “Come up here,” than for
him to humiliate you before a nobleman. What
you have seen with your eyes do not bring [b]
hastily to court, for what will you do in the end
if your neighbor puts you to shame? If you argue
your case with a neighbor, do not betray another
man’s confidence, or he who hears it may shame
you and you will never lose your bad reputation.
to the community. Once you’ve met them, ask questions, get
advice, find out what others suggest you do and don’t do.
Often success is easily mimicked and failure is even more
easily copied. You are not the first and you wont be the last.
So learn from others mistakes and be ready to teach the
next wave from your mistakes.
DON’T! You need to get Plugged in. Get off your ass … go to
a show … introduce yourself to the band … meet the fans!!!
You’re a rock star! You better start acting like one! There are
a lot of people you should know that already want to know
you. Start meeting the people that have walked the walk and
talked to the talk. It’s your responsibility to get connected
yo! check me oUt!
093BUZZ
by SF IntercomDISGUST USwww.facebook.com/disgustofus
094PLUG-IN - STEP 4
LocaL mUsIc vIbe
I first discovered Local Music Vibe at
Brian Zisk’s SF MusicTech. They were one
of the supporters and thus had posters up
everywhere. I got curious so I went on a
search for more info on them.
When I finally found their mission
statement my first thought was “oh shit!
Their goals are the same as mine.” I got
nervous. How was I going to compete with
an entity that had already started, already
had fans, bands and venues, and had
similar goals to mine. Then all of a sudden
it hit me, the ultimate “duh” moment. “It’s
not a competition, it’s a community!” It
was then that I realized the need for as
many advocates as possible.
Later that day I met Shelley and her
husband who both run Local Music Vibe
together. They are both great people. If
you live in Marin, can get to Marin, or can
send somebody to Marin in your place …
I recommend checking them out. They
do some amazing networking events.
Including a Wednesday coffee group that
talk about resurrecting the ever-changing
music scene.
locaTed In marIn, yeT SuPPorTIng eFForTS here In San FrancISco aS well
dave & Shelley chamPine
THE SCENE & BE SEEN
by: STEFAN ARONSEN
095BUZZ
by SF Intercom
The Deli was started in NY, but can be found
in Austin, LA, and SF. (Perhaps a couple
others, but who cares? Sorry—that’s mean!
I love Seattle and Portland—but that’s it!)
(Ok—sorry again!!! That’s just not cool! It’s
possible there are other cool cities other
than just SF. I’ll come visit you soon, then
decide. Ha!) I digress!
I originally knew about The Deli SF
through my friend Emily. However before
I was able to do any major research on
them, she moved to The Bay Bridged.
Then just when I was starting to get
connected to The Bay Bridged, she moved
to Portland. (I’m not ready to move back
to Portland.)
Anyway … The Deli SF is great if you want
to read about SF then get side tracked and
suddenly end up in NY, then before you
know it you’re visiting Austin. Another
cool area of the site is the Kitchen, a user
generated blog for non Deli writers to
write stories and advice.
STarTed In ny, BuT STrong her In San FrancISco aS well.
the deLI sfNIcoLe LeIGh
by: STEFAN ARONSEN
DEER HOOFwww.facebook.com/Deerhoof
DEER HOOFwww.facebook.com/Deerhoof
098PLUG-IN - STEP 4
099BUZZ
by SF Intercom
0100PLUG-IN - STEP 4
0101BUZZ
by SF Intercom
0103BUZZ
by SF Intercom
BUZZ is produced by SF Intercom
bUzz brINGs ProfessIoNaL desIGN dIrectLy to baNds, heLPING mUsIcIaNs dIstINGUIsh themseLves. bUzz dIstILLs aNd dIstrIbUtes esseNtIaL wiSdOm gathered frOm faNs, baNds aNd INdUstry ProfessIoNaLs. the GoaL iS tO helP new BandS and strUGGLING baNds become more vIabLy sUccessfUL.
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