BuyItDirect Trends [email protected] +31647180864 @vincente Slideshare.net/vincente Friday, October 18, 13
May 09, 2015
BuyItDirectTrends
[email protected]+31647180864@vincente
Slideshare.net/vincente
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• Mijn Tools
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• Einstein?
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Social Media
2.0
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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7
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Videoblogger
Talk to Me!
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Wat gebruik ik als blogger
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• kassa
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• 1
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Friday, October 18, 13
Olie Future?
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Eenzaam koud & alleen 18 dec 2011 0.100-03.00
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Snelladers 2011& 2013
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170 Rijkswaterstaat plekken
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Lithium ion 100 watt/kg
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Car2Go
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Mitsubishi Outlander Plug-in-Hybrid EV
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BMW I3
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Renault Zoe
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Volvo V60
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• BYD $30.000 60kwh 300km range
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• d
4G verandert alles!
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Instant publishing
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Instant publishing
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Video vertelt het verhaal achterhet product
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bron: Unruly Media
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b
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• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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DELL Case
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Dell notebooks
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Dell & Social Media
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• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
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• Tablets everywhere!
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Met je handen
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Urthecast Earth HD streaming
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Google Glas
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• Tesla
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Crowd sourcing
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97%Weten watsocial media is
68%Gebruikensocial media
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1miljardFacebookgebruikers
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7.9 miljoenleden in Nederland
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2.5 miljardstatus updates per daggedeeld op Facebook
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2.7 miljardlikes per dag
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555 miljoenTwitter accounts
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12.233Tweets per seconde
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3.3 miljoen actieve Nederlandse Twitteraars
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3.9 miljoenNederlanders op Linkedin
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91%jongerenactief opsocial media
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4 miljardbekeken video’s op YouTube
dagelijksFriday, October 18, 13
100 uurvideo’s geupload op YouTube
per minuutFriday, October 18, 13
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Online bestedingen
2013: 14 billion euro
2012: 11 billion euro
bron: thuiswinkel.org
Web-influenced 70 miljard
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ProductinformatieSocial toolsFriday, October 18, 13
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Social Media
2.0
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Vincent Everts
Friday, October 18, 13